Web Analytics Course (40h)
Dates: March to April 2024
Registration open until March 8, 2024: Sign up!
Objective: Assess the importance of web analytics, as part of a company's digital strategy, using and choosing in each project the appropriate measurement tools and evaluating the data collected for decision-making.
Training contents:
- Module 1. Introduction to web analytics
- Module 2. Web analytics tools
- Module 3. Measurement, analysis and interpretation of data
Itinerary in Advertising with Adwords and Promotion in social networks (40h)
Dates: February to March 2024
Registration ends on January 28, 2024
Google Adwords course and its advertising applications (30h)
Objective: To acquire the basic notions about the possibilities of Google Adwords and its advertising applications in the company.
Training contents:
- Module 1. What is Google Adwords
- Module 2. Formats and advertising media
- Module 3. Advantages of its use
Strategic Positioning Course (10h)
Objective: Learn about marketing and communication experiences in the phenomenon of social networks. Presentation of experiences within this virtual space, with the tools used and opportunities found.
Training contents:
- Module 1. Social networks, virtual communities and social media marketing strategies
- Module 2. Content management in social networks
- Module 3. Community Management
- Module 4. Customer service in social networks
- Module 5. Customer loyalty in social networks
- Module 6. Practical cases of social networks in insurance
E-Commerce Course (40h)
Dates: January to February 2024
Registration ends on January 2, 2024
Objective: To acquire knowledge about the foundations, procedures and tools available on the internet for marketing and electronic sales within the legal framework and in accordance with the most used means of payment.
Training contents:
- Module 1. Introduction
- Module 2. Electronic commerce
- Module 3. The electronic store
- Module 4. Marketing on the Net
- Module 5. Strategies and techniques for creating online marketing and advertising campaigns
- Module 6. Diffusion
- Module 7. Legal environment
Itinerary in Electronic Commerce Design (40h)
Dates: from December 2023 to February 2024
Registration ends on December 4, 2023
Online Marketing Course (30h)
Objective: To carry out the basic design and promotion operations of websites taking into account online customer behaviour, navigability and online advertising techniques, based on online marketing.
Training contents:
- Module 1. Internet Marketing: general concepts and tools
- Module 2. The Marketing Plan
- Module 3. Online customer behavior
- Module 4. How to promote and build a website
- Module 5. Navigability
- Module 6. Who builds the Websites?
- Module 7. Some additional advice
- Module 8. Some concepts related to Online advertising
Web Accessibility Course (10h)
Objective: To acquire the knowledge to improve computer tools and make access to the web universal.
Training contents:
- Module 1. Disability
- Module 2. Web accessibility. Benefits of web accessibility
- Module 3. Rational use of support elements: guidelines and tools
- Module 4. Appendices