General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages

  • Catalan

Some documents may be in Spanish.


Basic skills
  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

General competencies
  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

Transversal competences
  • CT3. Demonstrate entrepreneurial leadership and management skills that strengthen personal confidence and reduce risk aversion.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.


It is an introduction to tourism, it is a landing of the student in the world of tourism, where issues as diverse as their economic, social, cultural and environmental aspects are addressed. What are the needs of tourists and how is articulated the tourist supply and demand and tourism policies to achieve the satisfaction of the tourist. and analyze where the tourism sector is heading.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

  • Understand the principles of tourism in its spatial, social, cultural, political dimension
  • Assess the impacts of tourism
  • Recognize the main characteristics of tourist demand within each market segment, and the main companies that make up the supply

Working methodology

Theoretical sessions: master classes by the teacher with the participation of students

Autonomous learning: search for information and critical reading of articles

Guided learning: seminars and individual work


1.- Introduction to the tourist market: Basic concepts, key definitions, basic elements, classifications, effects of tourism, carrying capacity and the tourist. 

2. Tourism market structure and tourism policy. Tourist supply and demand, tourist trends and tourist product, types of tourism, thematic tourism, as well as tourism policy in Spain and the Autonomous Communities, especially Catalonia.

3.- Economy of tourism:  Economic effects of tourism, The UNWTO with tourism data and its.  

4.- Tourist services: The main tourist services, accommodation, catering services, tourist transport, travel agencies and TTOO.

5.- Geography of tourism: Main areas of global tourist attraction, main tourist centers, types of tourism and geographical strategies and other types of tourism.  

Learning activities

Theoretical sessions


Individual projects

Participation in weekly class activities debates and discussions.

Evaluation system

Group work: 30% of the grade. They are not recoverable

Individual work: 20% of the grade. It is not recoverable.

Final test: 50% of the grade

to pass the subject an average grade equal to or higher than 5 must be obtained. In case of suspension, the final test can only be recovered.

             To access the recovery you must have taken the final test



Olmos, L, Garcia R, (2016). "Structure of the tourist market" Ediciones Paraninfo.

Montaner J, (2000) "Structure of the tourist market" Ed. Synthesis Madrid.

Valls JF, (2004) "Management of sustainable tourist destinations" Ediciones Gestión 2000

Bigné E, (2000) "Marketing of tourist destinations" ESIC Madrid 


Maimí B, Vergés A, (2010), "Innovative application of ICT in the development of emerging tourist territories" Maresme County Council.

Vall JF, (2003), "Management of tourism and leisure companies" Ediciones Gestión 2000