General information

Subject type: Basic

Coordinator: Monica Juliana Oviedo León

Trimester: Second term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages

  • Catalan

Some material may be in Spanish or English.


Basic skills
  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • E9. Apply technological tools for the use of business resources through Marketing.

  • E13. Identify the basic tools of e-Marketing.


General competencies
  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • T4. Master computer tools and their main applications for ordinary academic and professional activity.


At the end of the course, the student will be able to:

  • Identify and know the different elements that must be taken into account when putting our platform on the network.
  • Know the possibilities of the different current digital platforms according to their uses as well as the relationship between the different elements that optimize their use based on a specific purpose.
  • Assemble, configure and manage a digital platform both in terms of the use of those elements of each manager and the ability to edit elements manually.
  • Plan a project by choosing, deploying, configuring and managing a digital platform facing certain objectives

Learning outcomes

Master the basic technological tools for the use of e-Marketing resources, and social networks to support business decision making

Working methodology

Theoretical sessions
MD1.Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject
MD3. Presentations: Multimedia formats that support face-to-face classes

Guided learning
MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key.

Autonomous learning
MD9. Solving exercises and problems: Non-contact activity dedicated to solving practical exercises based on the data provided by the teacher

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The TecnoCampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.


Topic 1. Internet and the World Wide Web

  • The evolution of the WWW. From the dot boom to the internet giants.
  • Algorithms, segmentation and filter bubbles.
  • WWW protocols and technologies.
  • Introduction to markup languages. HTML and CSS.
  • The domains. Typologies and characteristics.
  • Web hosting. Characteristics.

Topic 2. Content management systems (CMS)

  • Main parts of a content manager.
  • Types of platforms: CMS, LMS, CRM, ...
  • Opensource solutions.
  • Costs of a web project.
  • Integration of external platforms.

Item 4. The web project. UX

  • Introduction to User-Centered Design.
  • The elements of the user experience in the web project.
  • Usability and accessibility.
  • From web applications to mobile applications.

Item 5. The web project. Wordpress

  • Basic settings.
  • Functionalities and content windows.
  • The organization of information.
  • Visual and interaction design.
  • Web evaluation and optimization tools.

Learning activities

  • AF1. Theoretical sessions
  • AF2. Seminars
  • AF3. Work in group
  • AF4. Individual work
  • AF5. Personal study
  • AF7. Face-to-face tutorials

Evaluation system

Written face-to-face tests (40%)

  • 20% SE4. HTML & CSS partial test
  • 20% SE4. CMS final test

Continuous assessment activities (60%)

  • 40% SE1 + SE2 CMS project
  • 20% SE1 + SE2 Individual activities in the classroom


  • The score resulting from the written face-to-face tests must be equal to or higher than five in order to be able to average with the continuous assessment.
  • In the recovery period, only 40% corresponding to the written face-to-face tests can be recovered



Andy Williams (2019). "Wordpress for Beginners: A Visual Step-by-Step Guide to Creating your Own Wordpress Site in Record Time, Starting from Zero!" Ed. CreateSpace Independent Publishing Platform

Steve Krug (2015) "Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability". ADDISON WESLEY LONGMAN INC DIV PEARSON SUITE 300


Jeff Gothelf (2014) “Lean UX”. UNIT EDITORIAL