TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Optional

Coordinator: Núria Masferrer Llabinés

Trimester: First term

Credits: 4

Teaching staff: 

Albert Rof Bertrans

Teaching languages

  • English

The communication will be in English, although the student who prefers it can do so in Spanish or Catalan. Most of the materials available are in English.

Skills

Basic skills

  • B2_That students know how to apply their knowledge to their job or vocation in a professional way and have the skills that need to be demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study

Specific skills

  • E5_Analyze business contexts, identify markets and customers and establish marketing strategies through the use of advanced and innovative techniques.

     

  • E10_Recognize and understand the mechanisms of innovation and entrepreneurship and develop entrepreneurial initiative through theoretical models that fit a business idea.

  • E12_Generate strategic skills by considering the operating environment as a project and establishing long-term, large-scale guidelines

     

  • E13_Create connections between people, collaborators and companies, putting people in contact who under normal circumstances would not match.

     

General competencies

  • G2_Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking

Transversal competences

  • T3_Show entrepreneurial leadership and leadership skills that build personal confidence and reduce fear of risk

     

Description

How will you make a living in 2-3 years? What would you like to be doing on a day like today?

Visualize your ideal future career and lifestyle and design your personal plan to achieve it.

Contents

1. SELF-KNOWLEDGE; ADN TO SET THE APPROPRIATE CAREER AND LIFESTYLE GOALS.

- What are my strong points?

- And the weak points? - What are my talents?

- What are my strengths?

- Where do I belong?

- What is my contribution?

2. OPPORTUNITIES ALIGNED TO MY RESOURCES AND ABILITIES; THE "PERSONAL SWOT".

- Diagnosis and realism.

- Detection of realistic opportunities.

3. MY UNIQUE VALUE PROPOSAL: “MY PERSONAL VALUE CURVE”.

- What makes me unique and different?

- What are my points of differentiation?

4. MY PERSONAL CANVAS BUSINESS MODEL.

- How will I earn money?

5. MY PERSONAL STRATEGIC AND ACTION PLAN FOR SUCCESS.

- Issues Analysis.

- Targets.

- Strategies.

- Actions.

- Timing.

- Budget

- P&L.

Evaluation system

Individual work ("personal" plan): 80%

 

Exam: 20%

 

The exam at the end of the term accounts for 20% of the grade, with a minimum grade of 4.0 points being necessary to make an average, and the remaining 80% will be formed from the preparation and presentation at an individual level of a plan" personal", consisting of:

 

  • Written document of 15-20 pages.

 

  • 5' personal plan explanatory video.

 

In recovery, the final test will be taken, which will count for 50% of the final grade, and additionally, on the same day of the final test, the "personal" plan must be submitted, with a written document of 15-20 pages and the link to the explanatory video of the 5' personal plan, counting 50% of the final grade.

 

A student who has not applied for the first call CANNOT apply for recovery.

REFERENCES

Basic

Clark, T., Osterwalder, A., Pigneur, Y., Borgeaud, E., Smith, A., & Papadakos, T. (2012). Business model you. Pearson France.

Business Model You. (2012). Business Model You. https://businessmodelyou.com/

Complementary

Buckingham, M., & Coffman, C. (1999). First, break all the rules: what the world's greatest managers do differently. Simon & Schuster.

Handy, C. (2003). The elephant and the flea. Harvard Business School Press; London.

Heath, C., & Heath, D. (2013). Decisive: How to Make Better Choices in Life and Work. Crown Business.