General information

Subject type: Mandatory

Coordinator: Judith Turrión Prats

Trimester: First term

Credits: 6

Teaching staff: 

Alvar Sáez Puig

Teaching languages

  • Catalan
  • Spanish

Some documents may be in Spanish.

Some documents may be in English. 

Some documents may be in Catalan. 


Basic skills
  • CB1. That students have demonstrated knowledge and understanding in a field of study that is based on general secondary education, and is usually found at a level that, while supported by advanced textbooks, also includes some aspects. involving knowledge from the forefront of their field of study.

  • CB2. That students know how to apply their knowledge to their work or vocation in a professional way and possess the skills that are usually demonstrated through the development and defense of arguments and problem solving within their area of study.

Specific skills
  • CE1. Interpret the principles of tourism in terms of its spatial, social, cultural, political, labor and economic dimension and identify the types of tourist spaces and destinations and the main tourist agents that operate in them, both public and private.

  • CE17. Recognize details of the operation of destinations, tourist structures and their business sectors worldwide.

  • CE2. Analyze the impacts generated by tourism in its economic, social and environmental aspects and provide innovative solutions.

General competencies
  • CG2. Be able to generate ideas and solve problems, both individually and collectively.

  • CG3. Be able to innovate by developing an open attitude to change and be willing to reevaluate old mental models that limit thinking.

  • CG4. Be able to integrate the values ​​of social justice, equality between men and women, equal opportunities for all and especially for people with disabilities, so that the studies of Tourism and Leisure Management contribute to train citizens for a just, democratic society based on a culture of dialogue and peace.

Transversal competences
  • CT1. Communicate properly orally and in writing in the two official languages ​​of Catalonia.

  • CT2. Show willingness to learn about new cultures, experiment with new methodologies and encourage international exchange.

  • CT3. Formulate critical and well-argued reasoning, using precise terminology, specialized resources and documentation to support these arguments.

  • CT5. Master the main applications of computer tools and new technologies for ordinary academic activity.

  • CT6. Carry out tasks autonomously with the correct organization and timing of academic work.

  • CT7. Develop the ability to assess inequalities due to sex and gender to design solutions.


It is an introduction to tourism, it is a landing of the student in the world of tourism, where issues as diverse as their economic, social, cultural and environmental aspects are addressed. What are the needs of tourists and how is articulated the tourist supply and demand and tourism policies to achieve the satisfaction of the tourist. and analyze where the tourism sector is heading.

The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer the prejudices of others.


1.- Introduction to the tourist market: Basic concepts, key definitions, basic elements, classifications, effects of tourism, carrying capacity and the tourist. 

2. Tourism market structure and tourism policy. Tourist supply and demand, tourist trends and tourist product, types of tourism, thematic tourism, as well as tourism policy in Spain and the Autonomous Communities, especially Catalonia.

3.- Economy of tourism:  Economic effects of tourism, The UNWTO with tourism data and its.  

4.- Tourist services: The main tourist services, accommodation, catering services, tourist transport, travel agencies and TTOO.

5.- Geography of tourism: Main areas of global tourist attraction, main tourist centers, types of tourism and geographical strategies and other types of tourism.  

Evaluation system

Group work: 20% of the grade. They are not recoverable.

Individual work: 20% of the grade. They are not recoverable.

Class participation: 10% of the grade. Attendance and participation in class will be assessed. 

Final test: 50% of the mark. Written theoretical-practical test. 

to pass the subject an average grade equal to or higher than 5 must be obtained. In case of suspension, the final test can only be recovered.

            To access the recovery, it is necessary to have appeared in the final test.



Olmos, Lourdes and Garcia, Rafael (2016). "Structure of the tourist market". Ediciones Paraninfo.

Montaner, Jordi (2000). "Structure of the tourist market". Ed. synthesis Madrid

Valls, Josep Francesc (2004). "Management of sustainable tourist destinations". Ediciones Gestión 2000.

Bigné, Enrique (2000). "Marketing of tourist destinations". ESIC. Madrid 


Maimí, Benet and Vergés, Alex (2010). "Innovative application of ICTs in the development of emerging tourist territories". Maresme County Council.

Valls, Josep Francesc (2003). "Management of tourism and leisure companies". Ediciones Gestión 2000.

Alonso, Julian; Martín, Eva, Pardo, Carlos (2009). "World Tourism Geography". Ramón Areces Madrid