General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Maria Armiñana Maristany

Teaching languages

  • Catalan

The reading and video content could also be in Spanish and English.


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study


  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


Specific skills
  • E8_Managing different types of tourism entities by defining objectives, strategies, commercial policies and managing financial resources

General competencies
  • G1_ Be able to work in a team, actively participating in tasks and negotiating dissenting opinions to reach consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G4_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace


Transversal competences
  • T1_Communicate properly orally and in writing in the two official languages ​​of Catalonia

  • T2_Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange


  • T4_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T5_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation that supports these arguments.

  • T6.Develop tasks autonomously with a correct organization and timing of academic work

  • T7_ Develop the ability to assess inequalities due to sex and gender to design solutions.


Study of the production and organization of tourist services and the problems for the establishment of the business organizational structure.


The classroom (physical or virtual) is a safe space, free of sexist/misogynist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.

Learning outcomes

Know the main organizational structures of tourism companies.

Working methodology

Theoretical sessions:

MD1. Face-to-face master class: expository class sessions based on the teacher's explanation in which all students enrolled in the subject attend.

MD4. Video capsules: resource in video format, which includes contents or demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as necessary the ideas or proposals that the teacher needs to highlight in their classes.


Guided learning:

MD7. Case study: dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.


Autonomous learning:

MD9. Solving exercises and problems: non-contact activity dedicated to solving practical exercises based on the data provided by the teacher.

MD11. Non-contact tutorials: the student will have telematic resources such as e-mail and ESCSET intranet resources.



  1. Administration of tourist companies
    1. Basics of a company
    2. Building a brand
    3. Stakeholders
    4. Organizational culture
    5. Tourism value chain
    6. Tourism trends
  2. Advertising
    1. Marketing in tourism
    2. Advertising design
      1. Approach
      2. Text design
    3. Misleading advertising
    4. Location in the media
    5. effectiveness
    6. Internet market
      1. search engine
      2. Social Networks
  3. Market research
    1. Business idea
    2. Types of information available
    3. Know the industry
    4. Competition
    5. Market Opportunity Analysis (AOM)
    6. The customer
      1. Poll
      2. interviews
      3. Social Networks.
      4. Mystery shopping.
      5. Focus groups.
  4. RRHH
    1. Design of organizations
    2. HR in the tourism sector
    3. Organizational change
    4. EXTRA: Understand a payroll
  5. Business accounting
    1. Cash Flow
    2. Stock
    3. Losses and Gains
    4. Financial indicators
  6. Dashboard
    1. What is it?
    2. BSC perspectives
    3. Types of BSC
    4. Examples of KPIs in the BSC
  7. Simulator

Learning activities

AF1. Theoretical sessions
AF2. Seminars
AF3. Work in group
AF5. Personal study


Evaluation system

Group work: Case studies. Gender perspective: the bibliography must include at least two documents written by women (30%)

Simulator (35%)

Simulator note



Final exam (35%)


A minimum grade of 4 out of 10 on the exam must be obtained in order to average the grade of the exam with that of the continuous assessment.

In the resit exam, only the final test can be taken, which will calculate 35% of the final grade, as the mark of the continuous assessment will be kept.




Garcia Isa, Isabel (2018). Organization of Tourism Companies. Editorial Synthesis.


Gallego Águeda, Mari Ángeles and Casanueva Rocha, Cristóbal (2016). Management and Organization of Tourism Companies (2nd Ed.). Editorial Pirámide.

Jones, Gareth R. (2008). Organizational theory: design and change in organizations (5ª Ed). Pearson Education.

Roberts, John (2006). The modern company: organization, strategy and results. Antoni Bosch editor.


Casanueva Rocha, Cristóbal and Gallego Águeda, Mari Ángeles (2012). Tourism companies and organizations (3ªEd.). Editorial Pirámide.

Evans, Nigel (2015). Strategic management for tourism, hospitality and events (2ª Ed). Routledge.


Robbins, Stephen P. and Judge, Timothy A. (2011). Organizational behavior (15th Ed.). Hoboken.