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E5_Design and make an audiovisual product (consisting of still or moving images), taking into account both its technical and artistic aspects, in all its components
E15_Size and manage human, technical and economic resources necessary for the development of an audiovisual or multimedia project optimizing time, costs and quality
The audiovisual production process.
Human resources involved in audiovisual production.
Technical resources used in audiovisual production.
The organization of human and technical resources involved in production.
Computer resources in production management.
At the end of the subject, the student will be able to:
Master classes and practical classes.
Face-to-face tutorials.
Work in group.
Case studies.
Attendance at practical classes is mandatory to pass the course.
Not all presentations will be posted on the eCampus, notes must be taken.
Class viewings and guest sessions are also subject to examination.
Topic 1: Introduction to the profession of producer.
1.1 What is audiovisual production?
1.2 The film and television producer´.
1.3 The current context.
Topic 2: Pre-production
2.1 How did the idea come about? From idea to project.
2.2 What should the project look like?
2.2.1 Feasibility of the project
2.2.2 Target. Who is it aimed at?
2.3 What is a movie script like?
2.3.1 Breakdown and point of view of production´
2.3.2 Creative thinking and team management.
2.4 Acquisition of the rights of the work.
2.5 Intellectual Property Registry.
2.6 Evaluation´ of the project.
2.7 Budget.
2.8 Financing Plan.
2.9 Work Schedule.
2.10 First meetings. NDA contract.
2.11 Casting proposal. Letters of interest.
2.12 Presentation of the project to a TV channel.
2.13 Search for funding for projects in development. How to make the project a reality. (Banks, public aid, etc.)
Topic 3: Production
3.1 Production models: co-productions, associated productions, micro-patronage, third-party production.
3.2 The search for the production partner.
3.3 Production tasks in filming.
3.4 The equipment in the shooting phase. Specific cases.
3.5 Product Placement and Branded content.
Topic 4: Post-production and marketing´
4.1 Control from production of the entire assembly phase.
4.2 Communication plan.
4.3 Markets and Festivals.
4.4 Pitching.
4.5 Dissemination and distribution plan.
4.6 Return on investment.
There is a final theory exam (50% of the overall grade).
There is a compulsory reading and an exercise related to reading (10% of the overall grade).
Reading can enter the final exam.
Teachers reserve the right to take a surprise exam during the course, on a class day.
During the practical classes the students in groups of five people will work on a production dossier. This dossier will be divided into different phases corresponding to the following activities:
Activity 1. Analysis from a case of the different phases of production of an audiovisual project. Non-evaluable activity.
Activity 2. Breakdown of an audiovisual script. Group activity. 10% of the overall grade.
Activity 3. Production Calendar (organize by dates the three phases of pre-production, production and post-production and the tasks related to each) and search for sources of funding. 10% of the overall grade.
Activity 4. Setting up a shooting plan. 10% of the overall grade.
Activity 5. Dissemination and distribution plan. 10% of the overall grade.
The exam is worth 50% of the overall grade.
The exercise on compulsory reading is worth 10% of the overall grade.
Activity 1: not evaluable.
Activity 2: 10% of the overall grade.
Activity 3: 10% of the overall grade.
Activity 4: 10% of the overall grade.
Activity 5: 10% of the overall grade.
To pass the practical part of the subject it is essential to attend the sessions and deliver all the practices.
For the exam to average you have to take a 5. With less than a 5 you don’t average and you have to go to the resit exam.
There is a compulsory reading that enters as content in the theory exam.
The recovery consists of the recovery of the theoretical part of the subject, by means of an examination that will collect all the theoretical content of the same.
The practical part is done continuously throughout the course and is not recovered.
FERNANDEZ DIEZ, F., MARTINEZ ABADIA, J The direction of production for cinema and television. Barcelona, Paidós, 1994
MARTINEZ ABADIA, J; VILA, P. Basic manual of audiovisual technology and techniques of creation, emission and diffusion of contents. Barcelona, Paidós, 2004
FERNANDEZ DIEZ, F., BLASCO, J Project management. Application to the audiovisual. Barcelona, Edicions UPC, 1995.
JACOSTE QUESADA, José G. The film producer. Experiences and Research Collection. Editorial Síntesis, Madrid, 1996.
MARZAL FELICI, Javier and GOMEZ TARÍN, Francisco J. (editors), The producer and production in the film industry. Editorial Complutense, SA Madrid, 2009
SUBIRÓS, PAU. "The Accidental Producer." Published by Anagrama. Collection: Chronicles.
Carrillo, BJ (2018). Netflix Paradigm: Algorithm Entertainment. Barcelona: Editorial UOC.
We will give it to the class.