TecnoCampus Foundation
eCampus
University Business
eCampus

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General information

Subject type: Mandatory

Coordinator: Núria Masferrer Llabinés

Trimester: First term

Credits: 6

Teaching staff: 

Alexandra Mason Llorente
Albert Rof Bertrans 
A hard tackle from John Enrique Correa to Pinzón 
Xavier Soldevila Moliner 

Teaching languages

  • Catalan
  • Spanish
  • English

Skills

Basic skills

  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences

     

  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Specific skills

  • E7_Elaborate projects and proposals of innovative companies establishing principles of social responsibility in the management and integrating the perspective of gender like indicators of quality and innovation.

     

  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • E11_Analyze and properly assess the scientific-technological and economic environment, both to seek innovative opportunities and to establish the necessary processes to adapt the organization to this environment.

     

  • E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines

     

General competencies

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

  • G3_Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace

     

Transversal competences

  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

Description

The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

 

Contents

TOPIC 1: BUSINESS IDEA VS BUSINESS OPPORTUNITY

1.1 Generation of business ideas, trends and sustainability

1.2 Tools for market analysis: competition and customer segments

1.3 Value proposition and MVP

SUBJECT 2: INTRODUCTION TO THE PREPARATION OF A BUSINESS PLAN

2.1 Objectives of the Business Plan

2.2 Create an Attractive Business Plan. This way?

2.3 Generic components: The Executive Summary

2.4 Generic components: Company description

SUBJECT 3: PLAN OF MARKETING

3.1 The Marketing Plan from the customer's perspective (4C's)

3.2 The marketing budget

3.3 The sales plan

3.4 KPIs and Marketing Metrics

SUBJECT 4: PLAN OF OPERATIONS AND PROCESSES

4.1 Operational strategy

4.2 Supply chain

4.3 Macro and micro processes

4.4 The operations budget

4.5 KPIs and Operations Metrics

SUBJECT 5: PLAN OF ORGANIZATION

1. Organization chart

2. Jobs and functions

3. Remuneration policy

4. Economic assessment of the human resources plan

SUBJECT 6: LEGAL-FISCAL PLAN

6.1 Legal forms

6.2 Procedures for setting up the company

6.3 General and specific business regulations

SUBJECT 7: ECONOMIC AND FINANCIAL PLAN

7.1 Objectives of the Economic and Financial Plan

7.2 The Operating Account

7.3 The Balance Sheet

7.4. Cash flows (operations + investments + financing)

SUBJECT 8: METHODS OF FINANCING OF A STARTUP

8.1 Venture capital (Business Angels and Venture Capitalist)

8.2 Public Funding

8.3 What is the best financing for my company?

SUBJECT 9: COMMUNICATION OF ENTREPRENEURIAL PROJECTS

9.1 Tips for good communication

9.2 Tools for an effective presentation

9.3 Communication practice

Evaluation system

 

Assessment Percentage
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50%
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members

20%
SE4. Exam: Development of ideas applied to learned concepts 30%

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.

 

REFERENCES

Basic

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.

Complementary

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.

Blank. S & Dorf. B. (2012). The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company

Podcast 

https://www.nytimes.com/2019/08/29/podcasts/the-daily/uber-profit.html

Bhimani, Alnoor. (2022) Financial Management for Technology Start-Ups: How to power growth, track performance and drive innovation (Second Edition). Kogan Page