General information

Subject type: Basic

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Alex Araujo Batlle

Teaching languages

  • Catalan
  • Spanish
  • English

Els recursos docents que es proporcionen a l'assignatura o que es recomanen com a materials de treball, poden estar en qualsevol de les següents llengües: català, castellà i anglès.


Basic skills
  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

  • CB4. That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences.

  • CB5. That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy.

Specific skills
  • CE10. Recognize and understand the mechanisms of innovation and entrepreneurship and develop the entrepreneurial initiative through theoretical models that fit a business idea.

  • CE11. Analyze and evaluate the scientific-technological and economic environment, to look for innovative opportunities and establish necessary processes to adapt the organization.

  • CE12. Generate strategic skills considering the environment as a project.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

  • CG2. Be able to innovate by developing an open attitude towards change and be willing to re-evaluate old mental models that limit thinking.

  • CG3. Integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Business Administration and Innovation Management contribute to to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.


ICT tools is a transversal, basic and compulsory first-year subject that introduces the student to the digital field from a business perspective. This subject has a teaching load of 6 ECTS distributed over a term in which the teaching work in class is combined with independent learning outside the classroom. Based on the certainty that digital skills are necessary to learn, work and participate in today's society, the ICT Tools subject expands this approach to address specific digital skills in the study area of ​​social sciences and company The main objective is to initiate the student, progressively during the term, in the acquisition of the competence to use and apply information and communication technologies (ICT) in the academic, personal and professional field , while developing the knowledge, skills and attitudes in the digital field to get the most out of it. This subject belongs to the study area of ​​Innovation Management in a digital context, therefore, it also focuses on raising and understanding what are the historical and current trends, and what is the evolution and impact of these in the business sector. The subject promotes reflection on the effect of technology in the world of work and also in the personal aspect. In this sense, it helps to develop rational and critical thinking about the use of ICT to study and work in the information and knowledge society. To do this subject, you need to have a minimum of prior knowledge of ICT at the user level achieved in the pre-university stage.


The content presented in the subject is approached from a double approach: on the one hand, the impact on the person and on society and, on the other, from an economic and business perspective. In addition, the subject includes methodological content, such as network project management and teamwork, and other instrumental content that promotes acquiring a mastery in the use of different ICT tools, emphasizing the criterion for its application in specific situations, beyond the practice with these tools.

  • Basic notions of technology and ICT
  • ICT, social media and the evolution of Web 2.0 and 3.0
  • ICT, digitization and digital transformation
  • Personal Learning Environments (PLE)
  • Search, management, analysis, treatment and presentation of information
  • Communication and collaboration in the network
  • Management of projects and network teams
  • Creation of multimedia content and User Generated Content (UGC)
  • Digital identity, online reputation and personal branding
  • Omnichannel (Big Data and comprehensive management and information systems)
  • Trends (Artificial Intelligence; Internet of Things; Cybersecurity and Privacy)

Evaluation system

The subject combines activities and continuous assessment work, both individual and group, as well as the completion of assessment tests. 

Summary of the evaluation system:
- Continuous Assessment (CA) 60%
- Exam (EX) 40%

Other specifications:
- To pass the subject, it is mandatory to carry out all the assessment activities and to pass a final examination to validate the fundamental contents of the subject.
- To pass the subject you must obtain an average equal to or higher than 5 in the final grade.
- To be able to make an average, it is mandatory to pass the final exam with a minimum grade of 5.
- There is a make-up exam if you fail the final exam. 
- You cannot recover the grades of the continuous assessment tasks, i.e. you can only recover the final exam.
- The student who has not appeared for the first examination call, cannot appear for the recovery. 
- Retaking the exam is not used to improve the grade.
- Any work or exam where any irregularity is detected with regard to the authenticity of the authorship, which contains a textual copy of an information source or in which improper use of the content without corresponding citation.
- In order to qualify for Honors Matriculation it is necessary to obtain a final grade between 9 and 10, and that the student has had a proactive attitude in class and in his studies, through constant work and attendance and participation in the activities and tasks proposed during the quarter.



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