TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Rosa Herrero Antón

Trimester: First term

Credits: 4

Teaching staff: 

Jaume Teodoro Sadurní

Teaching languages

  • Catalan
  • Spanish
  • English

The subject is taught in Catalan with written and audiovisual content in Spanish and English.

Skills

Basic skills

  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

Specific skills

  • EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies

  • ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage

  • ESI4_Ability to understand and apply the principles and practices of organizations, so that they can act as a link between the technical and management communities of an organization and actively participate in user training

Transversal competences

  • T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree

  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources

Description

It is an eminently practical training subject that starts from the discipline of entrepreneurship and innovation. Upon completion, the student must achieve the competence of entrepreneurship and innovation which in turn is worked on from 3 capacities: i) Alertness (ability to detect opportunities), ii) the ability creative (ability to respond to opportunities in an original way) iii) personal initiative (ability to carry out the solution by mobilizing the necessary resources)

Entrepreneurial / innovative competence is essential in the training of a senior graduate who is expected to have initiative, vision and autonomy within an organization. 

 

  Planning Entrepreneurship and Innovation (4 ECTS) /Eng. computer science
# THEORY 1 (odd weeks) INTERNSHIPS (fortnightly in even weeks) THEORY 2 (weekly) Deliveries (end of week)
1  Subject presentation   Concepts of entrepreneurship and innovation and teamwork A1: business cards
2   Session 1: Introduction to ToolBoard, MIRO and teamwork (Tool 0 and 1) (see practice manual) Design Thinking (DT) A2: Individual Video Design Thinking activity
3 Research methods in design I (Tentative and Observations)   Holiday (October 12)  Practice release 1 (Tool 0 and identified challenge)
4   Session 2: Tools 2 and 3 Research methods in design II (Opportunity)  
5 Ideation methods (creativity)   Exam 1  
6   Session 3: Tool 4  Business models A3: Individual activity 3: Analysis of business models
7 Business model workshop   Ideation methods (prototypes) Free 2 practices (Tool 1, 2 and 3)
8   Session 4: Tool 5 and 6  Prototyping and Lean / MVP methods  
9 Validation methods (test / financial metrics / Pitch)   Visit of an entrepreneur  
10   Session 5: Investor dossier and preparation of a Pitch (Tools 7, 8 and 9) Public pitch in theory class of all projects Free 3 practices (Tool 4, 5 and 6) + powerpoint PITCH
Exam.     Exam (Test 2)  

 

Contents

The content is based on the methodology of entrepreneurship and innovation with Design Thinking developed by Professor Jaume Teodoro and called ToolBoad ©. It is structured based on the following scheme:

 

Block A: Entrepreneurship and innovation challenge

 

  1. Entrepreneurship and innovation

Concepts of entrepreneurship and innovation. Research and state of the art. Entrepreneurial skills.

  1. Design research.

Design Thinking. Person-Centered Design. Service Design. Agile methodologies

  1. Design team

 

Block B: Entrepreneurship design and innovation

 

1. E&I Research Phase

 

1.1. Starting challenge.

Concepts: Trends. Technologies.

Methods: Value chain. Stakeholders Analysis

Tool: Mind map framing the challenge

2.2. Research in problem area

Concept: Problem. Need.

Method: Interview. Ethnography.

Development tool: Observation mural.

2.3. Definition and framework of opportunity

Concept: Empathy. Insight. Innovation.

Method: Problem synthesis. Person.

Development tool: Empathy map

 

2. Ideation Phase in E&I

 

2.1. Value proposition

Concept: Value. Idea.

Method: Brainstorming. Co-creation. Selection / evaluation of ideas

Development tool: Map of ideas

2.2. Business Idea

Concept: Business model. Business variables

Method: Value generation.

Development tool: Canvas of business model

2.3. unique offer

Concept: Customer experience. Minimum viable product.

Methods. Conceptual prototype. Functional prototype.

Development tool: Customer travel map

 

3. Validation Phase in E&I

 

3.1. clients

Concept: Customer Generation. Market. Scalability.

Method: Lean start up.

Key tool: Validation canvas

3.2. Business case

Concepts. Income statement. Stock. Treasury. Investment

Method: Metrics. PEF

Key tool: Financial roadmap

3.3. initiative

Concept: Seed capital. Investment forum. StartUp

Method: SWOT.

Key tool: Mind map of the pitch

 

Evaluation system

Concept Weighting observation
Individual activities Present in several = 20% Free from ecampus
Internships Present in several = 40% 3 deliveries of equal weight and different rubric (see rubric on ecampus). Compulsory attendance (only an absence without official justification is allowed). 
Theory Present in several = 40%  Test 1: (40% theory mark)
 Test 2: (60% theory grade)
Final note Present in several = 100% In order to pass, an average grade of 5 or higher is required, and in addition, the grade for both theory and practice must be at least 5. In extraordinary evaluation (recovery of the theory grade only), the maximum final grade is 5. If the final practical grade is less than 5 then the subject is automatically suspended.

REFERENCES

Basic

Eric Ries, The Lean Startup. How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin, 2011.

Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Ghangers, and Challengers. John Wiley & Sons. 2010.

Complementary

Open Innovation. William Chesbrought 

Steve Blank & Bob Dorf, The Startup Owner's Manul. The Step-by-Step Guide for Building a Great Company. K&S Ranch, Inc. 2012.