What are you looking for?
The subject is taught in Catalan with written and audiovisual content in Spanish and English.
B3_Students have the ability to gather and interpret relevant data (usually within their area of study), to make judgments that include reflection on relevant social, scientific or ethical issues
B4_That students can convey information, ideas, problems and solutions to both specialized and non-specialized audiences
EFB6_Adequate knowledge of the concept of company, institutional and legal framework of the company. Organization and management of companies
ESI1_Ability to integrate Information and Communications Technology solutions and business processes to meet the information needs of organizations, enabling them to achieve their goals effectively and efficiently, thus achieving competitive advantage
ESI4_Ability to understand and apply the principles and practices of organizations, so that they can act as a link between the technical and management communities of an organization and actively participate in user training
T1_That students know a third language, which will be preferably English, with an adequate level of oral and written form, according to the needs of the graduates in each degree
T2_That students have the ability to work as members of an interdisciplinary team either as one more member, or performing management tasks in order to contribute to developing projects with pragmatism and a sense of responsibility, making commitments taking into account the available resources
It is an eminently practical training subject that starts from the discipline of entrepreneurship and innovation. Upon completion, the student must achieve the competence of entrepreneurship and innovation which in turn is worked on from 3 capacities: i) Alertness (ability to detect opportunities), ii) the ability creative (ability to respond to opportunities in an original way) iii) personal initiative (ability to carry out the solution by mobilizing the necessary resources)
The classroom (physical or virtual) is a safe space, free of sexist, racist, homophobic, transphobic and discriminatory attitudes, either towards students or towards teachers. We trust that together we can create a safe space where we can make mistakes and learn without having to suffer prejudice from others.
Entrepreneurial / innovative competence is essential in the training of a senior graduate who is expected to have initiative, vision and autonomy within an organization.
The content is based on the methodology of entrepreneurship and innovation with Design Thinking developed by Professor Jaume Teodoro and called ToolBoad ©. It is structured based on the following scheme:
Block A: Entrepreneurship and innovation challenge
Concepts of entrepreneurship and innovation. Research and state of the art. Entrepreneurial skills.
Design Thinking. Person-Centered Design. Service Design. Agile methodologies
Block B: Entrepreneurship design and innovation
1. E&I Research Phase
1.1. Starting challenge.
Concepts: Trends. Technologies.
Methods: Value chain. Stakeholders Analysis
Tool: Mind map framing the challenge
2.2. Research in problem area
Concept: Problem. Need.
Method: Interview. Ethnography.
Development tool: Observation mural.
2.3. Definition and framework of opportunity
Concept: Empathy. Insight. Innovation.
Method: Problem synthesis. Person.
Development tool: Empathy map
2. Ideation Phase in E&I
2.1. Value proposition
Concept: Value. Idea.
Method: Brainstorming. Co-creation. Selection / evaluation of ideas
Development tool: Map of ideas
2.2. Business Idea
Concept: Business model. Business variables
Method: Value generation.
Development tool: Canvas of business model
2.3. unique offer
Concept: Customer experience. Minimum viable product.
Methods. Conceptual prototype. Functional prototype.
Development tool: Customer travel map
3. Validation Phase in E&I
3.1. clients
Concept: Customer Generation. Market. Scalability.
Method: Lean start up.
Key tool: Validation canvas
3.2. Business case
Concepts. Income statement. Stock. Treasury. Investment
Method: Metrics. PEF
Key tool: Financial roadmap
3.3. initiative
Concept: Seed capital. Investment forum. StartUp
Method: SWOT.
Key tool: Mind map of the pitch
Concept | Weighting | observation |
Individual activities | 20% | Free from ecampus |
Internships | 40% | 3 deliveries of equal weight and different rubric (see rubric on ecampus). Compulsory attendance (only an absence without official justification is allowed). |
Theory | 40% | Test test 1 |
Test test 2 | ||
Final note | 100% | In order to pass, an average grade of 5 or higher is required, and in addition, the grade for both theory and practice must be at least 5. In extraordinary evaluation (recovery of the theory grade only), the maximum final grade is 5. If the final practical grade is less than 5 then the subject is automatically suspended. |
Eric Ries, The Lean Startup. How Constant Innovation Creates Radically Successful Businesses. Portfolio Penguin, 2011.
Alexander Osterwalder, Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Ghangers, and Challengers. John Wiley & Sons. 2010.
Open Innovation. William Chesbrought
Steve Blank & Bob Dorf, The Startup Owner's Manul. The Step-by-Step Guide for Building a Great Company. K&S Ranch, Inc. 2012.