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General information

Subject type: Optional

Coordinator: Jesus Ezequiel Martínez Marín

Trimester: First term

Credits: 5

Teaching staff: 

Rosana Salama Benazar
Jesus Ezequiel Martínez Marín 

Teaching languages

This subject is taught in virtual formatThe materials can be in Spanish and English.

Skills

Specific skills

  • Establish maritime and logistics business projects that allow the creation of new companies or the improvement of existing ones, adopting innovative and creative ideas

  • Demostrar capacitat per comunicar de manera fluida en llengua espanyola, catalana i anglesa de forma oral i escrita en l'entorn de la logística i els negocis marítims

  • Show knowledge of the organization of maritime, land, air and multimodal transporte, customs management and international trade in order to manage and / or contract transporte

  • Demonstrate knowledge about the structure, organization and management of ports -sport and state-of-the-art- where the traffic of people and goods, nautical leisure, fishing and tourism coexist, emphasizing cruises

  • Show knowledge of the ship and its recruitment for use as a means of transporte for both goods and people, in an environment of sustainability and respect for the environment

Description

This subject will deal from the point of view of its importance in tourism, the importance of the correct direction and management of marinas,
as the capital not only of tourism but also of the socio-economy of port cities.

 

 The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Know the business management of marinas
Understand the business fabric of a port of this nature.
Analyze existing business flows in marinas
Know the value generation activities and related activities of the life of a port

Working methodology

1.- Theoretical sessions
2 Conferences: broadcast online / streaming, 
3-Presentations: Multimedia formats that support face-to-face classes.
4- Guided learning
5.- Debates and forums: Online conversations. The debates have a start and end date and are energized by the teacher. Participation will be taken into account,
the content of the contributions and the correct observance of the rules of use.
6.- Case study: Dynamics that start from the study of a case. The goal is to contextualize the student in a particular situation. The teacher can propose
different activities, both individually and in groups, among students.
7.- Resolution of exercises: Non-contact activity dedicated to the resolution of practical exercises from the data provided by the teacher.
8.- Critical reading of articles: Students start from a working hypothesis that they will develop, following the phases of the research methodology,
 

Contents

- Tourist activity, marinas and nautical resorts: Current situation and future prospects
- Structure of the nautical and sports tourism market. Agents in the tourist and nautical-sports environment.
- Planning and management of marinas as a business activity
- Design and execution of economic and financial feasibility studies for new execution projects.
- Marina management models
- Marketing and its adaptation to marinas and nautical resorts as a product.

Learning activities

During the course, students will carry out practical activities of continuous evaluation that will allow to deepen in the knowledge acquired in the classes.
Most of the activities will be based on analysis of real cases with current data, with which, the precision in the handling of data, the academic criterion
and the depth of the analysis, will be values ​​to take into account during evaluation.

Evaluation system

The final grade will be the weighting of the grades of the activities carried out throughout the term. To pass the course, the final grade must be
greater than or equal to 5 points out of 10.


The evaluation will take into account the following aspects with the assessments indicated:
• Practical exercises of virtual evaluation and compulsory forums total: 3 points.
• An exam / partial work: 3 points
• A final exam, where the students' comprehension of the subjects of the subject will be evaluated: 4 points Important:

The mark of the final exam must be higher than or equal to 5 points out of 10 to be able to average with the rest of the mark.
Only the final exam can be retaken. Students who do not take the final exam will not be entitled to the resit exam.

Bibliography

Basic

Martínez Marín, Jesús. (2021) Fundamentals of Logistics and Port Operations. JMM Editions. ISBN13-978-8409278633 Available via: http://n9.cl/xnvdo

Capeta, S. The Nautical Charter. All about boat rental, Editorial Juventud, SA, 2007

Visions for Global Tourism Industry - Creating and Sustaining Competitive Strategies (2012). Ed. Intech, Croatia. ISBN 978-953-51-0520-6

The Marina - Sustainable Solutions For A Profitable Business. ISBN-13: 978-1304620385, Ed. Lulu; 2014

Marine pollution in the nautical seaports in Croatia by the effluent of tourists. Journal Of European Transport. (2017)

https://www.academia.edu/35629015/Marine_pollution_in_the_nautical_seaports_in_Croatia_by_the_effluent_of_tourists_pdf 

Complementary

 Marinas of the Diputació de Barcelona

Catalan Association of Marinas

Ports of the Generalitat