General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 4

Teaching staff: 

Eloi Serrano Robles
Anna Maria Vidal Cardona 

Teaching languages

  • Catalan


Basic skills
  • B2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study. .

  • B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • E5. Recognize the particularities of marketing activity in sectors of activity with specific characteristics.

  • E6. Synthesize and evaluate marketing strategies for the internationalization of business activity.

  • E11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • E12. Apply the English language in different cultural environments of business negotiation.

General competencies
  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

Transversal competences
  • T1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • T2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • T3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.


Since the industrial age the integration of markets and factors has not stopped growing, it is what is known as globalization. In this process, companies have seen how the factors that determine their competitiveness go beyond the national level. In this sense, internationalization has become an increasingly widespread and accepted strategy by companies. This subject aims to study, both from a theoretical and applied point of view, how to deal with the internationalization of the company. However, an issue related to the distribution of companies' value chains at the international level and an analysis of the role of COVID in this strategy are included.

Learning outcomes

  • Understand and evaluate globalization, its scope and its consequences and the importance of internalization in business competitiveness.
  • Evaluate the factors that make it convenient to operate in other locations and the different ways in which the company has to internationalize.
  • Planning the process of internalizing a company.
  • Understand the main challenges that a company must face in the International context.
  • Know the basic legal instruments that affect international trade.

Working methodology

Theoretical Sessions

MD1.Master classes. Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

Guided learning

MD7. Case study. Dynamics that part of the study of a case, which serves to contextualize the student in a specific situation, the teacher can propose different activities, both individually and in groups, among their students.


This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured. The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.



Content of the Company Part

1. Introduction to the internationalization of the company. In this section we talk about the need to understand how globalization is a phenomenon that surrounds the company and to apply the elements of analysis to minimize its impact.

2. General framework of international business. At this point we study the elements that can condition the company's internationalization strategy.

3. Theoretical Framework of Internationalization. We emphasize the different theories that explain the internationalization of the company.

4. The Import Strategy. In this section we study how the company has to face a process of internationalization via imports.

5. The Export Strategy. Here we study the elements that determine the internationalization strategy via export and how to deal with commercial entry into new markets.

6. The option of direct investment. In this section we emphasize the elements that condition the establishment of a company in a foreign economy

7. International value chains, challenges facing COVID


The content of the right part is structured in 3 basic topics


Basic concepts for non-lawyers.

The sources of international law


The concept of double taxation and measures to correct it

Taxation of rent and community planning

VAT in international operations

PART 3.- Basic legal principles of international contracting

La lex mercatoria and the incoterms: their legal value

Jurisdiction to resolve disputes arising from contracts

The law applicable to international contracts

Special reference to contracts for the sale and purchase of goods

      The Vienna Convention on the International Sale of Goods

Brief reference to online consumer contracts


Learning activities

Theoretical classes.

Analysis, by the student, of a case of internationalization. It will include the adequacy of the chosen company with the theoretical framework explained in class.

Commentary on specific and unique cases of internationalization.

Commentary on news published in the media in relation to the internationalization of the company.

Viewing videos about specific cases.

3 Conferences by renowned experts in the different fields of business internationalization.

Evaluation system

For the evaluation of the subject will take into account:

Management share 70%

  • at the end of each topic there will be a revision test, all the texts represent 20% of the final grade.
  • at the end of each lecture the student will have to answer some questions, this part will count 30%
  • the result obtained in a final exam (50%), it is necessary to achieve at least a 4 out of 10 to be able to make the average of the continuous evaluation.

The 30% share of law

This 30% is divided into 15% which will be the final exam.

It is necessary to reach the minimum mark of 4 in the exam to add to the practical part 15% of the practical part distributed as follows:

Attendance and realization of exercises in the classes of seminar that will be the ones that will realize of face-to-face way in small groups. The activity will be done in class but the delivery will be online 5% Activity to be done in groups 

Review test at the end of each section of the syllabus 5% completed online.

Individual activity: Attendance and work on the conference to be given by a Professional working in the field of international organizations with the capacity to influence the legislation and jurisprudence on international trade (CJEU, European Commission or similar) 5% Individual activity



Only the 50% corresponding to the final exam can be recovered (you will need to obtain a 4 out of 10 in the exam to average with the continuous assessment marks). Neither group work nor class activities are recoverable.

A student who has not applied for the first call CANNOT apply for recovery.



Garcia, G (2012) “Business internationalization strategies - How to do international business”. Editorial Pirámide.

Ramírez Gomez Salvador “Lessons in International Taxation”, TECNOS, 2014