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The circular economy is a new model of production and consumption that ensures sustainable growth over time. With the circular economy, we can drive resource optimization, reduce the consumption of raw materials and recover waste by recycling it or giving it a second life as a new product.
From TecnoCampus we want to accompany companies in their transition towards the circular economy.
The transformation towards business models and production processes based on the circular economy has to do with many areas:
StartCircular is the vertical program of Tecnocampus Mataró in the circular economy aimed at accompanying companies in their transformation towards circularity as well as the promotion of new entrepreneurial initiatives in this area.
The program, coordinated by the area of Transfer, Innovation and Business has the support of the Chair of Circular Economy and Sustainability of the Tecnocampus and is part of the strategy of the city of Mataró to promote the transition to a circular economy. It offers a whole series of activities to promote the circular economy for companies and entrepreneurs during 2022 and 2023
The StartCircular program offers the following activities, aimed at helping companies and entrepreneurs rethink their business strategy to become a more sustainable company and address social and environmental challenges with new technological and/or innovative solutions.
State: Registrations closed
March 16, 2023, from 16:17 p.m. to 30:XNUMX p.m. Life cycle analysis
In this session you will learn about the life cycle perspective and the LCC (Life Cycle Assessment) and LCA (Life Cycle Costing) methodologies, essential for the correct application of the principles of the circular economy and sustainability.
March 23, 2023, from 16:17 p.m. to 30:XNUMX p.m. How to make a customer journey map
The definition of circular business models goes through one of the key strategies in the Circular Economy: product servitization. To be able to start the path towards servitization, the business needs to be reoriented from offering products to offering solutions.
In this webinar we will see one of the tools that can be used to focus on the needs of the user or client, such as the customer journey map:
April 20, 2023, from 16:17 p.m. to 30:XNUMX p.m. Product ecodesign strategies
Ecodesign is both a principle and an approach. It consists of integrating environmental protection criteria throughout the life cycle of a service or product. The main objective of eco-design is to anticipate and minimize negative environmental impacts (of manufacturing, use and disposal of products).
In this session you will understand what ecodesign is as a strategy to apply the circular economy and examples of application in various companies and products.
June 1, 2023, from 16 p.m. to 17:30 p.m. Industrial symbiosis strategies.
Industrial symbiosis is the process by which the waste or by-products of one industry or industrial process become raw materials for another. In other words, it is the mutually beneficial exchange of waste and by-products between three or more parties, including physical exchanges of materials, energy, water and by-products between diversified groups of companies.
In this webinar we will talk about the concept and the application in the area of the circular economy, in order to integrate it as a strategy. In order to be able to understand the adaptation of the symbiosis strategy and that it can be carried out in the company itself, success cases, tools and concrete methodologies will be explained during the webinar.
June 29, 2023, from 16:17 p.m. to 30:XNUMX p.m. Waste-resource strategies.
In this session you will be able to learn about the scope of the recovery and transformation of waste for the conversion of these into resources, as well as the integration of waste-resource strategies into the business models of companies.
Accompanying programs, by sustainability and circular economy experts, aimed at incorporating the circular economy into entrepreneurial projects and companies.
State: Registrations closed
Accompanying program, by the experts of the Chair of Circular Economy and Sustainability of the Tecnocampus, which aims to provide individualized advice to companies, for their transition towards circularity
The support consists of 15 hours per company and, through individual meetings and work sessions, is structured in the following points:
Important: To be able to participate in this program, it is an essential requirement to have previously participated in the training route for companies.
State: Registrations closed
Entrepreneur support program aimed at supporting entrepreneurs to transform their business idea into a real business project, incorporating sustainability as a competitive advantage through the circular economy.
The program consists of two phases:
Consult all the information on the program, as well as the details of the sessions, below link.
Who can apply?
State: Registrations closed
Training itinerary, by experts in the sector, aimed at making known the main concepts and strategies which startups and small and medium-sized companies can apply for a transition towards the Circular Economy. The companies that participate will be able to count on expert advice to incorporate sustainability into your business strategy from an initial diagnosis.
The sessions will be taught by professionals from the circular economy and sustainability chair of TecnoCampus and experts in the sector.
October 6, 2022, from 16 to 18 p.m., opening session "The businesses of the future will be sustainable and circular or they won't be".
In this session, we will explain what the training program will consist of, all the content that we will cover in all the sessions, as well as an introduction to the concept of the circular economy and how it can impact the company.
Speakers: Carlos Dominguez (entrepreneurship and business growth technician at TecnoCampus) and Ariadna Benet (circular economy and sustainability consultant and teacher)
October 20, 2022, from 16 to 18 p.m.: What is the circular economy?
Do you want to adapt your business and make it more circular, or discover new opportunities? In this session you will learn the benefits of incorporating circularity in the company, as well as circular economy strategies and new trends based on real examples.
Speaker: Ariadna Benet, consultant and researcher in circular economy and sustainability
November 3, 2022, from 16 to 18 p.m.: Circular business models.
