General information

Subject type: Mandatory

Coordinator: Jorge Oter Gonzalez

Trimester: First term

Credits: 4

Teaching staff: 

Jordi Codó Martínez
Andrea Julia Fernandez 
Francesc Xavier Riera Hernandez 
Gina Plana Espinet 

Teaching languages

  • Spanish
  • Catalan

Some course materials (especially videos) may be in English.



Specific skills
  • E5_Design and make an audiovisual product (consisting of still or moving images), taking into account both its technical and artistic aspects, in all its components

  • E7_Postproduce video using the basic tools of audiovisual editing programs (titling, color and exposure retouching, speeds, masks ...) and how to insert them into the editing process by adding digital effects

  • E18_Analyze the structures, contents and styles of television and radio programming according to the technical characteristics of their realization. Design, produce and make programs for television and radio in the technical part: production room or radio control, respectively

Transversal competences
  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources


The subject wants to make an initial approach to the production of an audiovisual in its double dimension: creative and industrial. It will be observed how an audiovisual (film, series, etc.) is conceived for its commercialization and what is its route until it reaches consumers, at the same time that the creation of a work with professional materials and concepts will be practiced.



From the theoretical part

Marketing and development of audiovisual projects

Distribution and exhibition of audiovisual products

Characteristics of the Spanish media system

Main state and Catalan media groups


From the practical side

Conceptualization and production of an audiovisual

Theory and practice of image and audio capture

Assembly theory and practice

Realization and visualization of the pieces created by the students

Evaluation system

From the theoretical part (50%)

  • Exercises done in class and homework (20%)

  • Final exam (30%)

From the practical side (50%)

  • Practices carried out

  • final product


To make an average, you must pass both the theoretical and the practical part with a minimum grade of 5.


Identification of plagiarism is considered a serious circumstance that may lead to a failing grade in the subject. In case of detection of plagiarism, the coordination of the degree will be informed so that the corresponding disciplinary measures can be taken.



If the theoretical part is suspended, the recovery will consist of a theoretical exam of all the content of the subject which will be averaged with the average grade of the practicals (if these are approved).

Only those students who have taken the final exam can apply for recovery (all those students "not presented" in the first call do not have the option to take the recovery).

The mark to pass this exam will also be a 5, otherwise the subject will be suspended.


If the practical part of the subject is suspended, the student will have to carry out an individual recovery activity.

Those students who have not presented themselves in the internships during the term will not be able to access this recovery practice and their grade will include a Not Presented.

The internship grade will not be saved from one course to another.



SAMUELSON, D. The technical manual of cinema. Film and video school. Andoain, 2006.

MATAMOROS, David (2009). Film distribution and marketing: First aid manual. Barcelona University


Barnwell, Jane (2018). Screen production design: Visual storytelling in film and television. Parramon Editions

PRIEL, Vincent (2004). The assembly Paidós Ibérica

Rabiger, Michael (2009). Cinematographic direction. Technique and aesthetics. Editions Omega

MARIMON, Joan (2016). The Cinematographic Montage. From the Script to the Screen. Barcelona University

FERNANDEZ DÍAZ, Federico; MARTÍNEZ ABADIA, José (1999). Basic manual of language and audiovisual narrative. paid

MUSBURGER. Robert B. (2001). Video production with a camera. IORTV

http://StudioBinder: Video, TV & Film Production Management

WHITE, Glenn; LOUIE, Gary. J. (2005). The Audio Dictionary (3rd ed.). Washington Press

MILES, Huber David (2014). Modern Recording Techniques. Focal Press.

ALTEN, Stanley R. (2008). Sound in audiovisual media. School of Cinema and Video.

HALLIN, Daniel C.; MANCINI, Paolo (2008). Comparative media systems. Three models of the relationship between the media and politics. Make Editorial