General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 4

Teaching staff: 

A hard tackle from Thibisay Coromoto to González Rodríguez

Teaching languages

  • Spanish


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E17_Recognize details of the operation of destinations, tourist structures and their business sectors worldwide

General competencies
  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.


  • Theoretical and practical study on the organization of large events.
  • Analysis of the importance of planning, event marketing, the role of public and private agents in the organization, funding, as well as the elements to manage the post-event.


The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Manage and organize events to promote a tourist destination and improve its positioning.

Working methodology

  • Classes with material support in Power Point.
  • Assessed team assignments.
  • Guests and special activities (subject to confirmation).
  • Assignment of teamwork with evaluated deliveries.
  • Research and personal contribution in each class of topics related to the subject.
  • Dynamic classroom intervention using Internet tools.
  • Group dynamics with class discussion topics.
  • Individual or group tutorials.
  • Final exam.



Topic 1: Approach and analysis of the importance of the organization and realization of events, with special emphasis in the Tourism Sector.

Topic 2: Study of the planning phases of an event and marketing strategies for its promotion and communication.

Topic 3: Corporate events:

  • Definition
  • Characteristics
  • Importance
  • Goals
  • Location
  • Budget
  • Monitoring and Control
  • The Corporate Protocol Manual

Topic 4: The importance of the Relationship with the media and Security in the realization of Events: The Communication and Marketing Strategy of the events

Topic 5: The Protocol and its importance in the organization of events.

Topic 6: Organization of events in the Public Sector

Topic 7: The importance of Catering services in the organization of events.

Topic 8: New trends for the organization of large events

Topic 9: Fairs, Congresses and Conventions.

Learning activities

  • All activities will be done as a team.
  • The formation of the teams will take place in the first week of classes. Once constituted, no changes may be made without the written approval of the teacher.
  • In the class sessions, team exercises will be carried out which will be evaluated. This qualification corresponds to 20% class participation.
  • Each team will have to choose a type of event to develop that will present like Final Project of the Subject. Once the event has been chosen, no changes can be made without the written approval of the teacher. Students will receive all guidelines on the first day of class.



Evaluation system

  • Conference. 10% workshop
  • Exercises. 10% event analysis
  • Individual and / or group work. Final project with partial deliveries 50%
  • Final exam 30%

IMPORTANT: The final exam must be presented to count the rest of the assessment and obtain a grade greater than or equal to 5/10 to pass the course.


For those who have failed the final exam, they will have the option to take a resit exam during the last week of the term. The grade accumulated in the continuous assessment will be saved and will also be counted for the resit exam.

All activities not delivered on the dates and with the required requirements are considered "not delivered". The dates of delivery of the works and presentations will indicate the first day of class.



De Urbina, José Antonio (2001) "El gran libro del Protocolo". 2nd edition. Madrid. Ed. Today's topics

Fuente Lafuente, Carlos (2005) "Practical manual for the organization of events". Ed. Protocol Editions

Repilla, I (2019) "The Ally". Ed. Seix Barral


Kilkenny, Shannon (2011) "The Complete Guide to successful event planning". 2nd edition. Ed. Atlantic Publishing Group Inc.