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CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.
CB3. That students have the ability to gather and interpret relevant data (usually within their area of study) to make judgments that include reflection on relevant social, scientific, or ethical issues.
CE14. Recognize and apply information and communication technologies (ICT) in the different areas of the tourism sector.
CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
CG4. Be able to integrate the values of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.
CT1. Communicate properly orally and in writing in the two official languages of Catalonia.
CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.
CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.
CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.
CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.
CT6. Carry out tasks autonomously with the correct organization and timing of academic work.
CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.
Study and analysis of the basic concepts of the main operations and processes within companies, organizations and tourist destinations and how the application of new technologies can provide greater effectiveness and efficiency.
NOTE: The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
Analyze and identify the main operations of tourism companies and organizations, how these are developed by processes and how these processes can be improved with the use of new technologies.
The methodology of the subject is based not only on the master presentations of the teacher of the subject, but, in parallel, on various activities (text comments, extension work, oral interventions, analysis of simple daily decisions, programming of technological solutions, online debates ...). with the concern of involving the student and provoking concerns to improve the operations and processes of tourism companies and organizations through various types of activities.
For the realization and evaluation of these activities will work in groups and will realize tutorials by part of the educational with the groups.
The specific methodology of the practical work will be:
First activity: Summary of the fundamental concepts of the subject and its application to a practical example. The work will be individual.
Second activity: Personalization of one of the projects developed throughout the course. This personalization will consider both the Business Model and the technological scheme. The work will be done in groups and will be presented in front of the other students. Afterwards, each of the students will be able to contribute amendments and comments to the works presented by the other groups.
The grade of these works that make up 40% of the subject will be a function of the quality of the exhibition and the ability to collect and integrate the contributions of classmates and teacher. Individual contributions to the work of other groups will also be valued. With this methodology we can assess each and every one of the skills described in this program.
Topic 1. Internet functionalities. Implications for the tourism sector
1.1 Concepts of operations and processes in the tourism sector
1.2 Concept and application of personalization
1.3 Concept and application of the Syndication
1.4 Concept and application of "Pro-Am"
Subject 2. The Management of the information and his transformation in knowledge (Databases, Datawarehouse and Data mining). Applications in the tourism sector
2-1 Database concept
2-2 Concept and definition of the information management process
Item 3. Programming languages and metalanguages. Current situation and evolution and future
3-1 Web Services Concept and Application
3-2 Web Scrapping Concept and Application
3-3 Blockchain Concept and Application
3-4 Concept and application of real-time processing of data and events
Subject 4. Processes of communication in the companies and tourist destinations
4.1 Concept of content management.
4.2 Paperless management and teleworking. Environmental effects
4.3 Technological solutions
Subject 5. Processes of commercialization in the companies and tourist destinations
5.1 Concept of CRM, OTA, Reservation Centers and other infomediaries
5.2 Technological solutions
Subject 6. Processes of management of supplier in the companies and tourist destinations
6.1 Concepts of SCM, ERP / PMS
6.2 Technological solutions
Subject 7. The virtual management of the tourist
7.1 Management from the beginning to the end of the trip
7.2 Operations and processes as a source of competitive advantage
AF1. Theoretical sessions
AF3. Work in group
AF4. Individual work
AF5. Personal study
AF7. Face-to-face tutorials
AF10. Research, reading and elaboration of text comments on bibliography / information through ICT / virtual platform
The evaluation of the subject will be based on:
An exam, at the end of the term, which will account for 50% of the grade. The final mark of the exam must be at least 5 points to pass.
The preparation of a practical work (broken down into several activities) where the student will demonstrate their ability and ability to design and implement technological solutions aimed at improving efficiency in the operations and processes of companies, organizations and tourist destinations. 40% of the grade.
10% Attendance at conferences, lectures and / or other activities.
Recovery. In the event that a student has failed, he / she will be able to go to the recovery, but only for those parts that he / she has not passed, keeping the percentages mentioned on the final grade.
Oller Nogués, Jordi (1997). "Creation and improvement of Tourist Companies". Bilbao. Ed. god
Oller Nogués, Jordi (2022). Slide notes created by PhD. Jordi Oller and Nogués, available in the virtual campus.
Rufin Moreno, Ramon (2002). "Tourist companies in the information society". Madrid Publishing Center of Ramón Areces Studies.
Mitch Seymour (2021). Mastering Kakfa Streams and ksqlDB. Building Real-Time Data Systems by Example. Ed. O'Reilly. Sevastopol
The rise of the platform economy
Deloitte. (sd). Retrieved September 2 2021, from https://www2.deloitte.com/content/dam/Deloitte/nl/Documents/humancapital/deloitte-nl-hc-reshaping-work-conference.pdf
Blockchain for travel
Amadeus IT Group. (sd). Retrieved September 2 2021 from https://www.youtube.com/watch?v=YpS0zoJ9wCU
Metaverse beyond the hype
International Journal of Information Management. (s.d.). Retrieved September 2 2022, from https://doi.org/10.1016/j.ijinfomgt.2022.102542