General information

Subject type: Optional

Coordinator: Monica Juliana Oviedo León

Trimester: First term

Credits: 6

Teaching staff: 

Alejandro Terbeck

Teaching languages

  • Spanish


Basic skills
  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the elaboration and defense of arguments and the resolution of problems within their area of ​​study. .

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

Specific skills
  • CE2. Apply the principles of marketing and market research

  • CE4. Analyze and evaluate strategies for developing, launching and positioning new products, as well as making decisions regarding the variable of the product, price, distribution and communication.

  • CE6. Synthesize and evaluate marketing strategies for the internationalization of business activity.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE9. Apply technological tools for the use of business resources through Marketing.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE13. Identify the basic tools of e-Marketing.

  • CE14. Apply the knowledge acquired to the management of digital communities.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude to change and be willing to re-evaluate old mental models that limit thinking.

Transversal competences
  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.

  • CT5. Develop tasks applying the knowledge acquired with flexibility and creativity and adapting them to new contexts and situations.


The aim of this course is to teach participants to master ChatGPT and artificial intelligence to improve their job opportunities, business and increase their productivity in various fields.

Throughout the course, the practical applications of ChatGPT and how to integrate it with other tools and technologies will be explored in depth. Students will learn how to use ChatGPT effectively in areas such as social media, digital marketing, advertising, SEO, copywriting, email marketing and more.

You will work on group projects to apply the knowledge gained and develop strategies using artificial intelligence, covering everything from content generation to data analysis and performance monitoring. In addition, the ethical implications and limitations of ChatGPT will be discussed, as well as the architecture and operation behind GPT-4.

The course provides a comprehensive approach to how ChatGPT and artificial intelligence can make a difference in the world of work and business. A safe learning environment, free of discrimination and prejudice, will be promoted where all participants can learn, share ideas and collaborate on innovative projects.



  1. Introduction to artificial intelligence and ChatGPT 
    • History and evolution of artificial intelligence
    • Basic concepts of machine learning and neural networks
    • Introducing ChatGPT and its applications
    • Interacting with artificial intelligence: questions and answers
  2. Understanding how ChatGPT works 
    • GPT-4 architecture and its operation
    • Training and tuning process
    • Limitations and ethical considerations
  3. Practical applications of ChatGPT for business 
    • Generating text in various contexts (blogs, writing, etc.)
    • Problem solving and idea generation
    • Creation of chatbots and virtual assistants
    • Sentiment analysis, expert panel building and text classification
  4. Improving business with ChatGPT
    • Building websites and applications with artificial intelligence
    • 11 ways to use ChatGPT in business
    • 10 Best AI Companies to Start With ChatGPT
  5. Integration of ChatGPT with other tools and technologies
    • APIs and libraries available
    • Interaction with other technologies and platforms (social networks, etc.)
    • Development of applications and services based on ChatGPT
  6. Productivity and time savings with ChatGPT
    • 11 ways to create content and save time with ChatGPT
    • How artificial intelligence can benefit work in Excel
    • ChatGPT benefits design workflows, SEO, programming and more
    • How artificial intelligence can help artists, novelists and copywriters
  7. Digital Marketing with ChatGPT
    • E-mail marketing and audience segmentation strategies
    • Copywriting techniques assisted by artificial intelligence
    • Sales funnel design and conversion optimization
    • Techniques to improve Advertising in Google Ads, Facebook Ads and other advertising platforms integrating ChatGPT and Artificial Intelligence
  8. Content creation with ChatGPT
    • Content writing for websites, online stores and product descriptions
    • Translation and structuring of content
    • Script generation for advertising videos and YouTube content
    • Editorial calendars and content for social networks
  9. SEO and ChatGPT
    • Website optimization for SEO
    • Writing blog posts and keyword analysis
  10. Lead generation with ChatGPT
    • Creation of attractive and effective lead magnets
    • Generation of high quality leads
  11. Advanced ChatGPT
    • ChatGPT integration with Google Docs, Google Sheets and Gmail
    • Exploring other apps and environments for ChatGPT
  12. Group work and collaborative projects
    • Development of projects based on ChatGPT and other artificial intelligence tools
    • Presentation and discussion of ideas
  13. Integration of ChatGPT in different industries
    • ChatGPT applications in education, health, finance and more
    • Adaptation of ChatGPT to the specific needs of each sector

14. Ethics and responsibility in the use of ChatGPT
    - Reflections on the social and environmental impact of artificial intelligence
    - Ensure responsible and conscious use of ChatGPT
15. Mentoring sessions and project monitoring
    - Advice on the development of projects based on ChatGPT
    - Support in solving problems and making decisions
16. Evaluation and presentation of final projects
    - Presentation of projects developed during the course
    - Evaluation of results and learning
    - Feedback and improvements

Evaluation system

Presentation Partial works: 25%

Presentation Final Work: 65%

Participation and Interaction in Class: 10%