General information


Subject type: Basic

Coordinator: Jorge Oter Gonzalez

Trimester: Third term

Credits: 6

Teaching staff: 

Francisco José Pinel Cabello
Miguel Ángel Ramos López 

Teaching languages


  • Spanish
  • Catalan

It is possible that part of the course's resources and documentation will be presented in English.

Skills


Specific skills
  • E1_Design and program the graphical interfaces of static or dynamic web portals, interactive applications and video games, following usability and accessibility criteria

  • E16_Idear, design, plan and make an advertising audiovisual piece from the conceptualization of its message, the elaboration of the script, the communication strategy and its diffusion

Transversal competences
  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources

Description


Graphic design is a creative field that connects, from artistic and visual expression, to a wide range of disciplines and project formats. In its classic conception, it is a discipline linked to communication, brand creation and the configuration of messages through graphic expression. In a current context, we can also understand graphic design as a tool to create visual narratives and complex and transformative discourses, with the potential to make an impact on political, social and cultural reality.

From the audiovisual profile, graphic design is configured as a tool of expression with a wide margin of application in different lines, such as the production of content for film and television, motion design and the visual communication of projects, without count its relevance as a tool for the development and ideation of any visual proposal in its conceptualization phases.

The subject offers a tour of key theoretical concepts around design, the basics of graphic communication, composition and the use of visual resources, as well as a tour and deepening of standard market design tools, in graphic composition, digital illustration and motion graphics (Adobe Photoshop, Adobe Illustrator and Adobe After Effects).

In summary, a journey through the fundamentals of graphic design, communication, and the applications and formats specific to digital and audiovisual design is carried out, providing the student with the basic tools and skills (theoretical and practical) to develop projects of visual communication and graphic representation.

Contents


Title content 1: BASIC PRINCIPLES OF GRAPHIC DESIGN

Dedication: 30h. Large group/theory: 8h; Small group/laboratory: 4h; 
Directed activities: 2h; Independent learning: 16pm  

Description.

This content works on:  

1.1. Introduction to graphic design.  
1.2. Brief historical tour. 
1.3. Composition 
1.4. Theory of form, color and texture. 
1.5. Typography.  
Related activities Theoretical explanation class with practical examples to analyse.

…………………………………………………………………………………………………………………………………… …………

Content title 2: DESIGN AND CREATIVITY

Dedication: 14h. Large group/theory: 4h; Small group/laboratory: 2h;  

Guided activities: 2 hours; Autonomous learning: 8pm  

Description.  

This content works on: 

2.1 Introduction to creativity. 
2.2. Project Definition: "briefing". 
2.3. Graphic elaboration of ideas. 
2.4. Creative techniques and methods.

2.5. Professional ethics and rights management in design.
Related activities Theoretical explanation class with practical examples to analyse.  

…………………………………………………………………………………………………………………………………… …………

Content title 3: DIGITAL ILLUSTRATION

Dedication: 30h. Large group/theory: 8h; Small group/laboratory: 4h; 
Guided activities: 2 hours; Autonomous learning: 16h. 

Description. 

This content works on: 

3.1. Digital illustration techniques and typologies
3.2. Vector VS Bitmap
3.3. Plotting tools. 
3.4. Color and Typography in Illustrator.
3.5. Work and export formats.

Related activities Theoretical explanation class with practical examples to analyse.  

…………………………………………………………………………………………………………………………………… …………

Content title 4: DIGITAL PHOTOCOMPOSITION

Dedication: 30h. Large group/theory: 8h; Small group/laboratory: 4h; 
Guided activities: 2 hours; Autonomous learning: 16h. 

Description. 

This content works on: 

3.1. Introduction to digital photo-composition.
3.2. Transformation tools in Photoshop.
3.3. Selections and masks.
3.4. Layout and composition in Photoshop.


Related activities Theoretical explanation class with practical examples to analyse. 

…………………………………………………………………………………………………………………………………… …………

Content title 5: MOTION DESIGN. 

Dedication: 46h. Large group/theory: 12h; Small group/laboratory: 6h; 
Guided activities: 4 hours; Autonomous learning: 24h.  

Description. 

This content works on:  

4.1. Introduction to Motion Design. Brief history.
4.2. Credit sequences for cinema. 
4.3. keyframing and basic animations.
4.4. Animation curves and graphic editor. 
4.5. Shape and text layers. 
4.6. Introduction to 2.5D in After Effects.  
Activities linked to theoretical explanation classes with practical examples to analyse. 

 

Evaluation system


The subject is evaluated from l'Continued avaluation of them learning practices, L 'assistance and involvement in the laboratory sessions and the development of a content examination at the end of the course.

The practices of the subject involve a continuous assessment that corresponds to a total of 70% of the final grade. The 30% remaining corresponds to theexam of theory and analysis. Practices are divided according to the following criteria:

   - Practice 1: Ideation and design of a production company's logo (individual work) (15% of the final mark).

   - Practice 2: Creation and composition of a cinematographic fiction poster (individual work) (15% of the final grade).

