The aim of this degree is to prepare comprehensive professionals with a complete mastery of marketing techniques and tools, able to establish strategies and optimize resources to create value for both companies and customers. To achieve this, they will learn to use social media communication and current technologies, in an increasingly digitized environment with increasingly demanding and informed customers, as well as to anticipate changes and recognize new business opportunities and markets to adapt to changing demands and scenarios within the knowledge society.
Study load:
240 ECTS credits
Time:
4 academic years organised into terms
Position:
240 ECTS credits
Mode:
In class
Schedule:
Afternoons (from 15pm to 21pm)
Taught by:
School of Social and Business Sciences
Official degree:
Degree in Marketing and Digital Communities
Price:
Check the cost and funding of the studies at the following link (Prices and financing)
Access:
Consult the access routes and how to formalize university pre-registration. Pre-registration code: 41039 (Access)
Places:
65
Teaching languages:
Catalan, Spanish and English
Organized by:
School of Social and Business Sciences
Previous note:
6,916 (course 22/23)
The Degree in Marketing and Digital Communities of the School of Social Sciences and Business of the TecnoCampus has obtained in 2018 the favorable accreditation by the Agency for the Quality of the University System of Catalonia (AQU) . Accreditation is the verification, from an external visit, that the degree is being developed as planned in the verification.
With this recognition, degrees from the centre guarantee teaching quality to the standard set by the agency for all universities.
"These studies are not done anywhere else with this approach and methodology"
Marc Cisa, graduate. Director of digital personal banking at Banco Sabadell.
Professional degree
Market-oriented degree with a strong practical and experimental basis.
Entrepreneurial hub
Resources such as programs and networks available to students with business ideas.
Business lab
Creativity and innovation laboratories that break the rigidity of the conventional classroom, allow group work and encourage a creative and entrepreneurial attitude.
Internships in companies
They are mandatory and are carried out in companies in the sector. In addition, the proximity of the TecnoCampus with the business fabric allows students to offer internships that consolidate knowledge in the real environment. More than 700 students do internships each year in more than 1.500 partner companies.
Teaching innovation
A participatory, innovative and creative learning model.
Integrated languages
Completion of studies with official foreign language certification.
Double degree in Marketing and Digital Communities
Thanks to the double degrees, you can obtain a second degree in Marketing and Digital Communities.
In just five academic years you can get both degrees.
Postgraduate
The TecnoCampus offers the Postgrau en Direcció de Màrqueting Digital i Social Media, ideal to complement degree studies.
+2.000
More than 2.000 internship offers
+2.800
More than 2.800 collaborating companies
Admission Profile
Apart from the official qualifications which are required, it is recommended to have the following traits:
- Command and leadership skills
- Organization and responsibility
- Ability to give instructions
- Ease of oral and written expression
- Dynamism and creativity
- Passion for new technologies, the Internet and Web 2.0.
- Experience in online communication
- Know how to listen, know how to respond
- Knowledge and respect for social minorities
- Marketing Director
- Director of digital marketing and e-marketing
- SEO and SEM consultant
- Responsible for communication
- Project manager
- web analyst
- Product Manager
- Social media manager
- Curator content
- Community manager
Professional networking: opportunities for the future
A degree directly linked to the business world
The Barcelona Marketing Club Association and the TecnoCampus Foundation have signed a collaboration agreement in training activities, scientific research, technological development, technology transfer and communication and dissemination, within the framework of their respective fields of knowledge and specialization, especially but not exclusively within the realm of marketing.
By TecnoCampus:
- Encourage the active participation of BMC in certain courses and seminars organised by TecnoCampus related to the professional field of marketing.
- Make available and coordinate the availability of university Marketing students in internships, both for the BMC and for its associates.
By the BMC:
- Incorporate TecnoCampus into the BMC Academic Council.
- Collaborate and participate in the development and professional integration of students and alumni of TecnoCampus, by communicating to the Professional Careers Service of TecnoCampus the job opportunities and internships that arise in the BMC.
- Offer the following special conditions to TecnoCampus students who want to be members of the association: free membership for the first and second years 50% discount on the annual fee.
In order to enjoy this last benefit offered by the BMC, contact the coordinators of the Degree.
90% job placement of graduated students.
