120234 - DISTRIBUTION, LOGISTICS AND RELATIONSHIP WITH CHANNELS

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 4

The subject will be taught in Spanish with the intensive use of readings, videos, and other materials in English, so that the proportion of languages ​​would be as follows:
Spanish 80%
English 20%
Students will be able to use Catalan in their exhibitions and works presented.

The subject Commercial Distribution, logistics and relationship with the channels provides the methodologies and tools necessary to complete the call 4 Ps of Marketing: Product, Price, Communication and Distribution.
Within the design and implementation of a Marketing Plan, the Commercial Distribution, the logistics and the relations with the distribution channels decide on how we are going to make arrive to our clients the products and services guaranteeing their satisfaction with the greater added value, thus closing the marketing cycle.
The subject, which is eminently practical, offers students a methodology of the main criteria for making strategic and tactical decisions in relation to commercial distribution. It also offers elements to decide on logistics operations, especially in terms of transport and storage, so that products and services reach potential customers on time and in the appropriate way efficiently and effectively.
Regarding the relationship with the channels, the subject highlights what decisions to take when hiring external distribution channels (which are not owned by the company) and how to develop relationships with these channels that favor the objectives of both companies.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Show the concepts and tools of Marketing applied to the business

Develop a practical methodology for making decisions about distribution channels, logistics and relationship with channels as part of a Marketing Plan

Theoretical sessions
Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
Presentations: Multimedia formats that support face-to-face classes

Guided learning

Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students

Autonomous learning
Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Subject 1. The Logistics and the chain of supply

• Introduction to logistics                
• Integration of actors and systems       
• Logistics functions                     
• Supply chain management          
• Logistics operators: 3PL 4 PL 5 PL      
• Case studies

Subject 2. The commercial distribution

• Product life cycle
• Logistics Networks
• Definition, utilities and flows
• Functions of commercial distribution
• Channel structure and classification
• Case studies

Subject 3. Selection of channels and relations with the channels of distribution

• Methods and criteria for the selection of distribution channels
• Selection criteria
• Channel evaluation methods
• Concept of power in the distribution channel
• Case studies

Subject 4. Strategic decisions in the commercial distribution

• Factors influencing the consumer
• Design of distribution channels
• Shape of distribution channels
• Strategic restrictions of the channel
• Location strategy
• Case studies

Item 5. Management of the distribution channel in an electronic environment

• E-commerce
• Electronic intermediaries
• Purchasing and electronic logistics
• Disintermediation and reintermediation
• Case studies

Item 6. Stowage, Transport and Distribution of Goods

• Basic notions of stowage of goods
• Safety in the preparation of loading units
• Key elements in the transport of goods
• Unitización of loads, preparation for the terrestrial and Maritime transport
• News in the transport of goods.
• Large volume goods

Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

Guided learning Case study: Dynamics that part of the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, between your students

Continuous evaluation (50%)

10% Class tests.

10% Case study

30% Teamwork

Final evaluation (50%)

Quiz (40%)

Exercises / Development Questions (60%)

The test performed is directly evaluable, although they count as class participation and are very useful for immediately correcting aspects that have not become clear in class. In addition, the type of questions in these tests can be very helpful in preparing for the final exam being similar in style.

The final assessment will consist of two parts, a first test type (40%) and another with exercises and/or development questions (60%). It is essential to pass two parts of the final assessment with a grade of 5/10 to pass the subject. The score assigned to each of the exam questions will be displayed next to the statement in the exam. The minimum grade of the Exam to be able to make an average is "5" points, otherwise, it will be retaken.

 Classroom attendance:

Attendance at theoretical classes is mandatory and attendance checks will be conducted. 

Maraver, G. (2009). Commercial Distribution. UOC Editorial

Martínez-López, FJ (2009). Commercial Distribution. Delta, University Publications

Molinillo, S. (2012). Commercial Distribution applied. ESIC Editorial

Vazquez, R. and Others (2006) Commercial distribution strategies: design of the distribution channel and relationship between manufacturers and retailers. Editorial Thomson cop.