General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 6

Teaching staff: 

Màrian Buil Fabregà

Teaching languages

  • English

The language of instruction is English. The subject is done through the Rebelbase platform (in English). 


Basic skills
  • B4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • E7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

  • E8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • E10. Analyze and evaluate the role of digital communities and social media in business.

  • E11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • E15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

General competencies
  • G1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • G2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.


The general objective of the subject is to generate new business ideas or innovative business lines and to propose its business model. 

Learning outcomes

- Evaluate opportunities that can be transformed into viable businesses.

- To creatively develop innovative processes of new business concepts and / or products / services.

- Create a Minimum Viable Product (PMV) of the product / service to test the market

- Implement a business idea taking into account the analysis of the context 


Working methodology


Theoretical sessions 

MD1. Master class: Expository class sessions based on the teacher's explanation attended by all students enrolled in the subject.

MD2. Lectures: Face-to-face or streaming sessions, both in the university classroom and in the framework of a high institution, in which one or more specialists present experiences or projects to students. 

MD3. Presentations: Multimedia formats that serve as support for face-to-face classes 

MD4. Video capsules: Resource in video format, which includes contents and demonstrations of the thematic axes of the subjects. These capsules are integrated into the structure of the subject and serve students to review as many times as they want the ideas or proposals that the teacher needs to highlight in class. 

Autonomous learning 

MD10. Research and critical reading of articles. Students start from a working hypothesis that they are developing, following the phases of the research methodology, including the critical reading of articles. 

MD11. Non-face-to-face tutorials: for which students will have telematic resources such as e-mail and ESCSET intranet resources.



MD5. Seminars: Face-to-face format in small work groups (between 14 and 40). These are sessions linked to the face-to-face sessions of the subject that allow to offer a practical perspective of the subject and in which the participation of the student is key. 

MD6. Debate and forums: Face-to-face or online conversations, according to the objectives that the teacher responsible for the subject is looking for. The debates have a start and end date and are energized by the teacher.  


This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The TecnoCampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.



1.1. Inspiration 

1.2. problem     

1.3. Core Team 

1.4. Solution 


2.1 Prototesting 

2.2 Competitive Landscape 

2.3 Target and Market 

2.4 Ecosystem 


3.1 fire 

3.2 Version One 

3.3 Go to market strategy 


4.1 Market potential 

4.2 Impact 

4.3 Results  


1. Margins

2 Cash Flow 

3. Funding 


Learning activities

- Devise an innovative solution for a market need 

- Validate the business idea by creating and validating an MVP 

- Develop the launch of the business idea

- Describe the scalability and impact of the business


Evaluation system


Assessment Percentage 
SE2. Individual and / or group work: punctual deliveries. Complete content and adjusted to the request. Quality in the presentation 50%
SE 3. Exhibitions: Equitable distribution of the topics to be presented among the team members 20%
SE4. Exam: Development of ideas applied to learned concepts 30%

The final exam of the term represents 30% of the mark and may consist of either a theoretical part, a test type or a case analysis of companies. 

You need to have all the activities of the term delivered and scored in order to take the exam. 

A minimum grade of 5 out of 10 is required to pass the exam and the subject.

In the recovery, only the final exam can be taken, which will calculate 30% of the final grade, as the grades of the activities carried out during the term will be kept.

A student who has not applied for the first call CANNOT apply for recovery.




Rebelbase: The new way to become an entrepreneur - Let your inner innovator out

Reis, E. (2011). The lean startup. New York: Crown Business, 27.

Rogers, EM (2010). Diffusion of innovations. Simon and Schuster.

Sinek, S. (2009). Start with why: How great leaders inspire everyone to take action. Penguin.


The Successful Business Plan: Secrets and Strategies by R. Abrams and E. Kleiner (2010)

Copeland, T., Koller, T., Murrin, J. (2005) Valuation: Measuring and Managing the Value of the Companies.