General information

Subject type: Mandatory

Coordinator: Monica Juliana Oviedo León

Trimester: Third term

Credits: 6

Teaching staff: 

Joan Carlos Fajardo Laredo
Monica Juliana Oviedo León 

Teaching languages

  • Catalan
  • Spanish

Teaching materials can be in Catalan, Spanish and English.


Basic skills
  • CB3. That students have the ability to gather and interpret relevant data (usually within their area of ​​study) to make judgments that include reflection on relevant social, scientific, or ethical issues.

Specific skills
  • CE6. Synthesize and evaluate marketing strategies for the internationalization of business activity.

  • CE8. Synthesize ideas to make them feasible and profitable business understanding the current market.

  • CE11. Apply the knowledge to undertake business projects that allow the creation of new companies or the improvement of existing ones, applying innovative and creative ideas.

  • CE15. Gather and interpret meaningful data to make judgments that include reflection on relevant business issues and be able to prepare a document that allows for the transmission of information or an innovative business proposal.

General competencies
  • CG1. Be able to work in a team, actively participate in tasks and negotiate in the face of dissenting opinions until reaching consensus positions, thus acquiring the ability to learn together with other team members and create new knowledge.

Transversal competences
  • CT4. Master computer tools and their main applications for ordinary academic and professional activity.


Subject that aims to provide knowledge in the financial area of ​​the company through economic and accounting analysis, financing, economic performance and investment.


Introduction: Marketing and finance

Topic 1. Economic and financial analysis of the company
Economic analysis

  • Analysis of the income statement and main ratios
  • Economic profitability
  • Profitability thresholds: breakeven and operating leverage

Financial analysis

  • The balance sheet: economic and financial structure of the company
  • Main ratios: indebtedness, solvency and liquidity
  • Operating ratios

Topic 2. Economic-financial planning
Different levels of planning

The financial plan

  • Forecast financial statements
  • Treasury budget

Topic 3. Management of current assets and short-term financing
The objective of liquidity
Cash Management
Customer account management
Inventory management
Short term financing

Topic 4. Valuation of investments
The cash flow of a project
NPV, IRR and Profitability Index
Recovery period

Topic 5. Long-term financing
Capital vs. Debt: selection criteria
Funding sources
Effects of indebtedness

Evaluation system

Evaluation system:

SE4. Final exam 50%

SE1. Case analysis - seminars (not recoverable)


SE2. Group work (20%) (non-recoverable)

SE3. Presentation and defense (10%) (non-refundable) 



There will be a final exam that will account for 50% of the final grade, with a minimum grade of 4.
Case analysis - seminars: 20% of the final mark.
Group work and Presentation and defense. Evaluable case study: 30% of the final mark (the memory, the presentation (MS Power Point), the exposition, the defense and the
quality of the questions).

RECOVERY EXAM: If a student has failed, they can go to retake, taking the entire exam again. The grade corresponding to the continuous assessment (the rest of the assessable activities that are not the final exam) is not recoverable and will be retained when calculating the final grade. 

A student who has not applied for the first call CANNOT apply for recovery.



Masons, Joan (2010). Finances for marketing and sales professionals. god

Santandreu, Eliseu. (2005). Finance for marketing managers. Grupo Planeta (GBS).

Slava, José de Jaime (2013). Finances for marketing and sales. How to plan and control commercial management. ESIC Editorial, Madrid.

Martínez Abascal, Eduardo (2011). Finance for executives. McGraw-Hill Spain.


Kotler, Philip and Keller, Kevin (2016) Marketing Management. Ed. 15th Pearson Education, Mexico.

Amat, Oriol (2008): "Comprehensive analysis of companies", Profit Editorial, Barcelona.

Brealey, Richard; Myers, Stewart; and Allen, Franklin (2010). Principles of corporate finance. 9th edition. Madrid, McGraw-Hill (Or latest version).