Goals
The general objective of this double degree is to prepare comprehensive professionals with extensive knowledge of business management and a complete mastery of marketing tools. They will be able to anticipate change, optimize resources and establish strategies to reconvert companies and institutions into an increasingly digitalized environment, as well as create new business models to contribute to the development of the knowledge society, where the key to competitiveness is creativity and innovation.
"We train experts in business management and with a complete mastery of marketing tools and techniques"
Study load:
480 ECTS enrolled, with a teaching load of 326 ECTS
Time:
5 academic years organised into terms
Position:
324 ECTS credits
Mode:
In class
Schedule:
Afternoons (from 15pm to 21pm)
Taught by:
School of Social and Business Sciences
Official degree:
Double Degree Degree in Business Administration and GI / Degree in Marketing and CD
Price:
Check the cost and funding of the studies at the following link (Prices and financing)
Access:
Consult the access routes and how to formalize university pre-registration. Pre-registration code: 41041 (Access)
Places:
60
Teaching languages:
Catalan, Spanish and English
Organized by:
School of Social and Business Sciences
Previous note:
8,544 (Course 22/23)
The Degree in Business Administration and Innovation Management (AdE and GI) from the School of Social Sciences and Business of the TecnoCampus has obtained in 2016 the favorable accreditation by the Agency for the Quality of the University System of Catalonia (AQU). Accreditation is the verification, from an external visit, that the degree is being developed as planned in the verification.
With this recognition, degrees from the centre guarantee teaching quality to the standard set by the agency for all universities.
The Degree in Marketing and Digital Communities of the School of Social Sciences and Business of the TecnoCampus has obtained in 2018 the favorable accreditation by the Agency for the Quality of the University System of Catalonia (AQU) . Accreditation is the verification, from an external visit, that the degree is being developed as planned in the verification.
With this recognition, degrees from this centre guarantee teaching quality, following the standard set by the Agency for all universities.
Professional degree
Market-oriented degree with a strong practical and experience base.
Teaching innovation
A participatory, innovative and creative learning model.
Entrepreneurial hub
Resources such as programs and networks available to students with business ideas.
Business lab
Creativity and innovation laboratories that allow group work and encourage a creative and entrepreneurial attitude.
Internships in companies
They are mandatory and are carried out in companies in the sector.
Integrated languages
Completion of studies with official foreign language certification.
Master and Postgraduate
Admission profile
Apart from the official qualifications which are required, it is recommended to have the following traits:
- Command and leadership skills
- Organization and responsibility
- Ability to give instructions
- Ease of oral and written expression
- Dynamism and creativity
- Passion for new technologies, the Internet and Web 2.0.
- Experience in online communication
- Know how to listen, know how to respond
- Knowledge and respect for social minorities
These studies intertwine multiple disciplines and prepare professionals with a high level of adaptation to very changing sectors and in constant renewal.
Career opportunities include both business administration and marketing.
In terms of business administration and innovation management, the main job opportunities are:
Tasks specific to all functional areas of a company: in positions of management and strategy, administration, distribution, legal, fiscal and taxation, internal and external accounting, financial, commercial and marketing management, suppliers and customer portfolio, import and export, technology and operations and human resources.
Advertising and management: start-ups, new business models, new business lines, new divisions or spin-offs in existing companies -intrapreneurship-, management of R&D departments or innovation in public or private organizations, management of innovative teams.
Advice and consulting: accounting and tax audits, administrative management, banking, financial and insurance institutions, public administrations.
In terms of Marketing and Digital Communities, the main job opportunities are:
- Virtual Marketing Expert
- SEO Specialist (Search Engine Optimizer)
- .
- Content manager
- Online Marketing Manager / Assistant
- Web Analyst
- coolhunter
- Buzz Marketers Content Curator
- Online Media Planner
Professional networking: opportunities for the future
A degree directly linked to the business world
The Barcelona Marketing Club Association and the TecnoCampus Foundation have signed a collaboration agreement in training activities, scientific research, technological development, technology transfer and communication and dissemination, within the framework of their respective fields of knowledge and specialization, especially but not exclusively within the realm of marketing.
