General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: Third term

Credits: 6

Teaching staff: 

Lluís Codinas Poch
Gonzalo Berger Mulattieri 

Teaching languages

  • Catalan


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills
  • CE6. Evaluate the tourism potential and the prospective analysis of its exploitation through innovative management models.

General competencies
  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT4. Demonstrate entrepreneurial leadership and leadership skills that build personal confidence and reduce risk aversion.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.


Recognition of the main world tourist destinations and their resources to be able to turn them into a tourist product.

Elaboration description and analysis of the tourist product.


The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from othersbeef.



Topic 1 The five continents. Territorial tourist resources

1.1 Cataloging of the different continents and tourist geographical areas

1.2 Europe as a tourist destination. Evolution of the continent

1.3 Europe's tourist resources: natural spaces, cultural events, technical or scientific works, folklore, major events

1.4 Great global tourist resources


Topic 2 Analysis of the tourist destination

2.1 Introduction

2.2 The destiny

Item 3 Opportunities for product creation and modification

3.1 Processes

3.2 Life cycle of a destination

Item 4 Design and creation of tourist products

4.1 The intervention of the public administration

4.2 Methodology for creating products in the private sector

Item 5 Pricing

5.1 Methodology

5.2 Cost calculation

5.3 Determination of product profitability

Evaluation system

-Exam: 50% of the subject. 25% of the exam grade corresponds to MODULE I and 25% to MODULE II. It is necessary to obtain a minimum of 5 in each Module to make an average

- Work T01: 20% of the subject. Corresponds to Module I. Not recoverable. In the case of not handing in the work by the specified deadline, it will be scored as 0

-Work T02: 20% of the subject. Corresponds to Module II. Teams of 2-3 people. In the case of not delivering the works in the indicated deadline will be scored as 0

- Classroom participation: 10%

In order to pass the subject, an average mark equal to or higher than 5 must be obtained in each exam of the MODULES. In case of suspension of one of the MODULES, the student will only recover that part.

To have access to the recovery it is necessary that the student has taken the final test



Barrado, Diego A. World geography of tourism, Ed. Synthesis, Madrid, 2015

Jesus, GS (2018). Design of tourist products. Madrid: Paraninfo, 2018

Diaz, Beatriz Design of tourist products. Madrid: Synthesis, 2011

Mesplier, Alain and Duraffour, Pierre. Geography of tourism in the world, Synthesis, Madrid, 2000


Iglesias, J. Ramón. Marketing of tourism products and services. Madrid: Synthesis, 2007