General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Third term

Credits: 6

Teaching staff: 

Jordi Oller Nogués

Teaching languages

  • English


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E14_Recognize and apply information and communications technologies (ICT) in the different areas of the tourism sector

General competencies
  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.


Study and analysis of the basic concepts of the main operations and processes within companies, organizations and tourist destinations and how the application of new technologies can provide greater effectiveness and efficiency.

NOTE: The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Analyze and identify the main operations of tourism companies and organizations, how these are developed by processes and how these processes can be improved with the use of new technologies.

Working methodology

The methodology of the subject is based not only on the master presentations of the teacher of the subject, but, in parallel, on various activities (text comments, extension work, oral interventions, analysis of simple daily decisions, programming of technological solutions, online debates ...). with the concern of involving the student and provoking concerns to improve the operations and processes of tourism companies and organizations through various types of activities.

For the realization and evaluation of these activities will work in groups and will realize tutorials by part of the educational with the groups.

The specific methodology of the practical work will be:

First activity: Summary of the fundamental concepts of the subject and its application to a practical example. The work will be individual.

Second activity: Personalization of one of the projects developed throughout the course. This personalization will consider both the Business Model and the technological scheme. The work will be done in groups and will be presented in front of the other students. Afterwards, each of the students will be able to contribute amendments and comments to the works presented by the other groups.

The grade of these works that make up 40% of the subject will be a function of the quality of the exhibition and the ability to collect and integrate the contributions of classmates and teacher. Individual contributions to the work of other groups will also be valued. With this methodology we can assess each and every one of the skills described in this program.




Topic 1. Internet functionalities. Implications for the tourism sector

         1.1 Concepts of operations and processes in the tourism sector

         1.2 Concept and application of personalization

         1.3 Concept and application of the Syndication

         1.4 Concept and application of "Pro-Am"     

Subject 2. The Management of the information and his transformation in knowledge (Databases, Datawarehouse and Data mining). Applications in the tourism sector

         2-1 Database concept

         2-2 Concept and definition of the information management process

      Item 3. Programming languages ​​and metalanguages. Current situation and evolution and future

           3-1 Web Services Concept and Application

           3-2 Web Scrapping Concept and Application

           3-3 Blockchain Concept and Application

           3-4 Concept and application of real-time processing of data and events

       Subject 4. Processes of communication in the companies and tourist destinations

              4.1 Concept of content management.

              4.2 Paperless management and teleworking. Environmental effects

              4.3 Technological solutions

       Subject 5. Processes of commercialization in the companies and tourist destinations

               5.1 Concept of CRM, OTA, Reservation Centers and other infomediaries

               5.2 Technological solutions

        Subject 6. Processes of management of supplier in the companies and tourist destinations

               6.1 Concepts of SCM, ERP / PMS

               6.2 Technological solutions

        Subject 7. The virtual management of the tourist

               7.1 Management from the beginning to the end of the trip

               7.2 Operations and processes as a source of competitive advantage

Learning activities

AF1. Theoretical sessions

AF3. Work in group

AF4. Individual work

AF5. Personal study

AF7. Face-to-face tutorials

AF10. Research, reading and elaboration of text comments on bibliography / information through ICT / virtual platform

Evaluation system

The evaluation of the subject will be based on:

An exam, at the end of the term, which will account for 50% of the grade. The final mark of the exam must be at least 5 points to pass.

The preparation of a practical work (broken down into several activities) where the student will demonstrate their ability and ability to design and implement technological solutions aimed at improving efficiency in the operations and processes of companies, organizations and tourist destinations. 40% of the grade.

10% Attendance at conferences, lectures and / or other activities.


Recovery. In the event that a student has failed, he / she will be able to go to the recovery, but only for those parts that he / she has not passed, keeping the percentages mentioned on the final grade.



Oller Nogués, Jordi (1997). "Creation and improvement of Tourist Companies". Bilbao. Ed. god

Oller Nogués, Jordi (2022). Slide notes created by PhD. Jordi Oller and Nogués, available in the virtual campus.

Rufin Moreno, Ramon (2002). "Tourist companies in the information society". Madrid Publishing Center of Ramón Areces Studies.


Metaverse beyond the hype
International Journal of Information Management. (s.d.). Retrieved September 2 2022, from

Mitch Seymour (2021). Mastering Kakfa Streams and ksqlDB. Building Real-Time Data Systems by Example. Ed. O'Reilly. Sevastopol

The rise of the platform economy

Deloitte. (sd). Retrieved September 2 2021, from

Blockchain for travel

Amadeus IT Group. (sd). Retrieved September 2 2021 from