General information

Subject type: Basic

Coordinator: Ana Beatriz Pérez Zapata

Trimester: Second term

Credits: 6

Teaching staff: 

Francisco José Pinel Cabello

Teaching languages

  • Catalan
  • Spanish

Les classes s'impatiran en català i castellà, amb documentació en anglès.


Basic skills
  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences


  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy


Specific skills
  • V8. Visually represent concepts and / or data for the ideation and creation of video games.

Transversal competences
  • T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources



The subject of Graphic Design is part of the subject of Artistic Creation, and offers students an approach to the theory and practice of traditional graphic design, as well as current laws of usability and UX. In this way, the student will be able to propose solutions to problems related to the creation of interactive products and video games. From master classes, presentations and laboratory practices, the student will acquire knowledge of design fundamentals, history of graphic design, user interface design and specific software for designers.


  1. Introduction. History of graphic design
  2. Fundamentals of graphic design


2.2.Theory of perception.

2.3.Color theory



2.6. Pictograms and infographics

2.7.Concepts of composition: weight, balance, symmetry, scale.

2.8.Theory and practice of the layout and treatment of the text.

3. Brand creation. Branding.

3.1. Briefing

3.2. Naming

3.3. Image formats and industry standards. Logos

4. User Experience and User Interface

4.1. What is UX?

4.2. Information Architecture

4.3 User Interface in video games. Typologies.

5. Computer tools for creating and editing images.

5.1. Adobe Photoshop

5.2. Adobe Illustrator


Evaluation system

The grade of each student will be calculated following the following percentages:

A1. Group work: Author analysis and artistic pieces 6%

A2. Individual work: Brand and Brandbook 12%

A3. Individual work: Pictograms and Infographics 12%

A4. Laboratory practices: Digital graphic creation tools 35%

A5. Final Exam 35%


Final grade: A1 0,06 + A2 0,12 + A3 0,12 + A4 0,35 + A5 0,35


- It is necessary to obtain a final grade equal to or higher than 5 in the final exam to pass the subject.

- An activity not delivered or delivered late and without justification (court summons or medical matter) counts as a 0.

- Every evaluable activity will have a part of creativity that must be approved in order to choose to approve the computation of the exercise. If this part is suspended, only the creative part will be evaluated and counted.

- It is the student's responsibility to avoid plagiarism in all its forms. In the case of detecting plagiarism, regardless of its scope, in some activity it will correspond to having a grade of 0. In addition, the professor will communicate the situation to the Department Management so that applicable measures can be taken in terms of disciplinary regime.



- It is necessary to obtain a mark superior to 5 in the final exam of recovery to pass the asignatura.

- Activities A2 and A3 can be recovered with a maximum grade of 7, however, activities A1 and A4 are not recoverable.

- The mark of the resit exam will be applied only to the mark of the A5 activity.




BEIRUT, Michael. (2001). Fundamentals of Graphic Design. infinite

Satué, E. (2012). Graphic design: From the Origins to the Present Day. Madrid: Alianza Editorial

LUPTON, Ellen and COLE PHILLIPS, Jennifer. (2016). Graphic design: New fundamentals. Gustavo Gili.


LUPTON, Ellen. (2011). Think with types. A key guide for students, designers, editors and sculptors. Gustavo Gili.

BRARDA, Maria (2016). Motion Graphics Design: the creative direction of TV branding. Gustavo Gili.

DONDIS, Donis A. (2011). The syntax of the image: Introduction to the visual alphabet. Gustavo Gili.

MAEDA, John. (2006). The laws of simplicity. Gedisa Editorial.

BAINES, Phil and HASLAM, Andrew. (2002). typography Function, Form and Design. Gustavo Gili.

FRUTIGER, Adrian. (2007). The book of typography. Gustavo Gili.

WONG, Wucius. (2012). Fundamentals of design. Gustavo Gili.

WONG, Wucius (2008). Principles of design in ccolor. Gustavo Gili.

MUNARI, Bruno (1987). Design and Visual Communication. Gustavo Gili.