General information


Subject type: Mandatory

Coordinator: Joan Triadó Aymerich

Trimester: First term

Credits: 4

Teaching staff: 

Jaume Teodoro Sadurní

Teaching languages


  • Catalan

Català / Castellà /Anglés

Description


The subject of entrepreneurship and innovation, together with that of Business Administration, form a compact subject that aims to enable the student to work in the current business environment characterized by a high level of competitiveness, strong innovation and a need for professionals with initiative and drive.

 

It is an eminently practical training subject that focuses on the central competencies of the entrepreneur / innovator according to what current research and practice in this field includes.

At the end the student must reach a good level in skills such as: i) Alertiveness (ability to detect and identify opportunities), ii) creativity (ability to respond to opportunities in an original way) iii) the personal initiative (ability to carry out the solution, measuring the risks needed to take action and mobilizing the resources needed to achieve it).

 

Entrepreneurial / innovative competence is essential in the training of a graduate in accordance with the current European University Framework (Entrecomp Framework / EU) and the one that regulates the MECES2 level (Ministry of Universities). In this sense, the aggressive future is expected to have the initiative, creativity and autonomy to develop either from within an already established organization (as an intrapreneur) or by creating its own initiative (as a conventional entrepreneur or as a social entrepreneur).

 

 

  Entrepreneurship and Innovation Planning (4 ECTS) /Eng. industrial
# THEORY 1 (weekly) PRACTICES (fortnightly in ODD or EVEN weeks) THEORY 2 (fortnightly even weeks) Deliveries (weekend)
1  Subject presentation Session 1: Introduction ToolBoard, MIRO and team work (Tool 0 and 1) (see practice manual)   A1: business cards
2 Design Thinking (DT) Session 1: Introduction ToolBoard, MIRO and team work (Tool 0 and 1) (see practice manual) Concepts of entrepreneurship and innovation and teamwork A2: Individual Video Design Thinking activity
3 Research methods in design I (Tentative and Observations) Session 2 (Tools 2 and 3) or (Festival on Thursday, October 12)   Delivery 1 of practices (Tool 0 and identified challenge)
4 Research methods in design II (Opportunidad) Session 2: Tools 2 and 3 Ideation methods (creativity)  
5 Prueba 1 Session 3: Tool 4    
6 Business models Session 3: Tool 4  Holiday Wednesday 1 November A3: Individual activity 3: Analysis of business models
7 Business model workshop Session 4: Tool 5 and 6    Handing in 2 practices (Tool 1, 2 and 3)
8 Ideation methods (prototyped) Session 4: Tool 5 and 6  Prototyping and Lean / MVP methods  
9 Validation methods (test / financial metrics / Pitch) Session 5: Investor dossier and preparation of a Pitch (Tools 7, 8 and 9)    
10 Visit of an entrepreneur Session 5: Investor dossier and preparation of a Pitch (Tools 7, 8 and 9) Public pitch in theory class of all projects Delivery of 3 practices (Tool 4, 5 and 6) + Powerpoint pitch
Exam.     Exam (Test 2)  

Contents


Block A: Fundamentals of entrepreneurship and innovation (30%)

Concepts in Entrepreneurship and Innovation. History. Research and state of the art in the field. Success stories in the sector. Incremental innovation and disruptive innovation. Open innovation. Creative Industries Value Chain. Innovation management. Financing and investment in entrepreneurship. Seed capital and venture capital. Entrepreneurial skills. Creativity. Design Thinking. Person-Centered Design. Service Design. Agile methodologies. Lean StartUp. Tools in entrepreneurship and innovation. Entrepreneurial team. Motivation, attitude and talent in entrepreneurship and innovation. Eclectic team.

 

Block B: Design of the entrepreneurship and innovation project (70%)

In entrepreneurship and innovation, the main theme of the project is value creation. Value creation is based on the search for the problem-solution fit and the supply-demand fit. Based on this assumption, the entrepreneur / innovator is one who turns a problem or need into demand (not covered, poorly solved or that can be better solved with new technologies or new knowledge).

To carry out an innovative project from the Agile philosophy, three phases can be differentiated: research (opportunity), ideation (solution) and validation / implementation (demand). In each phase we develop the entrepreneurial / innovation competencies of the curriculum in a learning by action: in research the competence to identify opportunities, in ideation the competence of creativity and in validation the competence of the initiative / move on to the action.

 

1. Research Phase (of the problem / need to identify the opportunity)

1.1. Starting challenge.

Concepts: Trends. Technologies. Environment. Value chain. Stakeholders Analysis

Methods: Data analysis. DAFO.PESTEL. 5 forces.

Tool: Mind map of the challenge

2.2. Research in problem area

Concept: Problem. Need.

Methods: Qualitative interview. Ethnography.

Development tool: Observation mural.

2.3. Definition and framework of opportunity

Concept: Empathy. Insight. Innovation.

Methods: Problem synthesis. Person.

Development tool: Synthesis map by empathy

 

2. Ideation Phase in E&I (of the opportunity identified in the solution from the ideation)

2.1. Value proposition

Concept: Value. Idea.

Methods: Brainstorming. Co-creation. Selection / evaluation of ideas

Development tool: Map of ideas

2.2. Business Idea

Concept: Business model. Business variables

Methods: Value generation.

Development tool: Canvas of business model

2.3. Unique offer of value

Concept: Customer experience. Minimum viable product.

Methods. Conceptual prototype. Functional prototype.

Development tool: Customer travel map (service blueprint)

 

3. Validation Phase in E&I (from the solution delimited in a first iteration to a competitive market offer and able to capture demand)

3.1. Customer generation

Concept: Customer Generation. Market. Scalability.

Methods: Lean Startup. MVP.

Development tool: Canvas validation

3.2. Financial roadmap.

Concepts. Income statement. Stock. Treasury. Investment

Methods: Metrics. Experiments. Economic and financial plan.

Development tool: Financial roadmap

3.3. Launch of the Initiative / demand

Concept: Seed capital. Investment forum. StartUp

Methods: Business case.

Development tool: Mind map of the pitch

Evaluation system


Evaluation
Concept Ponderación Comment
Individual activities 20% They are delivered from ecampus on the date indicated (activities at home or workshops in class)
External 40% There are 3 deliveries throughout the course. See evaluation rubric. Mandatory attendance (only one absence without official justification is allowed). 
Theory 40%  Test-type test 1 (40% theory grade)
 Test 2 type test + exercise (60% theory grade)
Final note 100% To pass a subject, the average theory grade must be greater than 5 and the practical grade must be greater than 4. In extraordinary evaluation (recovery in the following quarter), the maximum possible final grade is 5.

REFERENCES


Basic

Business model generation. Alexander Osterwalder

Lean Startup. Eric Ries

Notes from Prof. Jaume Teodoro (ToolBoard Canvas practice manual)