• Title: Marketing and Digital Communities
  • Duration: 4 academic years structured into three-month terms
  • Study load: 240 credits ECTS
  • Format: Face-to-face
  • Timetables: Afternoons (from 3 to 9 p.m.)
  • Run by: School of Bussines and Social Science
  • Qualification: Universitat Pompeu Fabra (UPF)
  • Fees: Check out the cost and financing options for the study program at the following link (Fees and financing)
  • Access: Find out about the different access routes and how to complete the university pre-registration process (Access)
  • Places: 65
  • Languages: Catalan, Spanish and English
  • Minimum score: 7,100 (19/20)
The Degree in Marketing and Digital Communities of the Higher School of Social and Company's Sciences of TecnoCampus has obtained in 2018 the favorable accreditation by the Agency for the Quality of the University System of Catalonia (AQU). Accreditation is the verification, from an external visit, that the degree is being developed as planned verification.
With this recognition, the school's degrees guarantee the teaching quality according to the standard that the agency sets for all universities.
English subtitles available. Turn them on!


The general objective of the Degree in Marketing and Digital Communities is to prepare integral professionals with global criteria in the new economy and with a complete mastery of the current technologies, able to use the instruments of Marketing and communication in social networks to recognize business opportunities , Establish strategies, anticipate changes, optimize resources and analyze information for decision-making, to achieve the objectives proposed by the organization.


"These studies are not done anywhere else with this approach and this methodology"


  • 1
    Access a joint honours qualification with Business Administration and Innovation Management

    Thanks to the joint honours programs, you can obtain a second qualification in Business Administration and Innovation Management. You can obtain both qualifications in just five years.

  • 2
    Company internships

    Internships in companies in the sector are compulsory. Moreover, TecnoCampus’s close ties to the business community enable us to give students access to internships to consolidate their knowledge in a real professional environment. Each year, more than 700 students take part in the internship program in over 1,500 partner companies.

  • 3

    InnoLab is a creativity and innovation laboratory that breaks with the rigid structure of conventional classroom studies, enabling group work and fostering a creative and entrepreneurial spirit.

  • 4
    Own projects

    Over the course of the program, students work on their own digital identity project.

  • 5
    Internationalization. International studies and internships

    Study agreements and internships in different countries around the world. As part of our commitment to internationalization, we have partnership agreements in place with 105 universities in 34 countries to give you the opportunity to experience studying or taking an internship abroad.

Would you like to receive more information about this degree?

Request more information


The knowledge that has been accredited through the official access roads will be required, but it is also advisable that the student has the following skills:

  • Leadership skills.
  • Organization and reponsibility
  • Ability to teach instruction
  • Ease of oral and written expression
  • Dynamism and creativity
  • Passion for new technologies, Internet and Web 2.0.
  • Experience in online communication
  • Know how to listen, know how to respond
  • Awareness and respect for social minorities


  • Apply the principles of marketing and market research.
  • Identify qualitative and quantitative tools for the analysis and diagnostic in market research.
  • Analyze and evaluate strategies of development, launch and positioning of new prodcuts as well as making decisions in relation to the variables product, price, distribution and communication.
  • Synthesize and evaluate marketing strategies for the internationalization of business activity.
  • Apply technological tools for the use of business resources through marketing.
  • Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.
  • Identify and manage the basic tools of e-Marketing.
  • Apply the acquired knowledge to the management of digital communities.

See all the competences


A few days before the start of the course, welcome sessions are organized for new students. These days are useful to know the degree coordinatior, the syllabus, the campus services (Academic Management, Library, UACU, Careers and International Relations) and for a tour of the installations in order to know the different spaces where they will study.


You have more information of this degree in the versions in Catalan and Spanish