   - Practice 3: Creation of a sequence of credits for fiction. (individual work or in groups of two students) (20% of the final mark). In the case of working in a group, the amount of work must be scaled and the functions of each member must be clearly divided, so that they can be evaluated individually.

   - Practice 4: Design of a style guide (Brandbook) for the graphic identity of the production company (work in groups of 3 or 4 students) (20% of the final mark). The division of work will have to be considered in order to be able to evaluate the individual contribution of each student in the final development of the brandbook.

Each evaluation practice will have a general briefing with an explanation of the objectives, work methodology and delivery schedule.

 
Rules for carrying out practical activities. 

 For each activity, you will be informed of the regulations to be followed, and of the particular conditions that govern them. Internships are mandatory. Punctuality and rigor in the delivery of the different activities will be valued as follows: 

   -Products other than the required ones will not be accepted  
   -Expired works will not be accepted  
   -Work not delivered by the campus of the subject will not be accepted. 

Any of these three incidents will automatically affect the grade (not submitted, that is, counting 0 with respect to the final grade of the sum of the different activities). If one of the practice or follow-up activities is not carried out, it will be considered not presented. 

Given the content of the subject, creativity will be assessed based on an understanding of the theoretical and practical aspects specified in the work methodology, the correct organization of information, preparatory sketches, the search for innovative solutions, cleanliness and graphic clarity in the result of the activities.

 
Exam description.

The exam corresponds to a knowledge test ttheoretical and analytical in relation to the topics covered in the subject. Frpercentage of the final grade corresponding to the examination of contents is of 30%

The development of the exam must be carried out during the time proposed during the week established for this purpose by the coordination of the Tecnocampus.

This information applies to the exam in its first call and recovery version.  

It is necessary to obtain one minimum grade of 5 in the exam of contents for power make a weighted average with the rest of the course's activities. a note less than 5 will entail the need to take the exam again to the call for recovery.

 
Evaluation activity in recovery period.

For cases that suspend the continuous evaluation of the practicals and/or the examination of contents, it will be necessary to recover the subject in the second call, with the consequent delivery of the suspended or not presented practicals and/or the repetition of the exam

Regarding practices NOT PRESENTED on the dates proposed during the continuous assessment, they will have to appear in the recovery call. As in penalty for being outside the term of the ordinary evaluation, deliveries in recovery period will be assessed over 70% of the total value. The practices presented during the ordinary assessment, however suspended with a grade below 4, will also have to be re-delivered under this penalty. Practices suspended between 4 and 4,9 must be retaken in the make-up call, without penalty on the maximum mark, correcting the issues agreed with the teaching staff.

Assistance and involvement

Attendance at practical laboratory sessions is mandatory, following the criteria and regulations of the center. An attendance lower than the minimum tax in the regulations will result in the loss of the right to evaluate the subject.

 

Information regarding plagiarism:

Identification of plagiarism is considered a serious circumstance that may lead to a failing grade in the subject. In case of detection of plagiarism, the coordination of the degree will be informed so that the corresponding disciplinary measures can be taken.

 

REFERENCES


Basic

LUPTON, Ellen. (2011). Think with types. A key guide for students, designers, editors and sculptors. Gustavo Gili.

BRARDA, María Cecilia. (2016). Motion Graphics Design: the creative direction of TV branding. Gustavo Gili.

LUPTON, Ellen and COLE PHILLIPS, Jennifer. (2016). Graphic design: New fundamentals. Gustavo Gili.

Complementary

KANE, John. (2012). Manual of Typography (2ªED). Gustavo Gili.

MUNARI, Bruno. (1987). Design and Visual Communication. Barcelona: Gustavo Gili.

WONG, Wucius. (2012). Fundamentals of design. Barcelona: Gustavo Gili.

BAYLEY, Stephen. (1992) The Conran del Diseño guide. alliance

HELLER, Eva. (2012). Color psychology. How colors act on feelings and reason. Gustavo Gili.

RIVERS, Charlotte. (2012). New printing press. Gustavo Gili.

WONG, Wucius. (2008). Principles of color design. Barcelona: Gustavo Gili.

RÀFOLS, Rafael and COLOMER, Antoni. (2012). Audiovisual design. Gustavo Gili.

FRUTIGER, Adrian. (2012). Signs, Symbols, brands, signals. Gustavo Gili.

BAINES, Phil and HASLAM, Andrew. (2002). typography Function, Form and Design. Gustavo Gili.

BEIRUT, Michael. (2001). Fundamentals of Graphic Design. Infinite.

LESSIG, Lawrence. (2005). For a free culture. Dream traffickers.

SATUÉ, Enric. (1999). The Graphic Design. From the origins to our days. alliance

DONDIS, Donis A. (2011). The syntax of the image. Introduction to the visual alphabet. Gustavo Gili.

FRUTIGER, Adrian. (2007). The book of Typography. Gustavo Gili.

AMBROSE, Gavin and HARRIS, Paul. (2009) Fundamentals of typography. parramon