In this training you will learn about the main business models associated with the circular economy as well as how to incorporate them into your company's value proposition.
Speaker: Sònia Llorens, director of the circular economy and sustainability chair at TecnoCampus
November 17, 2022, from 16 to 18 p.m.: Non-financial reporting: what it is and how I can incorporate it into my company
This training will cover the ESG framework (environmental, social and corporate governance) and how to integrate it into an organization's strategy to create business value
Xavier Subirats - Economist, consultant in reporting and corporate governance, partner of AMSEL ASESORES.
December 1, 2022, from 16 to 18 p.m.: Institutional marketing incorporating the vision of the circular economy.
If you are thinking about introducing the circular economy in your company or are already applying it, you will probably have had doubts about how to get it to market. The main objective of Institutional Marketing is to position the company for its values, including as many social actors as possible to guarantee the long-term sustainability of the company in the market.
In this session of Start Circular we will draw what is the framework of action of institutional marketing within the Circular Economy and we will see the main benefits for the company by introducing an Institutional Marketing logic.
Speaker: Alexandra Masó, teacher and consultant in strategy and marketing
December 15, 2022, from 16pm to 18pm: How to measure circularity in my company?
In this training you will learn how to incorporate circularity into your company's strategy as well as learn how to measure it.
Axel Ehberger - Senior Advisor at the Chair of Circular Economy and Sustainability at the Tecnocampus Mataró-Maresme Foundation
February 23, 2023, from 15 p.m. to 16:30 p.m.: "InfoDay Innoemprèn 2023" and "Circular economy and business models"
In this session, you will learn what the Innoemprèn program can offer you, as well as learn how to integrate circularity into your business model.
Speakers: Carlos Dominguez (entrepreneurship and business growth technician at TecnoCampus) and Ariadna Benet (circular economy and sustainability consultant and teacher)Registration
In order to be able to incorporate the circular economy into the company, first of all, a business diagnosis must be generated. This diagnosis serves to understand which areas are most important for the business, compare current performance with the desired performance or with the future and thus see the changes generated in each area. Discover the degree of maturity of your company in terms of sustainability and circularity to be able to set feasible and realistic goals and also to understand what needs to be done and in which department or process.
In order to generate this circular diagnosis, there are many tools that have been created, here are some suggestions:
The change of business model in the organisational field consists of the implementation of alternative paradigms to the neoclassical economic worldview that shape the culture, structure and routines of organisations and therefore change the way they do business regarding sustainable development, a sustainable business model is the aggregate of these various organisational aspects.
There are several circular business models that companies can leverage - separately or in combination - to drive resource productivity improvements in innovative ways that also reduce costs, generate revenue, and improve customer value and differentiation.
Some examples are:
In order to generate a good business transition to circularity, it is necessary, once it is clear from which point you start, to know the steps to follow and the items to consider to generate a reorganization of the business plan taking into account the various factors involved in the necessary actions.
In terms of aspects to consider, internally it is very important to know the structure of the company and take into account the human resources department, so that it is known who the employees are and their positions, obtaining information on the capabilities of each to be able to relocate them to other places or even ascend them, along with knowing each other’s leadership abilities.
You also need to set the challenges, the goals you want to achieve and the planning of how to achieve them, linking it to the Human Resources department to put the right person in each place in the project so that they are able to to do their job well, otherwise, no matter how good the strategy, it will fail.
Apart from all this, it is very important to make employees feel part of this process, as it is ultimately these that help to empower it. That is why it is very valuable to create a business culture so that they can engage in this new stage that they are embarking on.
With regard to the external environment, it is necessary to have a good knowledge of the market and consumers (current and potential) to generate a transition that is efficient in terms of real needs and that is linked to the values of consumers, without losing market share. , but by winning it.
One tool that will allow you to get information about customers is the Customer Journey:
Once the path to follow is clear, it is necessary to determine what type of innovation you want to carry out in order to generate the path you want to follow. Some ideas for circular innovation tools can be devised in tools such as:
In order to generate a good transition, having a knowledge base is essential to be able to choose to have a range of possible actions to carry out in the best possible way. Training is essential to improve the transition and that is why we offer you some links where you can get specific training:
If you want to choose to have a more specific training, you can contact the Chair of Circular Economics (https://catedraeconomiacircular.tecnocampus.cat/)
Funding may be needed to generate the circular transition. That's why we provide you with some links where you can find specific funding:
Once the project has been completed, an evaluation of the various indicators laid out must be generated. This will allow another diagnosis to be made which compares the company that started the process and the one that ended the transition.
In order to be able to generate a good assessment, both economic and environmental aspects must be taken into account, because in the case of circularity, sustainability is key.
Where applicable, the grant received must be justified and, therefore, the assessment must be made with the documents and steps indicated by the granting entity.
The last step in the transition to circularity is to generate a review of the results and produce the necessary changes to rectify any part of the process if needed, thus improving the methodology in question and achieving even better results.