The teaching team of the Diploma of Specialization is made up of professionals and academics with extensive experience in the fields of Social Media and Digital Marketing.
Academic coordinators:
Pedro Rojas (@seniormanager): Consultant in Social Media Marketing and Digital Strategy a www.theplancompany.com. Lecturer on the Master's Degree in Digital Marketing and HR. in 2.0 at different universities and business schools in Spain, as well as author of the books: "How to monetise social networks", "Community Management for Dummies", "Community Management in a week", "Recruitment and selection 2.0" and "How prepare a Social Media Marketing Plan ”. Moderator of the blog: pedrorojas.es.
Helena M Hernández-Pizarro: PhD in Economics (UPF, 2017); Master in Health Economics (BGSE, 2012); Master in Economics (BGSE, 2011); Degree in Economics (UPF, 2010). She has been a visiting researcher at Erasmus School of Economics (University of Rotterdam, 2015) and CHSEO (University of Oxford, 2014). Apart from teaching in various degrees, postgraduate and master's degrees, he has collaborated with various public institutions, such as the Department of Social Rights and the City of Mataró. Permanent professor at the School of Social Sciences and Business of the TecnoCampus
Teaching staff
Elena Peinador: Degree in Advertising and Public Relations at the Autonomous University of Barcelona (UAB), specializing in Creative Writing and Digital Creativity. With extensive experience in the creation of brands, advertising campaigns, content for web pages, newsletters, catalogs, sales pages, banners, emails, scripts for videos, spots and radio spots, he has focused on personalized advice to companies and entrepreneurs on "copywriting for branding" as a freelancer.
Victor Puig: Journalist and Master in Interactive Communication, trained at the UAB, Director of the Zinkdo agency and independent consultant. He has previously been Director of Reputation and Content at Overalia, an agency specializing in Search Engine Marketing and Web Analytics, Head of Digital Media at MTV Channel Spain and Director of Product Management at Bertelsmann OnLine.
Mayte Serna (@emaytecom): Specialist consultant in Visual Marketing and corporate identity for companies, she is a designer and photographer expert in the visual conceptualization of the professional image for social networks. She teaches professional Instagram and corporate Pinterest at Cibernarium, Fundesem, TecnoCampus Mataró and business schools in Spain, as well as advises on visual strategy for various companies in Spain, Colombia and the US. Publish in www.emayte.com
Armando Liussi Depaoli: Specialist in reputation management and crisis resolution, with more than 20 years as Dircom and consultant in Corporate Communication. Systems Engineering (UTN Argentina), Postgraduate in Strategic Marketing and Corporate Communication (PNUD/Italy). Founder of Incubame, ICB, 2Shareworld, CTT, Bridgeworld, Digital Signane Club. Professor of Master's in Digital Marketing at universities and business schools, he is co-author of Mobile Communications 2012 (GRiD/UVic). Write in http://mandomando.com.
Carlos Gili: CEO of Metacom, Inbound Marketing agency. He jumped into the professional world as a freelancer, under his personal brand and as an expert in SEO and SEM. In academic terms, he has combined the world of communication, research and telecommunications. He is a Technical Telecommunications Engineer from the UAB, holds a Degree in Advertising and Public Relations from Ramon Llull University and has a Master's Degree in ITM (Market Research and Techniques) from the UAB. He is passionate about advertising and communication, both online and offline, he specialises in SEO (web positioning) and SEM (search engine advertising), he continues to write on his blog with his personal brand and on the company blog. He writes professional articles and the occasional personal one because "there's a reason it's my blog".
Selva Orejón (@selvaorejon): Degree in Communication Sciences, specializing in Advertising and Public Relations at Ramon Llull University - Blanquerna Faculty, specializing in online corporate communication management. Master in Business Organization and Environment at the Spanish headquarters of the University of Cambridge. She is the Executive Director and Founder of Onbranding, Co-Founder of AERCO-PSM. She is an expert in Reputation and protection of personal and trademark, Social Media Intelligence and Cyber Research.
Lluís Serra: CEO & Founder of Lluís Serra Training Group. Lecturer, writer and digital provocateur. Lecturer of Digital Marketing, Electronic Commerce, Social Networks and OmniChannel at the University of Barcelona, Pompeu Fabra University, Polytechnic University of Catalonia, Generalitat de Catalunya, Inesdi (Digital Business School), Barcelona Activa, Diputació de Barcelona, Barcelona Chamber of Commerce and Terrassa Chamber of Commerce. Educator of New Technologies, personal and professional improvement, leadership and sales techniques.
Vanessa Hairstyle: Entrepreneur and self-taught in the digital world, she has developed skills in creating strategies in corporate environments. Apart from her knowledge in web development, she is also a UX designer specialising in search engine marketing (SEO, SEM and Web Analytics) and she does some teaching at some universities in Spain.
Neus Pérez Soler: Sociologist with Postgraduate Degree in Social Media and Digital Marketing, she is a specialist in Facebook Ads and Social Media Strategist. Trained among the ranks of the company Adsmurai is dedicated to training in Social Media Paid at universities in Spain as well as personalized advice to companies in Social Media Ads.