General information

Subject type: Basic

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages

  • Catalan

The classes are in Catalan. Els materials de l'assignatura poden estar en català, castellà i anglès.


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Demonstrate entrepreneurial leadership and management skills that strengthen personal confidence and reduce risk aversion.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.


Eines TIC is a first-year first-year subject that introduces students to the possibilities (of transmitting content, communication, sharing experiences, gathering knowledge, etc.) that the digital world means, both in the personal sphere, the collective and business. What are the trends in the digital world that a student in the branch of Social Sciences should have in perspective in the short, medium and long term.

How does the use of ICT (Information and Communication Technology) affect our daily lives? what does it mean to be digital individuals and how can we learn to make the most of it? How is ICT used to search for, classify, and present information? How do we take advantage of massive data information? What are the connected objects and the revolution they entail?

All these aspects are applied to the field of Tourism, taking into account the stages of the trip, the value chain and the different agents involved.  

NOTE: This subject has methodological and digital resources to make possible its continuity in non-contact mode in case it is necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Learning outcomes

  • Apply the main computer tools to provide the necessary information in decision making.

Working methodology

Tracking the course will require the student to attend class with their laptop.

The teaching contents and competences will be worked in sessions of three types:

1. Theoretical classes: Sessions based on the presentation of the most relevant contents of the subject. The following teaching methodologies are considered:

  • MD1. Master class: Expository class sessions based on the explanation of the teacher and students, where students enrolled in the subject attend.

  • MD2. Lectures: Face-to-face or streaming sessions, both in the university classrooms and in the framework of another institution, in which one or more specialists present their experiences or projects to the students. Visits to exhibitions and / or presentations of topics related to the contents of the subject.

  • MD3. Presentations: Multimedia formats that support face-to-face classes.

2. Guided learning: Sessions based on individual or group work. Students have direct teacher support in and out of the classroom. The following teaching methodologies are considered:

  • MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and where the participation of the student is key.

  • MD6. Debates and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject pursues. The debates have a start and end date and are facilitated by the teacher, who will also write the conclusions.

  • MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation. The teacher can propose different activities, both individually and in groups, among his students.

  • MD8. Role-playing games: Simulation dynamics in which each student represents a role specified by the teacher. As a "role", you will have access to specific information and "play" according to the characteristics of your role, according to the rules of the game, to solve or experience the reference situation of the dynamics.

3. Autonomous learning: Sessions planned as established and organized tasks.

  • MD9.Resolution of exercises and problems: Non-contact activity dedicated to the resolution of practical exercises based on the data provided by the teacher or the development of a project.

  • MD10.Readings, information searches.

To carry out these activities, intensive use will be made of the tools and support technologies needed to monitor each of the topics, taking into account that the main digital workspaces will be:

- Institutional platform: The virtual classroom will be the place of reference for the follow-up of the subject. It is also the space for communication and evaluation.

- Personal platform: The student will have a personal digital space from where he will manage his work throughout the term and will also allow him to work collaboratively, according to the scheduled activities.


Topic 1. Digital transformation

  • Digital world
  • Key concepts of Web 2.0
  • User Generated Content (UGC)
  • ICT and digital transformation in the company.
  • Personal Learning Environment (PLE)

Topic 2. Digital presence

  • Digital identity and privacy
  • The organization: Identity, branding and online reputation of DMOs (Destination Management Organizations)
  • The individual: Employer branding, personal branding and storytelling.
  • Tools to be efficient digital individuals.

Topic 3. Omnichannelity

  • The role of ICT in digital marketing and communication.
  • Mobility, geolocation and social platforms.
  • BIG Data and information management.
  • Comprehensive management systems: ERP, CRM, PMS.

Topic 4. Trends

  • Internet of Things (IoT)
  • Immersive experiences: Virtual Reality and Augmented Reality
  • Smart tourist destinations (DTI)

Learning activities

The activities of the subject have as objective that the student, individually or in team can experience and therefore have a critical attitude on the subjects of the subject, from an individual, collective perspective or from the point business view.

Each week we will work on two types of activities:

  • The activities that will be done in the classroom, with the accompaniment of the teacher. These activities are challenges that students must solve in class, therefore with a limited time, based on the materials they have in the classroom and the tools they have been working on.
  • The activities that will take place outside the classroom serve the student to prepare the weekly reference topics of the subject. 


Evaluation system

The evaluation of the subject is distributed in:

  • 60% continuous assessment activities made up of:
    • 20% Individual activities
    • 20% Presentations 
    • 20% Group Work
  • 40% Individual final exam

Keep in mind that:

  1. In order to average with the continuous assessment activities, a grade equal to or higher than five must be taken in the individual final exam.
  2. In the recovery period, only the part corresponding to the individual final exam can be recovered.



SEGITTUR (2021). Manual for creating a digital destination guide. Red DTI.

SEGITTUR (2021). Catalog of technological solutions for Smart Tourist Destinations. 

Roca, G [Video] The digital society. Retrieved from:

Andrew JF, Alisha A. (2013). Information and Communication Technologies for Sustainable Tourism. Published by Routledge


Invat-tur (2015). BIG DATA: challenges and opportunities for tourism. Valencian Tourism Agency.

World Travel & Tourism Council (2020). To Recovery & Beyond: The Future of Travel & Tourism in the Wake of COVID-19.

Susskind, R; Susskind, D. (2015). The future of the professions: How Technology Will Transform the Work of Human Experts. Oxford University Press. 

Navío-Marco, J., Ruiz-Gómez, LM, & Sevilla-Sevilla, C. (2018). Progress in information technology and tourism management: 30 years on and 20 years after the internet - Revisiting Buhalis & Law’s landmark study about eTourism. Tourism Management, 69 (June 2018), 460-470.