101211 - ENTREPRENEURSHIP AND INNOVATION

Subject type: Mandatory

Coordinator: Julián Horrillo Tello

Trimester: First term

Credits: 4

It is an eminently practical training subject based on the discipline of entrepreneurship and innovation. At the end the student must achieve the competence of entrepreneurship and innovation which in turn is worked from 3 capabilities: i) Alertiveness (ability to detect opportunities), ii) the ability creative (ability to respond to opportunities in an original way) iii) personal initiative (ability to carry out the solution by mobilizing the necessary resources)

Entrepreneurial / innovative competence is essential in the training of a senior graduate who is expected to have initiative, vision and autonomy within an organization.

This subject has methodological and digital resources to make possible its continuity in non-contact mode in the case of being necessary for reasons related to the Covid-19. In this way, the achievement of the same knowledge and skills that are specified in this teaching plan will be ensured.

The Tecnocampus will make available to teachers and students the digital tools needed to carry out the course, as well as guides and recommendations that facilitate adaptation to the non-contact mode.

Upon completion the student should be able to:

LO1: Use techniques and tools to manage creativity.

In more detail:

- Understand the challenges of entrepreneurship and know how to evaluate a personal entrepreneurship decision

- Understand the framework of innovation and innovation management in a company

- Use the Design Thinking methodology to carry out an innovative activity, as an entrepreneur or as an agent of change in an already established organization.

- Analyze problems / needs and detect opportunities for entrepreneurship / innovation

- Design the business model of a project

- Validate entrepreneurship and innovation projects (prototyping and testing)

- Raise initiatives based on the financial economic planning of the entrepreneurship or innovation project

- Defend the entrepreneurship project in front of investment forums (StartUp) or internal investment committees (Intra entrepreneurship)

The methodology of the subject combines master classes (theory class in the classroom or non-contact but simultaneously according to schedule) and practice classes. Entrepreneurship and innovation is a discipline and as such they start from a broad theoretical body. However, this is a discipline of practical application and that is why internships in a company laboratory are a fundamental pillar for achieving learning objectives.

The teaching formats are:

• Classes: The teacher explains the concepts in the classroom (or in non-face-to-face video conferencing simultaneously). During the class the participation of the student is looked for opening subjects of discussion and sharing contents of reference (articles, videos, cases of the sector, the present time, ...).

• Exercises. The teacher proposes exercises from the virtual campus to work on specific concepts.

• Forums. The teacher opens online forums where each student must provide a minimum of 2 annotated entries. In addition, debates are opened in theory classes

• Practical group project: Throughout the course a group entrepreneurship / innovation project is developed (3-4 students). It starts from identifying a challenge, turning the challenge into a problem to be addressed in the form of an opportunity, looking for a solution and validating the solution. To carry out the work we work in the format of internships with different schedules. Practical work requires a relevant effort on the part of the working group

The content is part of the methodology of Entrepreneurship and Innovation with Design Thinking developed by Professor Jaume Teodoro and called ToolBoad ©. It is structured from the following scheme:

Block A: Entrepreneurship and innovation challenge

1. Entrepreneurship and innovation

Concepts of entrepreneurship and innovation. Research and state of the art. Entrepreneurial skills.

1. Design research.

Design Thinking. Person-Centered Design. Service Design. agile methodologies

1. Design team

Motivation. Attitude. Talent. Self-knowledge. Eclectic team

Map of the entrepreneurial team

Block B: Entrepreneurship design and innovation

1. E&I Research Phase

1.1. Starting challenge.

Concepts: Trends. Technologies.

Methods: Value chain. Stakeholders Analysis

Tool: Mind map framing the challenge

2.2. Research in problem area

Concept: Problem. Need.

Method: Interview. Ethnography.

Development tool: Observation mural.

2.3. Definition and framework of opportunity

Concept: Empathy. Insight. Innovation.

Method: Problem synthesis. Person.

Development tool: Empathy map

2. Ideation Phase in E&I

2.1. Value proposition

Concept: Value. Idea.

Method: Brainstorming. Co-creation. Selection / evaluation of ideas

Development tool: Map of ideas

2.2. Business Idea

Concept: Business model. Business variables

Method: Value generation.

Development tool: Canvas of business model

2.3. unique offer

Concept: Customer experience. Minimum viable product.

Methods. Conceptual prototype. Functional prototype.

Development tool: Customer travel map

3. Validation Phase in E&I

3.1. clients

Concept: Customer Generation. Market. Scalability.

Method: Lean start up.

Key tool: Validation canvas

3.2. Business case

Concepts. Income statement. Stock. Treasury. Investment

Method: Metrics. PEF

Key tool: Financial roadmap

3.3. initiative

Concept: Seed capital. Investment forum. StartUp

Method: SWOT.

Key tool: Mind map of the pitch

• Exercises with cases from the sector. Immersion is sought in a practical case that the student identifies with his sector of future professional activity

• Forums. Throughout the course, forums are opened to invite reflection and deepen. In some cases forums are part of an audiovisual or current affairs article or content

• Visits. The business incubator is visited. Visits are received from entrepreneurs who recount their project and their experience

• Audiovisual. A video library is developed which illustrates topics covered throughout the course

• Online tools. Online resources and tools are presented throughout the internship sessions so that the student gets used to working professionally.

• Real practical work. The practical work is a compendium of the whole subject and is developed as it progresses

The ordinary evaluation is carried out by means of continuous evaluation from the following scheme:

• Final exam: 34% Demonstrating an understanding of the theoretical and practical aspects (the exam is solved based on the content of theory classes and practice classes). It is about developing a case study of entrepreneurship / innovation from start to finish, planning its development, selecting methods and tools and developing it.

• Activities via campus: 33%

· Test: 20%

· Exercises and forums / participation: 13%

• Practical work (in groups): 33%.

The recovery is carried out by means of examination in period of recovery starting from the following scheme:

• All suspended students who wish to be assessed must attend

• The exam is test-type and includes a practical exercise

• Maximum final grade in recovery is Approved (5)

Alexander Osterwalder & Yves Pigneur (2013). Generation of business models. Ediciones Deusto (Barcelona)

Lean Startup, Eric Ries

StartUp Owner's Manual, Steve Blank

Design Thinking for Strategic Innovation, Idris Mootee

The four steps to the Epiphany, Steve Blank

Innovation and Entrepreneurship, Peter F. Drucker

Open Innovation, William Chesbrought