The circular economy is a new model of production and consumption that ensures sustainable growth over time. With the circular economy, we can drive resource optimization, reduce the consumption of raw materials and recover waste by recycling it or giving it a second life as a new product.

From TecnoCampus we want to accompany companies in their transition towards the circular economy.

The transformation towards business models and production processes based on the circular economy has to do with many areas:  

Restorative economy

Being restorative reduces deforestation and depletion of our natural resources.

Reducing carbon emissions

Reducing pollution with greenhouse gases and emissions that inevitably occur.

Solid waste reduction

Reduction of the amount and/or danger of the waste generated.

Lower capital investment and operating costs

With the implementation of circularity we save on capital investments and operating costs.

Potential to innovate

The redesign of materials, systems and products for circular use is a key requirement of the EC which represents a great opportunity for companies.

+ Shelf life

Longer-lasting products, in contrast to the rapid and planned obsolescence linked to the linear economy of “sell more, sell faster”.

+ Value

Superior value for the customer that involves maintaining their loyalty and satisfaction, as well as brand protection.

New markets

Creation of new markets for circular jobs that are starting to reflect a higher percentage.

Reduction of raw materials

Reducing the use of raw materials (natural resources), preserving them.

StartCircular program

StartCircular is the vertical program of Tecnocampus Mataró in the circular economy aimed at accompanying companies in their transformation towards circularity as well as the promotion of new entrepreneurial initiatives in this area.

The program, coordinated by the area of ​​Transfer, Innovation and Business has the support of the Chair of Circular Economy and Sustainability of the Tecnocampus and is part of the strategy of the city of Mataró to promote the transition to a circular economy. It offers a whole series of activities to promote the circular economy for companies and entrepreneurs during 2022 and 2023

Do you want training and advice to improve the sustainability of your company?

Next session:

Institutional marketing incorporating the vision of the circular economy
December 1, 2022 from 16pm to 18pm - Tecnocampus Mataró-Maresme Foundation

Sign up for this one training pill 

Services StartCircular Program


The StartCircular program offers the following activities, aimed at helping companies and entrepreneurs rethink their business strategy to become a more sustainable company and address social and environmental challenges with new technological and/or innovative solutions.


Awareness and training


Training route in circular economy for companies and entrepreneurs

State: Open registrations 

Training itinerary, by experts in the sector, aimed at making known the main concepts and strategies which startups and small and medium-sized companies can apply for a transition towards the Circular EconomyThe companies that participate will be able to count on expert advice to incorporate sustainability into your business strategy from an initial diagnosis.

The sessions will be taught by professionals from the circular economy and sustainability chair of TecnoCampus and experts in the sector. 

Addressed to:

  • Startups and SMEs with the desire to incorporate elements of sustainability.
  • entrepreneurs with ideas or projects linked to the circular economy.


Date and place:

  • Day and hour: alternate Thursdays from October 20 to December 15 from 16pm to 18pm.
  • Place: Mataró-Maresme Tecnocampus Foundation
  • Format: face-to-face



    • Registration to the complete training itinerary: Registration.
    • Registration to individual pills: you will find the registration link in the description of each of these. 

    Calendar and days:

    October 6, from 16 to 18 p.m., opening session "The businesses of the future will be sustainable and circular or they won't be". 

    In this session, we will explain what the training program will consist of, all the content that we will cover in all the sessions, as well as an introduction to the concept of the circular economy and how it can impact the company.

    • Context and current situation: motivations for circularity
    • Why the business fabric is including the strategic variable of circularity
    • Some examples of companies that are already circular
    • Strategies for sustainability

    Speakers: Carlos Dominguez (entrepreneurship and business growth technician at TecnoCampus) and Ariadna Benet (circular economy and sustainability consultant and teacher)


    October 20, from 16 to 18 p.m.: What is the circular economy?   

    Do you want to adapt your business and make it more circular, or discover new opportunities? In this session you will learn the benefits of incorporating circularity in the company, as well as circular economy strategies and new trends based on real examples.

    • Implications of the circular economy
    • Implementation of circular business models
    • Success stories by sector
    • How to put it into practice

    Speaker: Ariadna Benet, consultant and researcher in circular economy and sustainability

    November 3, from 16 to 18 p.m.: Circular business models.   

