General information

Subject type: Mandatory

Coordinator: Núria Masferrer Llabinés

Trimester: Second term

Credits: 6

Teaching staff: 

Marc Rocas Royo

Teaching languages

  • Catalan
  • Spanish
  • English

Check the schedules of the different groups to know the language of teaching classes. Although the material can be in any of the three languages.


Basic skills
  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study

  • B3_Students have the ability to gather and interpret relevant data (usually within their area of ​​study), to make judgments that include reflection on relevant social, scientific or ethical issues


  • B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences


  • B5_That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Specific skills
  • E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.


  • E7_Elaborate projects and proposals of innovative companies establishing principles of social responsibility in the management and integrating the perspective of gender like indicators of quality and innovation.


  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • E11_Analyze and properly assess the scientific-technological and economic environment, both to seek innovative opportunities and to establish the necessary processes to adapt the organization to this environment.


  • E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines


  • E13_Create connections between people, collaborators and companies, putting people in contact who under normal circumstances would not match.


  • E14_Identify emerging sectors and business innovation strategies applied in these sectors and compare them with each other.


  • E15_Collect and interpret significant data to make judgments that include a reflection on relevant issues in the business field and be able to prepare a document that allows the transmission of information or an innovative business proposal.


General competencies
  • G1_Be able to work in a team, actively participating in tasks and negotiating dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences
  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk


  • T4_Domain the computer tools and their main applications for the ordinary academic and professional activity

  • T1_Communicate properly orally and in writing in the official languages ​​of Catalonia


The general objective of the subject is to acquire the basic knowledge, skills and competencies to develop innovative projects through collaborative work and creative tools.

The basic concepts related to the management of innovation, its terminology and the typologies of innovations will be analyzed. The student will then take a journey through the creative process from identifying opportunities in the market, generating new ideas, prototyping and testing with potential users and customers.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.


1 Introduction to Innovation

  1. Concept of innovation
  2. Key aspects in innovation
  3. The innovation process
  4. Innovation as a culture
  5. Types of Innovation
  6. Difference between continuous improvement and innovation
  7. Creativity, invention and innovation

2. The philosophy of Innovation from the market

  1. The importance for the company to understand customers
  2. The consequences of lack of market orientation
  3. The concept of customer 'insight'
  4. The usual methods for discovering new customer 'insights'
  5. Ethnographic tools
  6. Observation as a new approach to discovering 'insights' and detecting new customer needs
  7. Specific observation methodologies

3. Introduction to Creativity

  1. Individual creativity
  2. Myths about creativity
  3. Divergent and convergent thinking
  4. The components of individual creativity
  5. Creativity and creative groups
  6. Creativity and innovation in organizations

4. Techniques to encourage creativity

  1. The workings of creative thinking
  2. Mental blockages of creativity
  3. Perception
  4. Sample of most significant techniques

5. Evaluation and selection of ideas

  1. Definition of criteria for evaluating ideas
  2. Filtering
  3. Weighting of ideas

6. Prototyping

  1. Introduction to prototype tests
  2. Phases of the process for planning and executing a prototyping evaluation
  3. Determine the objectives of prototyping evaluation

7. Keys to presenting an innovative proposal

  1. Basic elements of the presentation
  2. How to present effectively
  3. Errors to avoid in the presentation

Evaluation system

Evaluation system:

SE1. Participation in the activities proposed in the classroom


SE2. Individual and / or group work


SE3. Exhibitions


SE4. Final exam


Evaluation during the term of teaching of the subject:

  • 20%: Participation activities in the activities planned within the classroom of continuous assessment scheduled throughout the course (including compulsory class attendance and active and constant participation). Possible activities of continuous evaluation: 
    • presentations, case resolution, preparation of readings, debates and classes, search for information, attendance at conferences, museums, active participation and constant face-to-face or virtual presence, classroom discussion forum and final project. At the beginning of the course, teachers will provide a specific distribution of assessments between the different activities. Students must pass each activity satisfactorily and independently in order to pass the whole course.

      Continuous assessment must be passed with a minimum grade of 5. Students must pass the continuous assessment in order to pass the whole course

  • 20%: Individual and / or group work; punctual deliveries. Completed contents and adjusted to what has been requested. Quality in the presentation. Jobs must be passed with a minimum grade of 5. Students must pass the final project in order to pass the entire course
  • 20%: Exhibitions: Equitable distribution of the topics to be presented among the team members. Exposures must be passed with a minimum grade of 5. Students must pass the presentations in order to pass the whole course
  • 40%: Final exam. You must pass the exam with a minimum grade of 5 to count the part of continuous assessment and final project. Students must pass the exam in order to pass the entire course.

Evaluation in the recovery period:

  • Only the final exam will be retaken.
  • Continuous assessment and final project activities will NOT be recovered and will continue to mediate with the final exam as long as these are passed.

A student who has not applied for the first call CANNOT apply for recovery.



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