General information

Subject type: Mandatory

Coordinator: Marc Terradellas Fernández

Trimester: First term

Credits: 6

Teaching staff: 

Màrian Buil Fabregà
Stel Paloma Cisa 

Teaching languages

  • Catalan
  • Spanish
  • English

Face-to-face: Catalan 

Materials: English, Spanish, Catalan


Basic skills
  • B10 Develop the learning skills needed to undertake further studies with a high degree of autonomy

Specific skills
  • E10 Carry out programs for sports organizations and entities in the field of Leisure, Tourism, Leisure, and Sports Entertainment

  • E13 Develop cognitive and technical resources for entrepreneurship in maritime, wellness and health activities

General competencies
  • G1 Identify the object of study of the Sciences of Physical Activity and Sport

  • G11 Develop written and audiovisual texts related to the Sciences of Physical Activity and Sport

Transversal competences
  • T4 Apply knowledge to their work in a professional way with the elaboration and defense of arguments and problem solving within the area of ​​Physical Activity and Sports Sciences

  • T5 Develop leadership skills, interpersonal relationships and teamwork


Introduction to the concept of entrepreneurial spirit and entrepreneurial attitudes that make it possible, as well as the various manifestations of entrepreneurial initiative to end up addressing the entire entrepreneurial process and its sustainability. Analysis of the figure of the entrepreneur as a central element of the entrepreneurial process and the main skills they must have.

Know the skills needed to generate new sustainable business initiatives for self-employment (entrepreneurship) or others (intrapreneurship). Entrepreneurial skills will help students identify and create market opportunities by transforming ideas into possible viable and sustainable businesses.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

Learning outcomes

5. Manage sports projects through the integration of the areas of knowledge that are applicable, developing managerial, technical, personal, social and deontological skills for the exercise of the profession of sports director, especially oriented to Marinas.

6. Apply the necessary procedures and actions to create a sports company and have the necessary knowledge and skills for its direction and management.

Working methodology

This is a part-time subject. This means that there is a% of the subject that is done in person, in the classroom, with different individual activities or in groups of students and a% of the subject that is worked autonomously, outside the classroom.

The methodology in part-time subjects requires the responsibility of the student, and their good time management.

The methodology of the subject will be carried out combining classroom time, with autonomous work time, with the support of the virtual learning environment. 

Theoretical sessions 

Master class:Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

Conferences:Face-to-face or streaming sessions, both in university classrooms and in the framework of another institution, in which one or more specialists present their experiences or projects to students.

Video capsules: Resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight from their classes.

Guided learning 

Seminars:Face-to-face format in small work groups. These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

Discussions and forums:Face-to-face or online conversations, depending on the objectives pursued by the teacher responsible for the subject. The debates have a start and end date and are energized by the teacher

Case study:Dynamics that part of the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

Autonomous learning


Research and critical reading of articles: Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles.

Non-contact tutorials: why the student will have electronic resources such as e-mail and university intranet resources.

Both in the face-to-face sessions and in the autonomous work, the student will work individually and in work groups.

Each ECTS is equivalent to 25 hours of student dedication, considering the time invested in the total of the activities related to the face-to-face time and the time of autonomous work, that the professor of the subject guides, as well as the reading times, information search, connection to the Virtual Classroom, elaboration of works.



1.1 Entrepreneurship and intrapreneurship

1.2 Sustainable business models

1.3 The Sustainable Development Goals (SDGs)


2.1. Types of innovation

2.2. The product/service evolution process

2.3. The propeller models

2.4 The impact of entrepreneurial companies on the current economy


3.1. The entrepreneurial mentality

3.2. The meaning Ikigai

3.3. What are the main entrepreneurial skills?

3.4. Entrepreneurs vs Intrapreneurs


4.1. Timmons' entrepreneurial process model

4.2. The complete entrepreneurial process

4.3. The Business Model Canvas and Business Model Canvas Social

4.3 The business plan


5.1. Inspiration and trends 

5.2. Ideation and validation

5.3. Prototyping and validation 

5.4. Communication


Learning activities

  • Apply the Helix Model to a specific entrepreneurial initiative
  • Know the entrepreneurial skills of an individual profile
  • Develop an entrepreneurial or intrapreneurial project in the field of sports, leisure or tourist entertainment.

Evaluation system

  • 10% individual work 
  • 40% entrepreneurial project (team) 
  • 50% exam (20% midterm exam and 30% final exam)

Attendance and participation in activities proposed inside and outside the classroom both in person and online is mandatory. The subject cannot be passed without class attendance. To have the option to be evaluated in this subject, you must have attended at least 80% of the classes. 

The mark to pass the final exam must be greater than 5 out of 10. In this case, the marks resulting from individual and/or team work will be counted (50%). 

It is mandatory to take the continuous assessment to take the final exam. In other words, the student body will not be able to sit directly for the final exam without having completed the subject's assessment activities.

The tasks programmed in the assessment can be reviewed during the 5 days later to the delivery of notes. After this period, revisions or grade claims cannot be requested. 


  • 0 - 4,9 _ Suspended
  • 5 - 6,9 _ Passed
  • 7 - 8,9 _ Remarkable
  • 9 - 10 _ Excellent

Subject retrieval:

Only the final exam will be retaken. A grade higher than 5 must be obtained.

Individual and/or team work (50%) DO NOT they will be recovered, but the notes will be kept for their calculation in the final grade of the subject.

A student who has not applied for the first call CANNOT apply for recovery.

The total or partial copy in any of the learning activities will mean a "Not Presented" in the subject, without option to present in the proof of recovery and without prejudice of the opening of a file for this reason.





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