CREIX. Management development program in the era of Artificial Intelligence

The CREIX program aims to accelerate and promote the professional careers of students and the comprehensive development of their knowledge and skills, from a global management perspective and adapted to the new reality with Artificial Intelligence. 

The program will improve the training of the leading profiles of participating organizations, by training the skills necessary to manage people and teams, and providing the necessary tools to improve the development of their functions. It will include training in key management areas, combined with presentations by top-level managers and integrating Artificial Intelligence into management practice. 

Networking between participants will also be promoted by creating spaces for the exchange of experiences and knowledge.

Who is it aimed at?

This program is aimed at: 

• Professionals looking to grow their career within their current organization or explore new areas of business. 
• Profiles with managerial or responsible positions who need to acquire additional skills and knowledge to carry out their role effectively.
• Professionals who need to retrain, interested in making a career transition, and/or entrepreneurs looking to update their skills and knowledge. 

Module 1. Innovation and Design Thinking

• Basic concepts of innovation management
• Types of innovation
• Identification of opportunities and generation of ideas
• Prototyping and testing
• Introduction to Networking in social networks and digital environments.
• Creation and optimization of professional profiles.
• Strategies for connecting with key professionals.
• Active participation in communities and groups.
• Initiating meaningful conversations and solid relationships.
• Contact management and effective follow-up. 

Module 2. Leadership and communication

Self-knowledge:

• Self perception  
• Personal Profile, Behavior of Others and Discovery Energies  
• Strategies for team action  
• What image do I project on other people?
• My perception, limiting and empowering beliefs.
• Jungian preferences.
• Chromatic energies.
• Recognize the chromatic energies in other team members.
• Strategies for adapting my behavior and optimizing the development of the project team.
• Scale of perception.

Communication:

• Generating trust and commitment through communication.
• Neuroscience: impact of communication on our reactions.
• Emotional Intelligence and Communication  
• Strategies for adapting my communication:
• How can I improve my impact in communication.
• Model of crucial conversations. Levels of listening and management of it.
• Empathy and assertiveness.
• Feedback and recognition models.

High performance equipment:

• Teamwork concept.
• Skills needed to work in a team.
• Rules for the functioning of the work team, commitment and trust.
• Team cohesion.
• Definition of goals.
• Understand the dynamics of a work group.
• High performance equipment.
• Emotional management.
• Concept of conflict.
• Conflict and high-performance teams.
• Biological responses to conflict.

Leadership:

• Inspirational leadership: strategies.
• The leader coach: Difference between boss and leader coach.
• Purpose beyond results orientation.
• Energies in leadership.
• How to convey the vision.

 Personalized coaching: 2 individual hours

Module 3. Corporate and growth strategy 

• Understanding of current corporate strategy.  
• Identification of opportunities and threats in the context of the organization.  
• Development of strategic plans and effective decision-making.  
• Management challenges today
• The person, the center of the strategy
• Innovation and strategic adaptation
• The importance of learning and unlearning to compete 

Module 4. Corporate finance

• Introduction to accounting.    
• Key concepts of Financial Statements; the Profit and Loss Account and the Balance Sheet.    
• Interpretation, analysis, and the main financial ratios.    
• Elaboration of an organization's budget.    
• The various areas of activity.  
• Monitoring and control of the company's annual budget.    
• Analysis of budget deviations.    
• Treasury planning.    
• Cash flow control.  
• Establishment of need or surplus of treasury.  
• Funding management.  
• Introduction main economic indicators
• Economic development trends
• Analyze practical cases
• Macrotrends 

Module 5. Project management

• Innovation applied to business challenges through Design thinking and Lean Startup.
• Role Play of Agile Methodologies applied to project management through Lego Serious Play.  
• Project scope
• Work Breakdown Structure (WBS)
• Schedule
• Resource allocation
• Project risks 

Module 6. OKR objectives and KPI indicators

• Introduction to Objectives and Key Results (OKR).
• Introduction to Key Performance Indicators (KPI).
• Complementarities between OKR and KPI's, a practical look.
• Implementation of OKR and KPI in the organization.
• Exploration of how OKRs and KPIs influence decision-making at strategic and operational levels.
• Use of OKRs and KPI's to accelerate innovation, improve organizational agility and foster rapid response to market changes. 

Module 7. Marketing, communication and sales

• Introduction to the marketing plan.
• The marketing mix: product, price, promotion and distribution.
• Corporate brand management.
• Communication and advertising.
• Digital marketing and social networks.
• Sales tools and techniques.
• Customer life cycle management.
• Introduction to sales and operations
• Sales stages, Process optimization
• What we sell and the value proposition.
• Sales techniques: B2B, B2C
• Price and objection management
• Customer relationship management 

Module 8. AI for companies and professionals: from strategy to action

AI applied to the business 

• The role of AI in today's business
• Types of AI applications in business
• AI tools and platforms within the reach of companies
• AI and strategic decision making
• Ethical and legal aspects of AI in the company

How to use AI in your professional role 

• How AI “thinks” and how to apply it in everyday life
• Common mistakes in the professional use of AI
• AI as a work system (not as a one-time tool)
• GPT and GEMS in a professional environment
• Creation of a GEM or GPT by professional role
• Difference between automation and smart assistants
• Introduction to agents (what they are and what they are used for)

WORKSHOPS

Workshop 1. Solving challenges in corporate strategy.

• Structured analysis of real strategic challenges of participating organizations  
• Collective contrast and generation of strategic alternatives based on experience and criteria  
• Grounding in actionable decisions: definition of lines of action and immediate priorities 

Workshop 2. Team management and overcoming challenges.

• Learning and application of teamwork in professional environments 

INDIVIDUALIZED COACHING

The program includes 2 individual sessions to work on each student's professional challenges with an expert coach.