By TecnoCampus:
- Encourage the active participation of BMC in certain courses and seminars organised by TecnoCampus related to the professional field of marketing.
- Make available and coordinate the availability of university Marketing students in internships, both for the BMC and for its associates.
By the BMC:
- Incorporate TecnoCampus into the BMC Academic Council.
- Collaborate and participate in the development and professional integration of students and alumni of TecnoCampus, by communicating to the Professional Careers Service of TecnoCampus the job opportunities and internships that arise in the BMC.
- Offer the following special conditions to TecnoCampus students who want to be members of the association: free membership for the first and second years 50% discount on the annual fee.
In order to enjoy this last benefit offered by the BMC, contact the coordinators of the Degree.
Companies and institutions that support it
- Hilton Hotels and Resorts
- Lavinia
- Thesubi
- how
- General Mutual of Catalonia
- Vichy Catalan
- Timeout
- Map
- Velcro
- Mediaclick
- Vueling
Some companies and institutions that support it:
Skills
ADE skills
- Know the structures, operations and forms of management of different types of business.
- Know useful tools for decision making in the current economic context.
- Learn to work in a team, in a national or international context, applying flexibility and creativity in the knowledge acquired and adapting it to new contexts and situations.
- Lead a team and develop creative / innovative skills and initiatives with an entrepreneurial and competitive spirit.
- Ability to generate ideas and solve problems, both individually and collectively, as well as the ability to express these ideas and solutions to others.
- Develop and learn entrepreneurial skills that strengthen personal confidence and reduce risk aversion.
- Develop skills to acquire an open attitude to change and be willing to reevaluate old mental models that limit thinking by adopting a positive way of thinking.
- Communicate properly orally and in writing in at least one third foreign language.
MKT competencies
- Apply the principles of marketing and market research.
- Identify the qualitative and quantitative tools of analysis and diagnosis for market research.
- Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.
- Synthesize and evaluate marketing strategies for the internationalization of business activity.
- Apply technological tools for harnessing business resources through marketing.
- Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.
- Identify and manage e-Marketing tools.
- Apply the knowledge acquired to the management of digital communities.
Degree structure according to the type of subject and the number of ECTS credits:
Double degree in Business Administration and Innovation Management / Marketing and Digital Communities |
|
|---|---|
Total |
|
ECTS credits taken |
326 |
ECTS credits of basic subjects studied |
60 |
ECTS credits of compulsory subjects studied |
226 |
Compulsory external internships |
12 |
Final Degree Project in Business Administration and Innovation Management |
14 |
Final Degree Project in Marketing and Digital Communities |
14 |
Credits for similar subjects |
114 |
Optional (recognized) |
40 |
TOTAL ECTS |
480 |
Teaching guides by courses and terms
First year
| Subject (ECTS) | First term | Second term | Third term |
|---|---|---|---|
| ICT TOOLS TO WORK ON THE NET (6 ECTS) | - | - | |
| BUSINESS ADMINISTRATION (6 ECTS) | - | - | |
| FUNDAMENTALS OF ECONOMY (6 ECTS) | - | - | |
| INTRODUCTION TO GRAPHIC DESIGN (4 ECTS) | - | - | |
| RESEARCH METHODOLOGY (4 ECTS) | - | - | |
| FUNDAMENTALS OF STATISTICS (6 ECTS) | - | - | |
| FUNDAMENTALS OF STATISTICS AND DATA ANALYSIS (6 ECTS) | - | - | |
| CONSUMER BEHAVIOR (4 ECTS) | - | - | |
| ENTREPRENEURSHIP (6 ECTS) | - | - | |
| FUNDAMENTALS OF MATHEMATICS FOR THE COMPANY (8 ECTS) | - | ||
| BUSINESS LAW (8 ECTS) | - |
Second year
Third year
Fourth year
Fifth course
Download the Curriculum in Extinction (from the 2018/19 academic year to the 2019/20 academic year)
Download the Extinct Curricula:
Download the Curriculum in extinction (from the 2018/19 academic year to the 2019/20 academic year)
Table of equivalences between the subjects of the Double Degree of AdE / Marketing and each one of the Degrees in AdE and Marketing
Download the Curriculum in extinction (from the 2015/16 academic year to the 2017/18 academic year).
