TecnoCampus Foundation
eCampus
University Business
eCampus

What are you looking for?

General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: First term

Credits: 4

Teaching staff: 

Alexander Kucel
Luisa Del Carmen Martínez García 

Teaching languages

  • Spanish
  • English

Skills

Basic skills

  • B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills

  • E10. Analyze and evaluate the role of digital communities and social media in business.

  • E14. Apply the knowledge acquired to the management of digital communities.

  • E1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • E7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

  • E8. Synthesize ideas to make them feasible and profitable business understanding the current market.

General competencies

  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences

  • T5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.

Description

This course aims to familiarize students with the economic implications of social media on personal decisions through various, and often non-trivial, channels. Social media affects our lives directly and indirectly, through education, work, consumption, health or decision making. It therefore seems important to know the mechanisms of this influence in order to be able to predict its economic effects.

 
 

Contents

Topic 1. Education as a process that involves social networks

Subject 2. Selective pairing and the social networks

Topic 3. Health and its relationships with social networks

Item 4. Work, entrepreneurship and social networks

Subject 5. Politics in the social networks

Subject 6. Consumption in the context of the social networks

Subject 7. Security, terror in the social networks

Topic 8. Conclusions

Evaluation system

  • Partial exam 1 in groups of 3 people = 20% of the final grade
  • Partial exam 2 in groups of 3 people = 20% of the final grade
  • Individual final exam = 60% of the final grade
  • It is necessary to pass the final exam with a minimum of 5/10 to pass the subject regardless of the previous grades.

REFERENCES

Basic

CHECCHI D.The economics of education. Cambridge Books, 2008.

BERMAN, LF, KAWACHI, I. & GLYMOUR, MM eds. Social epidemiology. Oxford University Press, 2014.

AKERLOF, GA & CRANTON, RE Identity Economics: How Our Identities Shape Our Work. Wages, and Well-being. Princeton University Press 2010.

BOURDIEU, P. & PASSERON, JC Reproduction in education, society and culture (Vol. 4). Sage, 1990.

WATSON, T. & KORCZYNSKI, M. Sociology, work and industry. 6th edition, Routledge, 2012.

VALENTE, TW Social networks and health: Models, methods, and applications. Oxford University Press, 2010.

KRUEGER, AB What Makes a Terrorist. Princeton University Press, 2017.

BORJAS, GJ Labor Economics (Seventh). New York: The MacGrow-Hill Companies, 2016.

BROWN, S. & SESSIONS, JG Signaling and screening. International handbook on the economics of education, 2004.

MARMOT, M. & WILKINSON, R. eds.Social determinants of health. OUP Oxford, 2005.

BROWNING, M., CHIAPPORI, PA & WEISS, Y. Economics of the Family. Cambridge University Press, 2014.

KAWACHI, I., TAKAO, S. & SUBRAMANIAN, SV Global perspectives on social capital and health. New York: Springer, 2013.

HEYWOOD A. Politics, Macmillan International HE, 2019.

HUDSON, RAWho Becomes a Terrorist and Why ?: The Psychology and Sociology of Terrorism. Simon and Schuster, 2018.

ROBLES-MORALES, JM & CORDOBA-HERNANDEZ, AMDigital political participation, social networks and Big data: Disintermediation in the Era of Web 2.0. Palgrave Macmillan, 2019.

HOFFMAN, J. & GRAHAM, P .. Introduction to political theory. Routledge, 2015

PISKORSKI, Mikolaj Jan. A social strategy: How we profit from social media. Princeton University Press, 2016.

CHRISTAKIS, Nicholas A .; FOWLER, James H. Connected: The surprising power of our social networks and how they shape our lives. Little, Brown Spark, 2009.

KADUSHIN, Charles. Understanding social networks: Theories, concepts, and findings. OUP USA, 2012.

Centola, Damon. How behavior spreads: The science of complex contagions. Princeton University Press, 2018.