Some companies and institutions that support it
Skills
- Apply the principles of marketing and market research
- Identify the qualitative and quantitative tools of analysis and diagnosis for market research
- Analyze and evaluate the strategies of development, launch and positioning of new products, as well as make decisions in relation to the variable of the product, price, distribution and communication
- Synthesize and evaluate marketing strategies for the internationalization of business activity
- Apply technological tools for the use of business resources through Marketing
- Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas
- Identify and manage the basic tools of e-Marketing
- Apply the knowledge acquired to the management of digital communities
Stories
Distribution of the number of ECTS credits according to the type of subject and year of implementation
ECTS by type of subject |
First year |
Second year |
Third year |
Fourth year |
Total |
|---|---|---|---|---|---|
Basic training |
48 |
12 |
60 |
||
Mandatory |
12 |
48 |
54 |
18 |
132 |
Optional |
6 |
14 |
20 |
||
External practices |
14 |
14 |
|||
Final degree project |
14 |
14 |
|||
TOTAL |
60 |
60 |
60 |
60 |
240 |
Teaching Guide
Download the Teaching Plan
Teaching guides by courses and terms
First year
| Subject (ECTS) | First term | Second term | Third term |
|---|---|---|---|
| ICT TOOLS FOR NETWORKING (6 ECTS) | - | - | |
| CONSUMER BEHAVIOR (4 ECTS) | - | - | |
| BUSINESS ADMINISTRATION (6 ECTS) | - | - | |
| INTERPERSONAL RELATIONS IN THE COMPANY (6 ECTS) | - | - | |
| MATHEMATICS APPLIED TO MARKETING (6 ECTS) | - | - | |
| INTRODUCTION TO GRAPHIC DESIGN (4 ECTS) | - | - | |
| RESEARCH METHODOLOGY (4 ECTS) | - | - | |
| BASICS OF MARKETING (6 ECTS) | - | - | |
| FUNDAMENTALS OF STATISTICS (6 ECTS) | - | - | |
| DIGITAL PLATFORM MANAGEMENT (6 ECTS) | - | - |
Second year
Third year
Fourth year
Subjects offered
Download the Foreign Language Teaching Guide
Download the list of optional subjects offered for the 2022/23 academic year. In the document you can consult the registration code and a brief description of the syllabus.
IMPORTANT: The teaching guides also include those of the extinct curriculum (1st year: 500112, 500122, 500131, 500132, 500133; 2nd year: 500211, 500213, 50022; 3rd year: 500312, 500332, 5008, 5019, 5025 , 5026, 5027, 5028, 5029, 5030, 5031, 5032, 5033; 4th course: 500411, 500412, 5016, 5034, 5035, 5052). Remember to consult the subjects according to your curriculum.
Curriculum in extinction of the Degree in Marketing and Digital Communities
Download the Curriculum in extinction (from the 2018/19 academic year until the 2019/20 academic year) .dfgedge
Teaching plan previous year
First year
| Subject (ECTS) | First term | Second term | Third term |
|---|---|---|---|
| BUSINESS ADMINISTRATION (6 ECTS) | - | - | |
| ICT TOOLS TO WORK ON THE NET (6 ECTS) | - | - | |
| DIGITAL PLATFORM MANAGEMENT (6 ECTS) | - | - | |
| METHODS APPLIED TO MARKETING (4 ECTS) | - | - | |
| INTERPERSONAL RELATIONS IN THE COMPANY (6 ECTS) | - | - | |
| CONSUMER BEHAVIOR (4 ECTS) | - | - |
Second year
| Subject (ECTS) | First term | Second term | Third term |
|---|---|---|---|
| MARKET RESEARCH (6 ECTS) | - | - | |
| INTELLECTUAL PROPERTY MANAGEMENT (4 ECTS) | - | - | |
| INTRODUCTION TO ACCOUNTING (6 ECTS) | - | - | |
| CONTENT MARKETING (6 ECTS) | - | - | |
| DISTRIBUTION, LOGISTICS AND RELATIONSHIP WITH CHANNELS (4 ECTS) | - | - | |
| INNOVATION AND DEVELOPMENT IN A GLOBAL ECONOMY (4 ECTS) | - | - | |
| SEARCH ENGINE MARKETING AND SOCIAL ADVERTISING (6 ECTS) | - | - |
Third year
Fourth year
| Subject (ECTS) | First term | Second term | Third term |
|---|---|---|---|
| ECONOMIC AND SOCIAL IMPLICATIONS IN SOCIAL NETWORKS (6 ECTS) | - | - | |
| PROJECT PREPARATION (4 ECTS) | - | - | |
| STRATEGIC INNOVATION (6 ECTS) | - | - | |
| INTRODUCTION TO NEUROMARKETING AND NEUROECONOMICS (5 ECTS) | - | - | |
| GRAPHIC DESIGN (6 ECTS) | - | - | |
| DESIGN AND MANAGEMENT OF INNOVATION (4 ECTS) | - | - | |
| BRANDED CONTENT (6 ECTS) | - | - | |
| EXTERNAL INTERNSHIPS (14 ECTS) | - | - | - |
Download the previous teaching plan
Download the Curriculum in extinction (from the 2013/14 academic year until the 2017/18 academic year).
