TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: First term

Credits: 6

Teaching staff: 

Xavier Soldevila Moliner
A hard tackle from John Enrique Correa to Pinzón 
Albert Rof Bertrans 

Skills

Basic skills

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

     

Specific skills

  • E11_Analyze and properly assess the scientific-technological and economic environment, both to look for innovative opportunities and to establish the necessary processes to adapt the organization to this environment

     

  • E15_Gather and interpret significant data to issue judgments that include a reflection on relevant topics in the business field and be able to prepare a document that allows information to be transmitted or an innovative business proposal

     

  • E1_Interpret basic economic concepts and economic reasoning, as well as microeconomic and macroeconomic functioning

     

  • E7_Elaborate projects and proposals of innovative companies establishing principles of social responsibility in the management and integrating the perspective of gender like indicators of quality and innovation

     

  • E8_Organize the productive operations of the company

     

General competencies

  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

  • G3_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

Description

The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

 

Learning outcomes

- Evaluate opportunities that can be transformed into viable businesses.

- To creatively develop innovative processes of new business concepts and / or products / services.

- Create a Minimum Viable Product (PMV) of the product / service to test the market

- Implement a business idea taking into account the analysis of the context 

Working methodology

 

Theoretical sessions 

MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

MD2. Lectures: Face-to-face or streaming sessions, both in the university classroom and in the framework of a high institution, in which one or more specialists present experiences or projects to students. 

MD3. Presentations: Multimedia formats that serve as support for face-to-face classes 

MD4. Video capsules: Resource in video format, which includes contents and demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as they want the ideas or proposals that the teacher needs to highlight in class. 

Autonomous learning 

MD10. Research and critical reading of articles. Students start from a working hypothesis that they are developing, following the phases of the research methodology, including the critical reading of articles. 

MD11. Non-face-to-face tutorials: for which students will have telematic resources such as e-mail and ESCSET intranet resources.

Learning

directed 

MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key. 

MD6. Debate and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject is looking for. The debates have a start and end date and are facilitated by the teacher.  

 The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents

TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY

1.1 Generation of business ideas, trends and sustainability

1.2 Tools for market analysis: competition and customer segments

1.3 Value proposition and MVP

SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN

2.1 Objectives of the Business Plan

2.2 Create an Attractive Business Plan. This way?

2.3 Generic components: The Executive Summary

2.4 Generic components: Company description

SUBJECT 3: PLAN OF MARKETING

3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics

SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES

4.1 Operational strategy

4.2 Supply chain

4.3 Macro and micro processes

4.4 The operations budget

4.5 KPIs and Operations Metrics

SUBJECT 5: PLAN OF ORGANIZATION

1. Organization chart

2. Jobs and functions

3. Remuneration policy

4. Economic assessment of the human resources plan

SUBJECT 6: LEGAL-FISCAL PLAN

6.1 Legal forms

6.2 Procedures for setting up the company

6.3 General and specific business regulations

SUBJECT 7: ECONOMIC AND FINANCIAL PLAN

7.1 Objectives of the Economic and Financial Plan

7.2 The Operating Account

7.3 The Balance Sheet

7.4. Cash flows (operations + investments + financing)

SUBJECT 8: METHODS OF FINANCING OF A STARTUP

8.1 Venture capital (Business Angels and Venture Capitalist)

8.2 Public Funding

8.3 What is the best financing for my company?

SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS

9.1 Tips for good communication

9.2 Tools for an effective presentation

9.3 Communication practice

Learning activities

- Devise an innovative solution for a market need 

- Validate the business idea by creating and validating an MVP 

- Develop the launch of the business idea

- Describe the scalability and impact of the business

- Design the financial plan of the business

Evaluation system

 

Assessment Percentage
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50%
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

20%
SE4. Exam: Development of ideas applied to learned concepts 30%

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

 

REFERENCES

Basic

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/

https://hbswk.hbs.edu/item/clay-christensens-milkshake-marketing

Complementary

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.

Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Podcast 

https://www.nytimes.com/2019/08/29/podcasts/the-daily/uber-profit.html