General information


Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Third term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages


  • Catalan
  • Spanish

Skills


Basic skills
  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE1. Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning.

  • CE2. Define company policy in international environments and instill a global and international dimension in business.

  • CE3. Analyze and evaluate the financial statements, evaluate the economic performance and prepare financial reports.

  • CE4. Evaluate and define the personnel policies of a company or business organization, select work teams, define profiles and establish staffing needs.

  • CE5. Analyze business contexts, identify markets and customers, and establish marketing strategies through the use of advanced and innovative techniques.

  • CE6. Interpret legal regulations and institutional organization and manage business information.

  • CE7. Develop projects and proposals for innovative companies.

  • CE8. Organize the productive operations of the company.

  • CE9. Use mathematical tools and advanced statistical tools for decision making.

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

  • CE13. Create connections between people, collaborators, and companies by connecting people who under normal circumstances would not match.

  • CE14. Identify emerging sectors and business innovation strategies.

  • CE15. Gather and interpret data to make judgments that include reflection on relevant business issues.

  • CE16. Communicate properly orally and in writing in at least one third foreign language.

  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

  • CE3. Analyze the main political-administrative structures of tourism and interpret the legal framework that regulates tourism activities.

  • CE4. Turn an "empirical" problem into a research project and draw conclusions.

  • CE5. Apply a strong customer service orientation and handle communication techniques.

  • CE7. Analyze, synthesize and critically summarize the economic-patrimonial information of the tourist organizations.

  • CE8. Direct different types of tourism entities defining objectives, strategies, commercial policies and managing financial resources.

  • CE9. Work in different cultural media, providing solutions to the different problems that arise.

  • CE10. Gather and interpret significant data to make judgments that include a reflection on relevant business issues and be able to prepare a document that allows the transmission of information or an innovative business proposal in the field of tourism.

  • CE11. Manage tourist tourist areas in accordance with the principles of sustainability.

  • CE12. Master the operating procedures of accommodation, catering and tourism intermediation companies.

  • CE13. Interpret the strategy, objectives and public instruments of tourism planning.

  • CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.

  • CE15. Interpret a public plan in the field of tourism and the opportunities that arise for the private sector.

  • CE16. Plan and manage the human resources of tourism organizations.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE18. Understand the characteristics of cultural heritage management and be able to develop innovative initiatives for its enhancement as a tourist attraction.

  • CE19. Detect the needs for the technical planning of tourist infrastructures and facilities.

  • CE20. Communicate properly orally and in writing in at least one foreign language.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Demonstrate entrepreneurial leadership and management skills that strengthen personal confidence and reduce risk aversion.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

Description


Recognition of the main places of world tourist destination and their resources.

Elaboration description and analysis of the tourist product.

NOTES:

- This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

- The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
 

Learning outcomes


  • Transform a traditional tourist product or destination into an innovative product that meets new demands
  • Analyze the cultural heritage and territorial resources to develop tourist products

Working methodology


MD1 Master class

MD2 Conferences

MD3 Presentations

MD6 Debates and forums

MD7 Case study

MD8 Role-playing games

MD10 Research and critical reading

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.
 

Contents


MODULE I:

Topic 1 The five continents. Territorial tourist resources

1.1 Cataloging of the different continents and tourist geographical areas

1.2 Europe as a tourist destination. Evolution of the continent

1.3 Europe's tourist resources: natural spaces, cultural events, technical or scientific works, folklore, major events

1.4 Great global tourist resources

MODULE II:

Topic 2 Analysis of the tourist destination

2.1 Introduction

2.2 The destiny

Item 3 Opportunities for product creation and modification

3.1 Processes

3.2 Life cycle of a destination

Item 4 Design and creation of tourist products

4.1 The intervention of the public administration

4.2 Methodology for creating products in the private sector

Item 5 Pricing

5.1 Methodology

5.2 Cost calculation

5.3 Determination of product profitability

Learning activities


AF1. Theoretical sessions

AF2. Seminars

AF3. Teamwork

AF4. Individual work

AF5.Personal study

AF6. External internships

Evaluation system


SE1 Participation in the classroom

SE2 Individual and / or group work

SE3 Oral presentations

SE4 Final exam

Evaluation system 

-Exam: 50% of the subject. 10% of the exam mark corresponds to MODULE I and 40% to MODULE II. It is necessary to obtain a minimum of 5 in each Module to average.

-Work T01: 20% of the subject. Corresponds to Module I. Non-recoverable. In the case of not delivering the works in the indicated deadline will be scored as 0.

-Work T02: 20% of the subject. Corresponds to Module II. Teams of 2-3 people. In the case of not delivering the works in the indicated deadline will be scored as 0

- Classroom participation: 10%

In order to pass the subject, an average mark equal to or higher than 5 must be obtained in each exam of the MODULES. In case of suspension of one of the MODULES, the student will only recover that part.

To have access to the recovery it is necessary that the student has taken the final test

REFERENCES


Basic

Barrado, DA World Geography of Tourism, Ed. Synthesis, Madrid, 2001

Valls, JF The keys to the tourism market: how to compete with the new environment. Bilbao: Deusto, 2003

Díaz, B. Design of tourist products. Madrid: Síntesis, 2011

Mesplier, A and Duraffour, P. Geography of tourism in the world, Synthesis, Madrid, 2000

Complementary

Iglesias, JR Marketing of tourist products and services. Madrid: Síntesis, 2007