TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?
Business acceleration

AI READY. Training program to incorporate AI into your business.

Free and intensive training structured in 7 sessions, aimed at managers and company leaders in the territory Mataró-Maresme.

Learn to use the AI in a practical way, in accordance with European regulations and with real cases applicable to your sector.

Who is it for?

Directors and managers

Who want to take advantage of AI as a lever for competitiveness.

Marketing and sales professionals

Who want to understand and apply AI to real tasks

Current users of AI tools

Who want to optimize and deepen their use.

Entrepreneurs and startups

Who want to integrate AI into their business model

What do participating companies get?

  • Practical training applied directly to your business, with real exercises in each session.

  • The bases and conceptual framework for developing your own internal protocol for the responsible use of AI, aligned with the EU AI Act.

  • Access to a network of leading experts in AI applied to the company.

  • TecnoCampus accreditation that certifies their participation in the program (if they attend at least 80% of the sessions).

Enroll in the course

More information

Format

Weekly sessions on Wednesdays from 15 to 17 p.m.

From May to July 2026.

Free for participating companies.

Sessions

Date Title Format Expert
May 27 Introduction to artificial intelligence: Why now and why your company Face-to-face Sergi Alias
3 June Governance and EU aI act: Using AI without putting yourself at risk Online Gerard Rodriguez
10 June Let AI know your business: Custom prompts and assistants Online Sergi Alias
17 June Make AI work for you: Process Automation Online James Juan

July 1 AI for Marketing and Sales (I): Strategy and Customer Relationship Online Montserrat Peñarroya
July 8 AI for marketing and sales (II): Visibility, acquisition and loyalty Online Montserrat Peñarroya
July 14 Closing: Company showcase, debate and AI readiness certification Face-to-face Montserrat Peñarroya

Session program

Register before May 25th!

Date: May 27
speaker: Sergi Alias
Mode: Face-to-face

Contents:

  • Basic concepts of artificial intelligence, generative AI and language models.
  • Practical operation of tools like ChatGPT: instructions, tokens, files and multimodality.
  • Security, privacy, responsible use and verification of information.
  • Applied prompting: how to obtain better results and practical exercises adapted to the company.

Date: 3 June
speaker: Gerard Rodriguez
Mode: Online

Contents:

  • Artificial intelligence: expectations, potential and risks.
  • Analysis of real AI incidents.
  • Principles of responsible use of artificial intelligence.
  • The EU AI Regulation: fundamental aspects.
  • First steps to governing AI in my company.

Date: 10 June
speaker: Sergi Alias
Mode: Online

Contents:

  • Review of practical use carried out since the first session.
  • Web search, image generation and advanced research applied to the company.
  • Organization of work with AI: projects, applications, files and contexts.
  • Skills, personalized agents and creation of assistants to automate repetitive tasks.

Date: 17 June
speaker: James Juan
Mode: Online

Contents:

  • Which processes are worth automating (and which are not): selection criteria.
  • No-code automation tools with AI: Make, Zapier and Power Automate.
  • Real cases: document management, automatic report generation and internal communication.
  • Practical workshop: each company works on its own process.
  • Quick calculation of the return: how many hours per week the company could save.

Date: July 1
speaker: Montserrat Peñarroya
Mode: Online

Contents:

  • Get to know your ideal customer better with AI: buyer persona and advanced segmentation.
  • ChatGPT as a strategic commercial assistant: from the value proposition to the offer.
  • Intelligent CRM: first steps to manage and build customer loyalty with AI.

Date: July 8
speaker: Montserrat Peñarroya
Mode: Online

Contents:

  • Creation of content that connects with your audience: adaptable to any sector.
  • GEO — Generative Engine Optimization: how to have AI recommend your products or services when someone searches.
  • Automate simple marketing flows: email, tracking and social networks.

Date: July 14
speaker: Montserrat Peñarroya
Mode: Face-to-face

Contents:

BLOCK 1 (1 h) — Open debate

  • What worked, what didn't and what challenges emerged during the program.
  • Sharing: internal resistance, detected opportunities and real next steps.
  • Joint reflection: how to continue learning and updating yourself in AI without getting lost.

BLOCK 2 (1 h) — Company showcase

  • Each participant briefly presents the solution or use of AI they have explored during the program.
  • Fair-type format: companies circulate and interact, listening to the solutions of the other participants.
  • Space for networking and exchange between companies in the area.

BLOCK 3 (1 h) — Institutional closure

  • Delivery of the TecnoCampus Participation Certificate and institutional closing.

Speakers

Montserrat Peñarroya

Doctor in Business Management from Ramon Llull University and CEO of Quadrant Alfa, a consultant specializing in international digital marketing. Professor of eBusiness and eCommerce at La Salle BCN and recognized expert by the UNWTO. She has trained professionals for ACCIÓ, chambers of commerce and international organizations, and has directed six consecutive editions of the AI ​​program applied to internationalization for Catalan companies.

Gerard Rodriguez

Consultant specializing in governance and implementation of artificial intelligence. Helps organizations incorporate AI responsibly, aligned with business and regulation. Trained in the European AI Regulation and standards such as ISO 42001, he holds the AI ​​Governance Professional certification (IAPP, 2025).

Sergi Alias

Consultant and trainer specializing in generative AI and AI governance. He helps managers, technicians, and entrepreneurs apply AI tools in their day-to-day lives — from text and image generation to intelligent agents — and supports companies in the integration and automation of real processes.

James Juan

He combines a long career in business development and sales with a growing specialization in automation and technology applied to businesses. He has held several commercial leadership roles at Compettia-Atrivity, a business learning platform based on AI and gamification present in more than 400 companies worldwide.

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