TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Basic

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente

Skills

Basic skills

  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills

  • CE5. Apply a strong customer service orientation and handle communication techniques.

General competencies

  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences

  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.

Description

  • Introduction to the fundamental strategic principles of marketing around which the company's commercial activity is structured.
  • Analysis of the main factors and protagonists of the market, usual scenario of the activities of the marketing.
  • Study of consumer behavior.

 

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Learning outcomes

• Understand the behavior of the consumer of tourist goods and services, taking into consideration the gender perspective.
• Apply the principles and instruments of Marketing used in the marketing of tourist destinations.
• Develop the corporate integrated communication process and draw up a Strategic Communication Plan.

Working methodology

  • MD1. Lectures will be combined with face-to-face seminars and tutorials and work outside the classroom.
  • MD5. Discussion of practical cases in class.
  • MD2. Participation of industry experts with talks and debates.

Contents

SUBJECT 1 Concept and nature of the tourist marketing

SUBJECT 2 The behavior of the consumer of goods and tourist services

SUBJECT 3 The tourist market

SUBJECT 4 Systems of information and commercial investigation

SUBJECT 5 Strategic marketing

SUBJECT 6 Marketing Mix  

SUBJECT 7 Digital marketing

SUBJECT 8 Commercial strategies

Learning activities

AF1. Theoretical sessions

AF2. Seminars

AF3. Work in group

AF4. Individual work

AF5. Personal study

Evaluation system

  • Participation and activities in class 15%
  • Group work 20%
  • Individual work 20%
  • Final exam 45%

Important:

It is mandatory to take the final exam to count the rest of the assessment, and get a minimum of 5 out of 10.

Only the final exam can be retaken on recovery.

REFERENCES

Basic

De la Ballina, Francisco Javier (2017). "Applied tourism marketing". ESIC Publishing. Madrid

Santesmases Mestre, Miguel (2006). "Marketing, concepts and strategies". Ed. pyramid 

Kotler, P., Madariaga, J. and Flores Zamora, J. (2011). "Tourism Marketing". Pearson Publishing

Bigné Alcañiz, Enrique, Font Aulet, Xavier and Andreu Simó Luisa (2000). "Marketing of tourist destinations. Analysis and development strategies". ESIC Publishing. Madrid

 

Complementary

Rodriguez Antón, JM and Alonso Almeida, MM (2009). "New Trends and Challenges in Sctor Tourism: A Multidisciplinary Approach". Delta Publications. Madrid. 

Chamard, Camille (2014). "Territorial Marketing, how to develop the attractiveness and hospitality of territories?". Boeck Publishing. Brussels. 

Precedo Ledo, Andrés (2017). "Marketing cities and territories: a renewed vision". Dextra Editorial. Madrid