Table of equivalences between the subjects of the Double Degree of AdE / Marketing and each one of the Degrees in AdE and Marketing
See the personalised Pla d'Acció Tutorial , where a set of actions is collected to improve the attention to the students through a more personalised and prolonged follow-up from the beginning to the end of the university studies.
Reception sessions
A few days before the start of the course, sessions are organised to give a warm benvinguda per als estudiants again access. These days are useful to know the coordinator of the degree, the curriculum, the campus services (Academic Management, Library, UACU, Professional Careers and International Relations) and to make a tour of the facilities with the in order to get to know the different spaces where they will study.
In this section you can consult in detail the credits, the amount of the studies with a single payment method and the 12-month financing fee.
You will also find information on university fees.
Access
The TecnoCampus offers various forms of payment for undergraduate studies.
- Single payment
- Installment payment in 10 or 12 months, with a loan from a bank. We currently have agreements with Banco de Sabadell and Caixabank.
You can access this section where you will find all the information and conditions on financing and you can also do simulations with them calculators of loan
Forms of paymentIn this section you can consult the type of bonuses that you can credit at the time of registration to enjoy discounts on the price of registration.
- Large family
- Excellence in previous studies, such as high school
- Disability certificates
- Etc.
You will also find an extensive document with frequently asked questions (FAQs).
Discounts on the price of tuitionThe TecnoCampus has an extensive program of scholarships and specific financial aid in the budget of the TecnoCampus Foundation with contributions from the Foundation itself, UPF and other private entities.
If you meet the academic and / or financial requirements, you can obtain a scholarship for the total or partial amount of tuition for undergraduate studies.
One in four students have obtained some kind of scholarship
Outstanding scholarships:
- TecnoCampus Scholarships, with economic and academic criteria, which offer different renewable grants throughout the studies and which are resolved before the end of the pre-registration period in June.
- General grants from the Ministry. TecnoCampus degree students can apply for grants from the Ministry of Education to obtain different financial aid based on the academic and financial criteria set out in the call.
- Grants for university students from affiliated centers. The aim of these grants is to partially compensate the student for the costs of university registration for official undergraduate studies.
Access these scholarships and other more specialized scholarships.
Internal Quality Assurance Systems |
|
Degree monitoring |
Follow-up report for the 2017-2018 academic year: AdE Follow-up report for the 2019-2020 academic year: Màrqueting The history of the follow-up reports can be consulted aqui |
Accreditation of the degree |
The accreditation reports can be consulted in the 'Data and indicators' tab of each of the degrees |
Operational development of education |
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Access to degree |
Above, on this page you will find:
|
Registration |
Període i procediment de matriculació |
Curriculum |
Above, on this page you will find: Name of the degree |
Operational planning of the course |
Above, on this page you will find:
And you can consult: |
Teaching staff |
See the teachers section on this same page:
|
External / professional internships |
Avançament d'institucions on poden fer les pràctiques
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End-of-course Project |
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Opening hours:
Business park: Monday to Friday, from 9 am to 18 pm.
Student Information Point (PIE): Monday to Friday, from 9:00 to 20:00
Library - CRAI: Monday to Friday, from 9 am to 21 pm. Special opening hours during exams and reduced in summer.
Phones:
University +34 93 169 65 01
Student information point +34 93 702 32 32
Business park +34 93 169 65 02
Masters, Postgraduate and Continuing Education
+34 93 702 19 59
Library: +34 93 169 65 01
