TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 6

Teaching staff: 

Ismael Hernández Adell

Teaching languages

  • Catalan
  • Spanish
  • English

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.

Skills

Basic skills

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Demonstrate entrepreneurial leadership and management skills that strengthen personal confidence and reduce risk aversion.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the acquired knowledge with flexibility and creativity and adapting them to new contexts and situations.

Description

The subject has an advanced focus on innovation, and has been designed as a culmination of the previous subjects on innovation in which the basic theoretical concepts on the concept of innovation and its strategic perspective are introduced. . Thus, the subject raises the elements that must be taken into account in the implementation of an innovation management model adapted to the needs of each organization such as: the establishment of mechanisms that generate profitable innovations for the organizations of a systematized way; the detailed analysis of the conditions (social, cultural, economic and technological) that determine the processes of innovation in organizations; process planning for innovation; the management of the portfolio of innovative projects; taking advantage of innovations inside and outside the organization; the search in the public sphere of support to implement innovative systems; or the legal framework on the protection and exploitation of innovations. 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Design the competitive strategy of the company or an innovation project and design, plan and direct innovative business models.

Develop strategies to manage costs and generate revenue that make the business model sustainable.

At the end of the course, students must be able to:

  • define and identify the modalities of innovation.
  • relate innovation to the strategy of organizations.
  • identify the people needed and the skills required in the innovation process.
  • understand the different social, cultural, economic and technological aspects that condition the processes of innovation in society and in companies.
  • adapt various innovation management models to organizations. 
  • create systems for generating ideas adapted to the diverse realities of each organization.
  • generate a model for prioritizing innovative projects based on cost, time and profitability.

Working methodology

  • MD1. Master class
  • MD3. Presentations
  • MD5. Seminars
  • MD7. Case studies
  • MD10 Research and reading of articles

Seminar Sessions: In the seminar sessions students, in groups of up to 4 people, will have to develop an innovation project proposed by the teacher.

The development of the work will require work outside the classroom and the student will have time for this purpose.

 

Contents

Topic 1: General scheme of innovation

1. Questioning and preparation of the organization

2. Permanent innovation and the forces of change in organizations 

3. The systematization of innovation management

4. General scheme of innovation

 

Topic 2: Profitable planning and execution of innovations

1. Systematization of innovation management: incorporating innovation into the organization

2. Development of the phases of the innovation management system

3. Generation of ideas: Technological Surveillance, Benchmarking and Competitive Intelligence

4. Planning and financing: own, private and public resources

5. Execution of projects and internal improvements.

 

Topic 3: Exploitation of innovations and aid for innovation

1. Intrapreneurship, Assignment or License and Spin-Offs

2. Innovation indicators

3. Public administration support programs: direct and indirect aid 

4. Certification of R & D & I projects

 

Topic 4: Managing innovations and their rights

1. The protection decision: intellectual rights, patents and utility and industrial models

2. Accreditation of ownership of innovations: international regulatory framework

3. The legal protection of innovations: application and procedure in the Spanish case

Learning activities

  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF5. Personal study
  • AF7. Face-to-face tutorials

During the theoretical sessions materials will be provided to discuss case studies. The combination of theoretical materials and practical materials contribute to the formation of the contents of the subject. 

The seminars will consist of sessions aimed at advancing the development of group work.

Evaluation system

Reading control: 15% (average of the grades of the 8 readings). The note of the readings is conditioned to the participation in the elaboration of a summary of one of the readings.

Group work: 35%

- Written work: 50%

- Presentation: 30%

- Seminars: 20%

Final Exam: represents 50% of the final grade. In order to be eligible for the continuous assessment, a minimum of 5 out of 10 points must be obtained in the final exam.

Recovery: If the subject is suspended (final grade less than 5) or the minimum mark of the final exam is not reached, the final exam may be taken again. The part of the continuous assessment cannot be recovered.

A student who has not applied for the first call CANNOT apply for recovery.

REFERENCES

Basic

GOFFIN, KEITH and MITCHELL, RICK (2016): Innovation Management: Effective Strategy and Implementation. Red Globe Press.

CASTILLO, DAVID. and CRESPO, PATRICIA (2011): 'The financing of business innovation', Revista de Contabilidad y Dirección, Vol. 12, pp. 145-164.

JURGENS-KOWAL, TERESA (2019): The Innovation ANSWER Book.

RADEKA, KATHERINE (2012): High Velocity Innovation: How to Get Your Best Ideas to Market. Career Press.

FRIESE, REBECCA (2020): The Good Culture: The Leader's Guide to Creating a Workplace That Doesn't Suck. FLYN.

Complementary

BARBA, ENRIC (2011): Innovation. 100 tips to inspire and manage it. Barcelona, ​​Bedside Books.

CIDEM (2012): Project management. Collection of guides for innovation and business development. Barcelona, ​​Center for Innovation and Business Development (Generalitat de Catalunya).

OECD (2006): Oslo Handbook: A guide to collecting and interpreting data on innovation. Paris, OECD.http://innocamaras.camara.es/actualidad/repositorio-y-publicaciones/manuales-guias-y-documentos

OLIVELLA, JORDI (2020): Efficient management of innovation projects. Profit.