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CP3: Knowledge of basic and technological subjects, which enable them to learn new methods and theories, and give them the versatility to adapt to new situations.
CP4: Ability to solve problems with initiative, decision-making, creativity, critical reasoning and to communicate and transmit knowledge, abilities and skills in the field of Industrial Organization Engineering.
CP11: Knowledge, understanding and ability to apply the necessary legislation in the exercise of the profession of Industrial Organization Engineer.
The subject of entrepreneurship and innovation, together with that of Business Administration, form a compact subject that aims to enable the student to work in the current business environment characterized by a high level of competitiveness, strong innovation and a need for professionals with initiative and drive.
It is an eminently practical training subject that focuses on the central competencies of the entrepreneur / innovator according to what current research and practice in this field includes.
At the end the student must reach a good level in skills such as: i) Alertiveness (ability to detect and identify opportunities), ii) creativity (ability to respond to opportunities in an original way) iii) the personal initiative (ability to carry out the solution, measuring the risks needed to take action and mobilizing the resources needed to achieve it).
Entrepreneurial / innovative competence is essential in the training of a graduate in accordance with the current European University Framework (Entrecomp Framework / EU) and the one that regulates the MECES2 level (Ministry of Universities). In this sense, the aggressive future is expected to have the initiative, creativity and autonomy to develop either from within an already established organization (as an intrapreneur) or by creating its own initiative (as a conventional entrepreneur or as a social entrepreneur).
Entrepreneurship and Innovation Planning (4 ECTS) /Eng. industrial | ||||
# | THEORY 1 (weekly) | PRACTICES (fortnightly in ODD or EVEN weeks) | THEORY 2 (fortnightly even weeks) | Deliveries (weekend) |
1 | Subject presentation | Session 1: Introduction ToolBoard, MIRO and team work (Tool 0 and 1) (see practice manual) | A1: business cards | |
2 | Design Thinking (DT) | Session 1: Introduction ToolBoard, MIRO and team work (Tool 0 and 1) (see practice manual) | Concepts of entrepreneurship and innovation and teamwork | A2: Individual Video Design Thinking activity |
3 | Research methods in design I (Tentative and Observations) | Session 2 (Tools 2 and 3) or (Festival on Thursday, October 12) | Delivery 1 of practices (Tool 0 and identified challenge) | |
4 | Research methods in design II (Opportunidad) | Session 2: Tools 2 and 3 | Ideation methods (creativity) | |
5 | Prueba 1 | Session 3: Tool 4 | ||
6 | Business models | Session 3: Tool 4 | Holiday Wednesday 1 November | A3: Individual activity 3: Analysis of business models |
7 | Business model workshop | Session 4: Tool 5 and 6 | Handing in 2 practices (Tool 1, 2 and 3) | |
8 | Ideation methods (prototyped) | Session 4: Tool 5 and 6 | Prototyping and Lean / MVP methods | |
9 | Validation methods (test / financial metrics / Pitch) | Session 5: Investor dossier and preparation of a Pitch (Tools 7, 8 and 9) | ||
10 | Visit of an entrepreneur | Session 5: Investor dossier and preparation of a Pitch (Tools 7, 8 and 9) | Public pitch in theory class of all projects | Delivery of 3 practices (Tool 4, 5 and 6) + Powerpoint pitch |
Exam. | Exam (Test 2) |
Block A: Fundamentals of entrepreneurship and innovation (30%)
Concepts in Entrepreneurship and Innovation. History. Research and state of the art in the field. Success stories in the sector. Incremental innovation and disruptive innovation. Open innovation. Creative Industries Value Chain. Innovation management. Financing and investment in entrepreneurship. Seed capital and venture capital. Entrepreneurial skills. Creativity. Design Thinking. Person-Centered Design. Service Design. Agile methodologies. Lean StartUp. Tools in entrepreneurship and innovation. Entrepreneurial team. Motivation, attitude and talent in entrepreneurship and innovation. Eclectic team.
Block B: Design of the entrepreneurship and innovation project (70%)
In entrepreneurship and innovation, the main theme of the project is value creation. Value creation is based on the search for the problem-solution fit and the supply-demand fit. Based on this assumption, the entrepreneur / innovator is one who turns a problem or need into demand (not covered, poorly solved or that can be better solved with new technologies or new knowledge).
To carry out an innovative project from the Agile philosophy, three phases can be differentiated: research (opportunity), ideation (solution) and validation / implementation (demand). In each phase we develop the entrepreneurial / innovation competencies of the curriculum in a learning by action: in research the competence to identify opportunities, in ideation the competence of creativity and in validation the competence of the initiative / move on to the action.
1. Research Phase (of the problem / need to identify the opportunity)
1.1. Starting challenge.
Concepts: Trends. Technologies. Environment. Value chain. Stakeholders Analysis
Methods: Data analysis. DAFO.PESTEL. 5 forces.
Tool: Mind map of the challenge
2.2. Research in problem area
Concept: Problem. Need.
Methods: Qualitative interview. Ethnography.
Development tool: Observation mural.
2.3. Definition and framework of opportunity
Concept: Empathy. Insight. Innovation.
Methods: Problem synthesis. Person.
Development tool: Synthesis map by empathy
2. Ideation Phase in E&I (of the opportunity identified in the solution from the ideation)
2.1. Value proposition
Concept: Value. Idea.
Methods: Brainstorming. Co-creation. Selection / evaluation of ideas
Development tool: Map of ideas
2.2. Business Idea
Concept: Business model. Business variables
Methods: Value generation.
Development tool: Canvas of business model
2.3. Unique offer of value
Concept: Customer experience. Minimum viable product.
Methods. Conceptual prototype. Functional prototype.
Development tool: Customer travel map (service blueprint)
3. Validation Phase in E&I (from the solution delimited in a first iteration to a competitive market offer and able to capture demand)
3.1. Customer generation
Concept: Customer Generation. Market. Scalability.
Methods: Lean Startup. MVP.
Development tool: Canvas validation
3.2. Financial roadmap.
Concepts. Income statement. Stock. Treasury. Investment
Methods: Metrics. Experiments. Economic and financial plan.
Development tool: Financial roadmap
3.3. Launch of the Initiative / demand
Concept: Seed capital. Investment forum. StartUp
Methods: Business case.
Development tool: Mind map of the pitch
Evaluation | ||
Concept | Ponderación | Comment |
Individual activities | 20% | They are delivered from ecampus on the date indicated (activities at home or workshops in class) |
External | 40% | There are 3 deliveries throughout the course. See evaluation rubric. Mandatory attendance (only one absence without official justification is allowed). |
Theory | 40% | Test-type test 1 (40% theory grade) |
Test 2 type test + exercise (60% theory grade) | ||
Final note | 100% | To pass a subject, the average theory grade must be greater than 5 and the practical grade must be greater than 4. In extraordinary evaluation (recovery in the following quarter), the maximum possible final grade is 5. |
Lean Startup. Eric Ries
Notes from Prof. Jaume Teodoro (ToolBoard Canvas practice manual)
Business model generation. Alexander Osterwalder