General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 4

Teaching staff: 

Judith Turrión Prats

Teaching languages

  • Spanish
  • Catalan




Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E8_Managing different types of tourism entities by defining objectives, strategies, commercial policies and managing financial resources

General competencies
  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.


The main objective of the course is to promote innovation in the design of facilities for leisure and tourism at a stage characterized by strong changes in the sector. New types of tourism have emerged due to the emergence of new communications and transport technologies in an increasingly globalized world. In turn, new generations of tourists with more sophisticated consumption habits, makes the design of traditional facilities are often obsolete today.

It is for this reason that the subject develops a methodology to design and implement facilities that adapt to new trends based on experimentation and Design Thinking.


The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

Identify products related to leisure and/or wellness and develop innovative business models.

Working methodology

Theoretical sessions:

MD1. Master class: expository class sessions based on the teacher's explanation in which all students enrolled in the subject attend.

MD3. Presentations: Multimedia formats that support face-to-face classes.

Guided learning:

MD5. Seminars: face-to-face format in small work groups. These are sessions linked to the theoretical sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

MD7. Case study: dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.

Autonomous learning:

MD9. Solving exercises and problems: non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.

MD11. Non-face-to-face tutorials: with telematic resources such as e-mail and ESCSET intranet resources.




Topic 1. Innovation in the tourism sector
1.1. The importance of innovating in tourism 
1.2. Methodologies for innovation in tourism 
1.3. Case studies 

Subject 2. The new tendencies in the consumer of tourism 
2.1. Identification of customers' tourist experiences
2.2. Main characteristics of consumers
2.3. Market segmentation and consumption profiles

Subject 3. Design thinking (DT) for the development of tourist products
3.1. Concept of DT
3.2. Pillars of the DT
3.3. DT-based innovation process
3.4. Examples
3.5. Product / service design applying the DT methodology

Learning activities

AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

AF5. Personal study

Evaluation system

The evaluation will take into account the following aspects with the weights indicated:

10% Participation in the classroom.

20% Group work presentations.

40% Group work. It is necessary to get a grade equal to or higher than 5 in the final delivery of the project to pass the subject.

30% Final exam. It is necessary to get a grade in the exam equal to or higher than 5 to pass the subject.

There will be a recovery at the start of the second quarter. Only the exam will be retaken. For the group project and the part of participation in the classroom, the mark of the continuous evaluation will be maintained.




Elejabeittia, Jon (2018). Coaching with Design Thinking (3ªEd.). Nextyou. Madrid.

Serrano Ortega, Manuel and Blázquez Ceballos, Pilar (2015). Design thinking: Leads the present. Create the future. ESIC Editorial.

Mootee, Idris (2014). Design Thinking for strategic innovation. Active company. 

Gasca, Juan and Zaragozá, Rafael (2014). Designpedia. 80 tools to build your ideas. LID Editorial.

Seelig, Tina (2012). inGenius: A Crash Course on Creativity. HarperOne.


Antón Clavé, Salvador (2005). Theme Parks. Beyond leisure. Ed. Ariel.

De Pablo, Fernando and Lasa, Miren (2019). Draw it! Innovates, creates and communicates visually (4th Ed.). LID Editorial Empresarial.