General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Second term

Credits: 6

Teaching staff: 

Gonzalo Berger Mulattieri

Teaching languages

  • Catalan
  • Spanish


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills
  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

General competencies
  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.


Today's society evolves and transforms in a dynamic and multipolar way. Consequently, the way to enjoy leisure and tourism also does. For this reason, it is essential for professionals in the sector to carry out good analyzes to identify the resources that can become potentially useful for carrying out tourism activities.

The purpose of the subject is to know what the most suitable strategies and planning systems can be to create a solid foundation that facilitates the development of destinations and successful tourist products, both from the perspective of public management and from the initiative of the private company.


The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.


Topic 1 Introduction to the tourist area 

         1.1 Tourist taxonomies:

           1.1.1 The tourist system and tourist location factors.

           1.1.2 Taxonomies. Tourism and resource classification criteria.

         1.2 Types of tourist areas: Tourist destinations, tourist brands, destination and multi-destination, idea of ​​landscape and analyzes of the different models of tourism development.

         1.3 Models of cataloging and recognition of tourist resources: The tourism development plan. Analysis, SWOT and strategic positioning.

Topic 2 The Iberian Peninsula as a tourist destination

         2.1 The peninsular destinations. Resource, product and brand

         2.2 Great peninsular tourist resources

Evaluation system

Activities, exercises and case analysis: 20% of the final mark. Not recoverable.

Subject work: 20% of the final mark. Not recoverable.

Final test: 50% of the final mark.

Attitude and participation in the classroom and discussion forums: 10% of the final grade.

In the case of not handing in the work by the specified deadline, it will be scored as 0.


To pass the subject, an average grade equal to or higher than 5 must be obtained. In the event of failure, the student will only retake the final test.

In order to have access to recovery, it is necessary for the student to have taken the final test.



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