General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: At quarters

Credits: 14

Teaching staff: 

Enric Camón Luis
Lluís Codinas Poch 

Teaching languages

  • Spanish
  • English
  • Catalan

The language of the internship is conditioned at the place of performance.


Basic skills
  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study. .

Specific skills
  • CE1. Recognize the environment in which the organization operates, the operation of the company and its functional areas and the instruments of analysis.

  • CE2. Apply the principles of marketing and market research

  • CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.

  • CE5. Recognize the particularities of marketing activity in sectors of activity with specific characteristics.

  • CE6. Synthesize and evaluate marketing strategies for the internationalization of business activity.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE10. Analyze and evaluate the role of digital communities and social media in business.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE12. Apply the English language in different cultural environments of business negotiation.

  • CE13. Identify the basic tools of e-Marketing.

  • CE14. Apply the knowledge acquired to the management of digital communities.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

  • CE3. Identify the qualitative and quantitative tools of analysis and diagnosis for market research.

  • CE7. Manage in a timely and convenient manner the resources available in the work environments in which it is to be directed.

General competencies
  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Marketing and Digital Communities contribute to training citizens for a a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.


External internships are understood to be the training actions developed by a student within any public or private entity, national or international, with the aim of applying and complementing the training acquired. Bring the student closer to the business reality in which he will carry out the activity as a professional and develop skills that favor incorporation into the labor market.

Internships must take place in a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards the students or towards the other agents involved. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.


The contents that will be developed with the realization of the external practices are conditioned by the company and / or institution in which they realize. In any case, they will be in accordance with the competencies of the Degree.

Evaluation system

The evaluation of the subject will include, in general, the following parameters:

• Valuation and reports of the company: at the end of the internship (40%) By means of a standardized evaluation document and internship certificate

• Written report: (30%): that will contemplate the elements considered in the script of the same, contemplated appearances like the description of tasks developed, attitudes and competitions acquired: critical analysis and suggestions of improvement, obtained results and contributions of learning

• Tutorials and oral defense of the report in front of the tutor: 20%

• Responsible for the subject: 10%

The final assessment will only be carried out once the corresponding documentation has been delivered within the deadline established in the presentation and tutoring sessions, which will include, in addition to the report, the documents provided for in the regulations. In the event that the delivery of the written report is later than the deadline established in the regulations, it will be penalized with 20% of the grade (out of 10). In this sense, it is necessary to respect the deadlines and requirements established in the internship regulations and the instructions given by the academic tutor assigned to each student.

It is necessary to pass the assessment of the company (5 out of 10) and the written report (5 out of 10) in order to pass the subject.

Students who accredit professional experience in a field related to their studies may be recognized as curricular internships, if the requirements set out in the regulations are met. 



Ministry of Education, Culture and Sport. Government of Spain. (2014). "Royal Decree 592/2014, of 11 July, which regulates the external academic internships of university students". BOE 184/2014, of 30 July. Madrid.

School of Social and Business Sciences - Tecnocampus. (2022). "Regulations governing external internships". ESCSET. Mataró.


Cassany D. (2006). "Sharpening the tool. Writing guide for professionals". Ed. Empúries. Barcelona.

Freixa M., Novella A. and Pérez N. (2012). "Elements for a good external practice experience that promotes learning." Ed. Octahedron. Barcelona.


Garcia J. and Arriaga J. (2011). "White Paper on External Practices". Ed. Polytechnic University of Madrid. Madrid.