    In this training you will learn about the main business models associated with the circular economy as well as how to incorporate them into your company's value proposition.

    • New circular business models. Introduction and context
    • Servitization: definition, levels of servitization and examples
    • Methodology and key factors
    • TCO: Total Cost of Ownership
    • Main barriers that will need to be managed
    • Tools for the definition of circular business models

    Speaker: Sònia Llorens, director of the circular economy and sustainability chair at TecnoCampus

    November 17, from 16 to 18 p.m.: Non-financial reporting: what it is and how I can incorporate it into my company

    This training will cover the ESG framework (environmental, social and corporate governance) and how to integrate it into an organization's strategy to create business value

    • Identification, evaluation and management of risks and opportunities related to sustainability.
    • Main regulatory aspects of sustainability.
    • The preparation of sustainability reports.



    Xavier Subirats - Economist, consultant in reporting and corporate governance, partner of AMSEL ASESORES.

    December 1, from 16 to 18 p.m.: Institutional marketing incorporating the vision of the circular economy.   

    If you are thinking about introducing the circular economy in your company or are already applying it, you will probably have had doubts about how to get it to market. The main objective of Institutional Marketing is to position the company for its values, including as many social actors as possible to guarantee the long-term sustainability of the company in the market.  

    In this session of Start Circular we will draw what is the framework of action of institutional marketing within the Circular Economy and we will see the main benefits for the company by introducing an Institutional Marketing logic. 

    • Relationship between Circular Economy and Institutional Marketing 
    • Institutional Marketing: An Introduction 
      • The logic of institutional marketing 
      • Pros and Cons of Institutional Marketing 
      • Implementation of institutional marketing in the company 

    Speaker: Alexandra Masó, teacher and consultant in strategy and marketing


    December 15, from 16pm to 18pm: How to measure circularity in my company?  

    In this training you will learn how to incorporate circularity into your company's strategy as well as learn how to measure it.

    • Sustainability from a business point of view: External and internal factors that influence the integration of the subject of sustainability
    • The strategic position of the company
    • Materiality analysis
    • The integration of sustainability into strategic objectives and management processes
    • Getting started with metrics integration



    Axel Ehberger​ - Senior Advisor at the Chair of Circular Economy and Sustainability at the Tecnocampus Mataró-Maresme Foundation



    Support program for companies

    Support program, by experts in sustainability and circular economy, which aims to provide individualized advice to companies, for their transition towards circularity 


    Accompanying program for entrepreneurs

    Accompanying program for entrepreneurs with projects in the circular circular economy that offers training, expert advice and mentoring to transform the idea into a business project.

    Accompanying programs 

    Support program, by experts in sustainability and circular economy, which aims to provide individualized advice to companies, for their transition towards circularity 

    Advice on:

    • Diagnosis and initial location of the company.
    • Analysis and detected opportunities.
    • Action plan.
    • Identification of resources necessary for the implementation of the action plan.


    Addressed to:


    • Startups and small and medium-sized companies that want to incorporate elements of circularity into their business strategy


    Important: To be able to participate in this program, it is an essential requirement to have previously participated in the training route for companies.


    Accompanying program for entrepreneurs with projects in the circular circular economy that offers training, expert advice and mentoring to transform the idea into a business project.


    The program consists of two phases:

    • First phase: with a focus on the creation of the business model, it consists of work sessions using the lean startup methodology, combining workshops taught by professionals and experts, to discover, prototype and validate the business model.
    • Second phase: with a focus on the strategies for the implementation of the business model and the technical and financial viability, with the help of specialist experts and the support of mentors.


    Who can apply?

    • Entrepreneurs who have business ideas or projects in the area of ​​the circular economy.


    • Status: Pending call.



    The European Union, through the European Green Deal, made it clear that major investments are needed in all economic sectors for the transition to a climate-neutral economy and to achieve the Union's environmental sustainability goals.