Goals
See the personalised Pla d'Acció Tutorial , where a set of actions is collected to improve the attention to the students through a more personalised and prolonged follow-up from the beginning to the end of the university studies.
Reception sessions
A few days before the start of the course, sessions are organised to give a warm benvinguda per als estudiants again access. These days are useful to know the coordinator of the degree, the curriculum, the campus services (Academic Management, Library, UACU, Professional Careers and International Relations) and to make a tour of the facilities with the in order to get to know the different spaces where they will study.
In this section you can consult in detail the credits, the amount of the studies with a single payment method and the 12-month financing fee.
You will also find information on university fees.
Access
The TecnoCampus offers various forms of payment for undergraduate studies.
- Single payment
- Installment payment in 10 or 12 months, with a loan from a bank. We currently have agreements with Banco de Sabadell and Caixabank.
You can access this section where you will find all the information and conditions on financing and you can also do simulations with them calculators of loan
Forms of paymentIn this section you can consult the type of bonuses that you can credit at the time of registration to enjoy discounts on the price of registration.
- Large family
- Excellence in previous studies, such as high school
- Disability certificates
- Etc.
You will also find an extensive document with frequently asked questions (FAQs).
Discounts on the price of tuitionThe TecnoCampus has an extensive program of scholarships and specific financial aid in the budget of the TecnoCampus Foundation with contributions from the Foundation itself, UPF and other private entities.
If you meet the academic and / or financial requirements, you can obtain a scholarship for the total or partial amount of tuition for undergraduate studies.
One in four students have obtained some kind of scholarship
Outstanding scholarships:
- TecnoCampus Scholarships, with economic and academic criteria, which offer different renewable grants throughout the studies and which are resolved before the end of the pre-registration period in June.
- General grants from the Ministry. TecnoCampus degree students can apply for grants from the Ministry of Education to obtain different financial aid based on the academic and financial criteria set out in the call.
- Grants for university students from affiliated centers. The aim of these grants is to partially compensate the student for the costs of university registration for official undergraduate studies.
Access these scholarships and other more specialized scholarships.
Internal quality assurance system |
|
Degree monitoring |
Informe de seguiment curs 2017-2018 The history of the follow-up reports can be consulted here enllaç |
Accreditation of the degree |
Autoinforme (March 2018) Resolució (January 2019) document in Spanish |
Access to degree |
Above, on this page you will find:
|
Registration |
Període i procediment de matriculació |
Curriculum |
Above, on this page you will find:
|
Operational planning of the course |
Above, on this page you will find:
And you can consult: |
Teaching staff |
Degree teachers |
External / professional internships |
Definició sobre si son obligatòries o optatives Assignatures a les quals van lligades les pràctiques Avançament d'institucions on es poden fer les pràctiques
|
Mobility programs |
Objectius |
End-of-course Project |
|
Opening hours:
Business park: Monday to Friday, from 9 am to 18 pm.
Student Information Point (PIE): Monday to Friday, from 9:00 to 20:00
Library - CRAI: Monday to Friday, from 9 am to 21 pm. Special opening hours during exams and reduced in summer.
Phones:
University +34 93 169 65 01
Student information point +34 93 702 32 32
Business park +34 93 169 65 02
Masters, Postgraduate and Continuing Education
+34 93 702 19 59
Library: +34 93 169 65 01
