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The subject will be taught in Spanish with the intensive use of readings, videos, and other materials in English, so that the proportion of languages would be as follows:
Spanish 80%
English 20%
Students will be able to use Catalan in their exhibitions and works presented.
B5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.
E1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.
E2. Apply the basics of marketing and market research.
E3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.
E4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.
G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.
T1. Communicate properly orally and in writing in the two official languages of Catalonia.
The subject Commercial Distribution, logistics and relationship with the channels provides the methodologies and tools necessary to complete the call 4 Ps of Marketing: Product, Price, Communication and Distribution.
Within the design and implementation of a Marketing Plan, the Commercial Distribution, the logistics and the relations with the distribution channels decide on how we are going to make arrive to our clients the products and services guaranteeing their satisfaction with the greater added value, thus closing the marketing cycle.
The subject, which is eminently practical, offers students a methodology of the main criteria for making strategic and tactical decisions in relation to commercial distribution. It also offers elements to decide on logistics operations, especially in terms of transport and storage, so that products and services reach potential customers on time and in the appropriate way efficiently and effectively.
Regarding the relationship with the channels, the subject highlights what decisions to take when hiring external distribution channels (which are not owned by the company) and how to develop relationships with these channels that favor the objectives of both companies.
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.
Subject 1. The Logistics and the chain of supply
Subject 2. The commercial distribution
Subject 3. Selection of channels and relations with the channels of distribution
Subject 4. Strategic decisions in the commercial distribution
Item 5. Management of the distribution channel in an electronic environment
Item 6. Stowage, Transport and Distribution of Goods
Continuous evaluation (50%)
10% Class tests.
10% Case study
30% Teamwork
Final evaluation (50%)
Quiz (40%)
Exercises / Development Questions (60%)
The test performed is directly evaluable, although they count as class participation and are very useful for immediately correcting aspects that have not become clear in class. In addition, the type of questions in these tests can be very helpful in preparing for the final exam being similar in style.
The final assessment will consist of two parts, a first test type (40%) and another with exercises and/or development questions (60%). It is essential to pass two parts of the final assessment with a grade of 5/10 to pass the subject. The score assigned to each of the exam questions will be displayed next to the statement in the exam. The minimum grade of the Exam to be able to make an average is "5" points, otherwise, it will be retaken.
Classroom attendance:
Attendance at theoretical classes is mandatory and attendance checks will be conducted.
Maraver, G. (2009). Commercial Distribution. UOC Editorial
Martínez-López, FJ (2009). Commercial Distribution. Delta, University Publications
Molinillo, S. (2012). Commercial Distribution applied. ESIC Editorial
Vazquez, R. and Others (2006) Commercial distribution strategies: design of the distribution channel and relationship between manufacturers and retailers. Editorial Thomson cop.