    To move towards this purpose, there are a number of grants and subsidies aimed at investing in the development of environmentally friendly technologies and/or implementing circularity strategies in companies:

    You can access information on the rest of the subsidies at aid portal and TecnoCampus funding lines

    Stay tuned because we will also organize funding days to bring you closer to the providers of this funding


    In order to be able to incorporate the circular economy into the company, first of all, a business diagnosis must be generated. This diagnosis serves to understand which areas are most important for the business, compare current performance with the desired performance or with the future and thus see the changes generated in each area. Discover the degree of maturity of your company in terms of sustainability and circularity to be able to set feasible and realistic goals and also to understand what needs to be done and in which department or process.

    In order to generate this circular diagnosis, there are many tools that have been created, here are some suggestions:

    The change of business model in the organisational field consists of the implementation of alternative paradigms to the neoclassical economic worldview that shape the culture, structure and routines of organisations and therefore change the way they do business regarding sustainable development, a sustainable business model is the aggregate of these various organisational aspects.

    There are several circular business models that companies can leverage - separately or in combination - to drive resource productivity improvements in innovative ways that also reduce costs, generate revenue, and improve customer value and differentiation.

    Some examples are:

    • Circular supplies: Companies dealing with scarce goods, in which scarce resources were replaced by completely renewablerecyclable o biodegradable resources..


    • Product life extension: Extend the life cycle of your products and assets to ensure that they remain economically viable. Material that would otherwise have been wasted can be maintained, or even improved, for example, by remanufacturingrepairupdate or marketing. By extending the life of the product for as long as possible, companies can keep the material out of the landfill and discover new sources of revenue.


    • Collaborative platform: The exchange platform model focuses on the exchange of products and assets that have a low ownership or use rate. Companies that take advantage of this model can maximize the use of the products they sell, improve productivity, and create value.


    • Resource Recovery: It takes advantage of technological innovations and capabilities to recover resource outflows, eliminating material leaks and maximizing economic value.


    • Servitization (Product as a service): Customers use the products through a lease or payment for use instead of the conventional purchase option approach. This model is attractive to companies that have high operating costs and the ability to manage the maintenance of this service and recover residual value at the end of its useful life.

    In order to generate a good business transition to circularity, it is necessary, once it is clear from which point you start, to know the steps to follow and the items to consider to generate a reorganization of the business plan taking into account the various factors involved in the necessary actions.

    In terms of aspects to consider, internally it is very important to know the structure of the company and take into account the human resources department, so that it is known who the employees are and their positions, obtaining information on the capabilities of each to be able to relocate them to other places or even ascend them, along with knowing each other’s leadership abilities.

    You also need to set the challenges, the goals you want to achieve and the planning of how to achieve them, linking it to the Human Resources department to put the right person in each place in the project so that they are able to to do their job well, otherwise, no matter how good the strategy, it will fail.

    Apart from all this, it is very important to make employees feel part of this process, as it is ultimately these that help to empower it. That is why it is very valuable to create a business culture so that they can engage in this new stage that they are embarking on.

    With regard to the external environment, it is necessary to have a good knowledge of the market and consumers (current and potential) to generate a transition that is efficient in terms of real needs and that is linked to the values ​​of consumers, without losing market share. , but by winning it.

    One tool that will allow you to get information about customers is the Customer Journey:

    Once the path to follow is clear, it is necessary to determine what type of innovation you want to carry out in order to generate the path you want to follow. Some ideas for circular innovation tools can be devised in tools such as:

    In order to generate a good transition, having a knowledge base is essential to be able to choose to have a range of possible actions to carry out in the best possible way. Training is essential to improve the transition and that is why we offer you some links where you can get specific training:

    If you want to choose to have a more specific training, you can contact the Chair of Circular Economics (

    Once the project has been completed, an evaluation of the various indicators laid out must be generated. This will allow another diagnosis to be made which compares the company that started the process and the one that ended the transition.

    In order to be able to generate a good assessment, both economic and environmental aspects must be taken into account, because in the case of circularity, sustainability is key.

    Where applicable, the grant received must be justified and, therefore, the assessment must be made with the documents and steps indicated by the granting entity.

    The last step in the transition to circularity is to generate a review of the results and produce the necessary changes to rectify any part of the process if needed, thus improving the methodology in question and achieving even better results.

    Supported by: