General information


Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: At quarters

Credits: 14

Teaching staff: 

Maria Dolors Celma Benaiges
Enric Camón Luis 
Judith Turrión Prats 
Patricia Crespo Sogas 

Teaching languages


  • Catalan
  • Spanish
  • English

Skills


Basic skills
  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • CE2. Apply the principles of marketing and market research

  • CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.

  • CE5. Recognize the particularities of marketing activity in sectors of activity with specific characteristics.

  • CE6. Synthesize and evaluate marketing strategies for the internationalization of business activity.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE10. Analyze and evaluate the role of digital communities and social media in business.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE12. Apply the English language in different cultural environments of business negotiation.

  • CE13. Identify the basic tools of e-Marketing.

  • CE14. Apply the knowledge acquired to the management of digital communities.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

  • CE3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.

  • CE7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

General competencies
  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.

Description


The TFG involves the completion, by the student, of a project, a study, a report or a work in which the knowledge, skills, competences and skills acquired are applied, integrated and developed. in the degree.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.

Contents


  • Elaboration of a written work in any of the following modalities:
    • a scientific research project in the field of knowledge of the Degree
    • an entrepreneurial project of creating a company or an intrapreneurial project within an existing company or
    • an intervention project in a company / territory, etc. o
    • a marketing plan of a real company or a company you want to create
  • Presentation and defense of the work before a court
    • mid-course follow-up court
    • final court

Evaluation system


The final grade of the TFG will be obtained from different assessments:

  • TFG tutor reports: 20% of the final grade
  • Follow-up court: 20% of the final grade
  • Final Court of the TFG: 50% of the final grade
  • Training sessions: 10% of the final grade

The entire detailed procedure on the evaluation of the TFG is set out in the document of the “TFG regulations”Which is posted on the TFG virtual classroom and on the TecnoCampus website.

REFERENCES


Basic

Amat Oriol and Rocafort Alfredo (2017). How to do research. Barcelona: Profit Editorial

King, L, Keohane RO, and Verba, S. (2007). The design of social research: Alliance

Ferrer, V, Carmona, M. and Soria, V. (2013). The final degree project. Guide for students, teachers and collaborating agents: McGraw-Hill.

Complementary

IRÍZAR I. (2012) The business plan in practice. Netbiblo