General information

Subject type: Optional

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 5

Teaching staff: 

Cristófol Casanovas Casanovas

Teaching languages

  • Catalan

Teaching in Catalan. 


Cristòfol Casanovas ( and also collaborate:

  • Jaume Ribó (filming, editing and platforms)
  • Jordi Boixadòs (online video marketing)

The resources of the subject will be in the form of notes.


Basic skills
  • B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • E7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

  • E9. Apply technological tools for the use of business resources through Marketing.

  • E10. Analyze and evaluate the role of digital communities and social media in business.

General competencies
  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

  • G3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Marketing and Digital Communities contribute to training citizens for a a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • T4. Master computer tools and their main applications for ordinary academic and professional activity.

  • T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.


Subject oriented to three slopes:

1. Know the complexity of creating a video: from script to post-production. Technical contents are developed, in script, lighting, photography, and video editing.

2. Know the operation of online video marketing.

3. Use platforms and positioning videos on the web. 


This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Learning outcomes

The student masters the basic technological tools for harnessing the resources of Marketing, e-Marketing and Social Networks to support business decision making.

The student knows the levels of complexity of creating a video according to the genre of online audiovisual that he wants or needs to work with, as well as using the different online video platforms.

Working methodology

Theoretical sessions 

MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject¿

MD3. Presentations: Multimedia formats that support face-to-face classes 

Guided learning 

MD7. Case study: Dynamics that starts from the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students 

Autonomous learning 

MD10. Research and critical reading of articles. Students start from a working hypothesis that they will develop, following the phases of the research methodology, including the critical reading of articles. 


Topic 1 - Selfies and self-presentations. History of the portrait and self-portrait.

Topic 2 - Current situation and audiovisual genres of online video marketing. Digital marketing plan. Industrial and corporate videos. 

Topic 3 - Process of creating a video. Screenplay. Production: Technique (lighting and photography) Cinematic language. So. 

Topic 4- Video editing. 

Topic 5- Online video platforms. Positioning.

Learning activities

Theoretical sessions

Practical sessions

Work in group  

Individual work 


There are individual works, and others in pairs or groups of 3. 

Internships are mandatory.

Evaluation system

Continuous assessment: 70% 

Distributed as follows: 

WORK 1 (SE1):Progressive work from a self-presentation + Classroom practices + Platforms 35% 

WORK 2 (SE2): Institutional video. Text readings. 10%

WORK 3 (SE2): Digital marketing plan + video script 25%


30% Final Exam (SE4)

To weigh with the continuous assessment you must pass the exam with a minimum of 4,5, otherwise the final grade is 0 and you must retake the exam.

Jobs are not recoverable. Only the part corresponding to the final exam can be retaken.