General information

Subject type: Basic

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 6

Teaching staff: 

Núria Fernández Pérez

Teaching languages

  • Catalan
  • Spanish


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E16_Plan and manage the human resources of tourist organizations

General competencies
  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.


- Techniques to exercise leadership and communication over others. These techniques are grouped into different modules such as negotiation, conflict resolution, time management, emotional intelligence, technical study decision-making, teamwork and communication techniques.

- Manual and IT strategies for searching, reading, interpreting, managing and communicating the information contained in a document susceptible of academic use (text, image, map), including knowledge of the main academic conventions relating to the formalized exhibition of continguts mitjançant la pràctica de l'expressió oral i escrita en llengua catalana i castellana.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Motivate, lead and communicate with human resources so that they contribute to the goals of the tourism company.




Working methodology

MD1. Master class: Face-to-face and expository zoom sessions based on the teacher's explanation in which all students enrolled in the subject attend.

“If for reasons of force majeure during the realization of the asignatura cannot develop with the hybrid model, consults in the chronogram of the asignatura and group where contemplates the affectations to the formative activities, methodology and evaluation online model.

If, as a result of the delay in university pre-registration, or health problems that prevent follow-up due to hospital isolation, the student joins the classroom after more than 50% of the term, a unique evaluation in the School ”.

MD3. Presentations: Multimedia formats that support face-to-face classes.

MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

MD8. Role-playing games: Simulation dynamics in which each student plays a role specified by the teacher. As a "role", you will have access to specific information and must "play" its bases, according to the rules of the game, to resolve or experience the reference situation of the dynamics.




Communication is the basis of relationships between people and organizations.

Current people management tools

Different types of communication:

verbal and nonverbal


Development of the most required skills.

My profile and my skills


Empathy in labor relations.

From group to team

Effective time management


Emotional Intelligence

Emotional intelligence skills

Communication, the main motivator


Personal branding, how and where I communicate who I am.


Learning activities

AF1. Theoretical sessions

AF3. Work in group

AF4. Individual work


Evaluation system

  • Participation in the activities proposed in the classroom: Timely participation that adds value to the topics discussed. Consultations with the teaching staff on guides and methodologies for the best development of the assignments. Active participation in debates, either in face-to-face classes or through the virtual forum. Preparation and resolution of practical cases. Design and participation of practical sessions. Compulsory class attendance. It represents 10% of the final grade and is non-refundable.
  • Individual and/or group work. It will be taken into account: Timely delivery; Full and adjusted contents; Quality in presentation. It represents 20% of the final grade. Not recoverable.
  • Exhibitions 10% of the final mark. Not recoverable.
  • Test-type final exam. It represents 60% of the final mark. Compulsory attendance at the first call to be able to appear for recovery.  



Charreau, Marrion and Johnson, Jenifer L. (2.019), Think and Communicate Your Ideas with The Storyboard Method. Editorial Conecta.


Covey, Stephen R. (2011). The 7 habits of highly effective people. Publisher Paidós Ibérica,

Gentry, William (2016). Be the Boss everyone wants to work for. A guide for new leaders. Editorial Berrett-Koehler Publishers,