TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Julián Horrillo Tello

Trimester: First term

Credits: 6

Teaching staff: 

Sonia Llorens Cervera

Skills

Specific skills

  • CE24: Identify the types of industrial complexes, and determine and design their characteristics.

  • CE25: Identify models of industrial policy and technological innovation.

  • CE26: Design management strategies.

Description

Subject framed in the matter of organization of companies. The course aims to introduce students to strategies and tools to implement the process and management of industrial innovation, with a focus on learn by doing.

Learning outcomes

At the end of the course the student must be able to:

 

  • LO5: Identify the basic concepts of strategic direction.
  • LO6. Recognize in the immediate environment the concepts of industrial policy.
  • LO7: Analyze case studies to make a synthesis of possible alternatives.
  • LO8: Reason about the problems of business management and propose solutions to them.
  • LO9: Recognize the basics of business and business organization.
  • LO10: Recognize the importance of competition policy in coordination with industrial and technological policy.
  • LO11: Identify the different stages of the innovation process, the different agents of the territorial innovation system, and the relations of cooperation and competition that are established between them.
  • LO12: Recognize the process of creating a business and be able to design a business plan.
  • LO13: Take initiatives that generate opportunities, with a vision of process and market implementation

Working methodology

The teaching contents and competences will be worked in sessions of three types:

 

  1. Synchronous classes: Sessions based on the presentation of the most relevant contents of the subject.

The following teaching methodologies are considered:

MD1. Master class: Expository class sessions based on the explanation of the teacher and students, where students enrolled in the subject attend.

MD2. Presentations of topics and / or works by students.

 

  1. Guided learning: Sessions based on individual or group work. Students have direct teacher support.

The following teaching methodologies are considered:

MD5. Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and where the participation of the student is key.

 

  1. Autonomous learning: Sessions planned as established and organized tasks.

MD8.Resolution of exercises and problems individually or in groups

MD10.Readings, information searches.

Contents

0 # CONTENTS  INTRODUCTION TO THE SUBJECT
  DESCRIPTION Contents
    Objectives and competencies
    Activities
    Evaluation system
     
1 # CONTENTS  INTRODUCTION TO INNOVATION
  DESCRIPTION Motivations and definition of innovation
    Types of innovation
    The process of innovation
     
2 # CONTENTS  INNOVATION MANAGEMENT
  DESCRIPTION Innovation process models
    Definition of the innovation strategy and plan
    Selection and prioritization of innovation projects
    Project portfolio management. R & D & I projects
    New models for management: Lean Thinking and Agile Management
    Models for managing innovation in SMEs
    New industrial business models
     
3 # CONTENTS  TOOLS FOR INNOVATION
  DESCRIPTION Tools for detecting unmet needs and opportunities
    Competitive intelligence
    Solution generation tools
     
4 # CONTENTS  KNOWLEDGE MANAGEMENT AND PROTECTION
  DESCRIPTION Intellectual capital models
    Knowledge management models
    Industrial property
    Patents
    Valuation of inventions
     
5 # CONTENTS  INNOVATIVE ORGANIZATIONS
  DESCRIPTION Key factors
    Elements to develop a culture of innovation
    Change management and barriers to innovation
    Open and intrapreneurial innovation
     
6 # CONTENTS  TECHNOLOGY AND INNOVATION POLICY
  DESCRIPTION Innovation and territorial development
    National, regional and local innovation systems
    Ecosystems for innovation
    Cooperation with technological innovation objectives
    Technology and knowledge transfer
    Innovation as a basis for business competitiveness
     
7 # CONTENTS  INNOVATION FOR THE CIRCULAR ECONOMY
  DESCRIPTION Circular Economy as a resilience strategy
    EC Strategies
    Application of Innovation. Case studies
   
     
     
     
     

 

 

 

Learning activities

The activities that students develop, both synchronously and asynchronously will be based on:

 

AF1: Presentation of contents by the teacher.

AF4: Practical teamwork.

  

AF3: Individual practical work.

AF8: Personal study.

    

Evaluation system

 

Compulsory exam attendance

ACTIVITIES

PES discipline

EXAMS

30%

EXERCISES

30%

WORK EXPERIENCE

40%

REFERENCES

Basic

"Technology and innovation in the company". Ed UPC Jaume Valls and Pere Escorsa (2003)

The Systematization of innovation: rules of the UNE 166.000 R+D+I series

ISBN-84 393-6690-6

Complementary

http://www.xaviermarcet.com/

http://xavierferras.blogspot.com/

https://innolandia.es/los-11-mejores-videos-tedx-sobre-innovacion/

http://web.mit.edu/evhippel/www/

"Exponential Organizations", Salim Ismail

2014

ISBN papel: 978-84-686-8631-8
ISBN digital: 978-84-686-8638-7

 

"Generation of business models"; Ed Deusto Alexander Osterwalder&Yves Pigneur

https://www.triz.org/index.php/triz/triz

"Serious game: How to simulate to innovate the best companies." Ed Harvard Business School Press; Michael Shrage (2000)

"Esquivar la mediocrity", Xavier Marcet

2017

ISBN: 978-84-17114-35-0